Hot off the Press

March 17th, 2023

March 17th, 2023

This week Milk Makeup’s Sculpt Sticks (£22) launched in the UK.  Creamy, matte, cool-toned sticks that create a subtle, natural-looking shadow effect, adding instant depth and dimension to the face. As a buildable contour stick it is easy to use, just swipe and blend and you’re done.  Available in four cool-toned shades that work across a wide range of skin tones. Made with nourishing thyme extract that instantly hydrated for a buildable formula that blends without hard lines or caking.  Available now from sephora.


BPerfect’s Radiant Glow Skin Perfector (£16.95) is perfect for the the shimmery “gen-Z blurry selfie” that has been taking over social media. Shimmery (but not sparkly) this achieves an airbrushed glow to the skin in seconds, with light reflecting pigments and skin optimising ingredients.  Instead of a traditional highlighter, this is a skincare-makeup hybrid that boosts skin’s luminosity right away and over time, with hydrating hyaluronic acid, vitamin E and camellia oil.  Part of the BPerfect X Ekin-Su Collection, it has multiple uses, including: use under foundation as a primer, wear alone for a natural skin perfecting glow, combine with moisturiser or use to highlight the face and body.  Available now from bperfect.


BYOMA‘s new Hydrating Recovery Oil (£13.99) visibly illuminates, brightens and balances skin, helping to effectively hydrate and restore the barrier from first use. A concentrated blend of barrier lipids support skin barrier function, while hydrating squalane works with 9 antioxidant rich botanical oils including jojoba, rosehip, sunflower and sea buckthorn to efficiently plump, restore and replenish skin. Glowing, radiant results for all skin types -even acne prone/oily skin – without the clogged pores or greasiness you’d expect from an oil. Antioxidant-rich rosehip, sunflower, macadamia, sweet almond and blue tansy oils help soothe, soften and improve the appearance of skin while protecting from environmental aggressors.  Available now from boots.


Tan-Luxe Super Gloss Illuminating Bronzing Drops (£36) are perfect for the “no makeup makeup” trend  that is back for spring. The lightweight, colour-correcting tinted bronzing serum has SPF30 and instantly creates a healthy-looking, natural glow.  As well as giving protection from UV, it corrects and evens skin tone for up to 24 hours; formulated with hyaluronic acid, argan oil, bergarmot fruit and vitamin E hydrate and smooth.  Wear alone or as a base under makeup. Vegan, cruelty-free and reef-safe.  Available now from tanluxe.


Pai Skincare have introduced Hyaluronic Acid Booster (£19) to their innovative collection of highly concentrated boosters.  These game-changing actives, designed for sensitive skin, can be used alone or mixed with your existing skincare in a totally customisable and cost-effective way.  The latest addition is sourced from maize, mix the booster in with your existing skincare, or use neat on dry, cleansed skin.  Perfect for dry skin, this potent pocket rocket combines three molecular weights of hyaluronic acid, optimising hydration at different levels in your skin, helps to protect from trans epidermal water loss, meaning a more effective barrier and a healthy radiance.  Available now from paiskincare.


Mylee have launched a new range of MyGel Polish (£7.99 each) that has been inspired by optimism, hope, stability and balance, perfect for spring and summer.  The colour range are designed to feel restorative and supportive to physical and mental health. Organic hues and light fresh tones will remind you of languid bank holidays, whilst more saturated shades capture the renewed drive and energy that comes with the brighter side of the year.

Expertly formulated to meet the needs of professionals and beauty enthusiasts alike, achieve durable gel nails for up to three weeks,  without the salon price tag. No chipping, smudging, peeling or denting.  Cure under an UV or LED lamp in seconds. MyGel is 100% safe and compliant with all UK and EU safety regulations.  Available now from mylee.


Spring clean your skin with ease with Face Halo Glow (£20), a three-piece, totally plastic-free skin-set that promises a clean, healthy, radiant complexion for the ultimate glow. ​

Each pH balanced tool has been expertly designed to target specific areas of your cleansing routine to remove excess oil and impurities, providing a deep yet gentle cleanse that will leave the pores clear and skin rejuvenated in just three simple steps.  Included in the kit are The Removalist, a pink pad that removes impurities from the skin without any chemicals, harsh rubbing or scrubbing, and using just water; The Cleanser a pad that reaches deep into pores for a thorough second cleanse that rebalances and unclogs the skin without irritation; and ​The Exfoliator​ which gently smoothes and removes dead skin cells.  Available now from facehalo.


amika’s water sign hydrating hair oil (£31) has landed. This silicone-free treatment oil immediately locks-in moisture and reduces frizz, while boosting shine and protecting against heat up to 450°F. Its highly-concentrated formula has been clinically proven to attract 2.7x more hydration, instantly reduces frizz by 69% for 24 hours and results in 51% less breakage. Perfect for all hair types experiencing dryness.  Formulated with sea buckthorn, hyaluronic acid, squalane, spirulina extract and an 8-oil blend all which help lock in moisture for strong, shiny strands.  Formulated without sulfates, silicones, parabens, phthalates, mineral oil or gluten. Vegan and cruelty-free.  Available now from loveamika, sephora and cultbeauty.


Industry News

Men’s beauty brand Shakeup Cosmetics have signed a retail deal with Boots that will see the Bath-based indie brand expand their UK high-street presence to over 350 stores.

Shakeup Cosmetics was founded by twin brothers Jake Xu and Shane Carnell-Xu, after they suffered from Rosacea and struggled to find cosmetic products designed specifically for men’s skin.  The duo believe that the pursuit of beauty is no longer exclusive to women but is rather a component of a more modern lifestyle. And more importantly, it’s become the embodiment of self-care and directly affects the self-esteem and mental wellbeing of today’s modern man. This is certainly reflected in the exponential growth in popularity of men’s cosmetics globally. Major retailers have been putting more focus on this category than ever before.

Boots is no exception and is set to ‘shake up’ their men’s beauty offering in their biggest category rebuild in years. Shakeup, being one of the fastest-growing brands in this space, has secured a multi-store listing which will see them launching their innovative and multi-purpose range of products in over 170 Boots stores nationwide from 20th March 2023.


World renowned Makeup artist Bobbi Brown recently spilled the beans in her Harper’s Bazaar Take The Edge Off‘ series revealing that she swears by Dr. Bronner‘s Peppermint Soap (£9.69) for all her personal care needs. She even goes as far as to say; “It’s my favourite. I have it in every shower and every bathroom.”

Celebrating its 75th Anniversary in 2023, Dr. Bronner’s is a household name, much like Bobbi is to the makeup industry. Known for its 18-in-1 uses, this organic soap has become a cult favourite for its incredible cleaning properties. In fact, one of its most popular uses is for cleaning make-up brushes – a technique that even went TikTok viral thanks to the talented MUA Jamie Genevieve (viewed over 300,000 times).  Not only is Dr. Bronner’s Peppermint Soap tough enough to remove stubborn make-up, but also gentle enough to preserve the condition of brushes, making it a perfect choice for eco-conscious individuals.  Available from drbronner.


Skinbrands have launched in Ireland, bringing their top cosmeceutical beauty brands including Medik8, Revitalash, Swissline and Synergie Skin to the Irish market.  Founded in 2002, distribution company Skinbrands has a strong and unique heritage in the professional beauty and aesthetics industry. Skinbrands strategically sources and positions cutting-edge complementary brands and technology across the UK to drive high growth and customer loyalty.

Providing business support in addition to product distribution, Skinbrands’ entry into Ireland takes their number of training academy locations across the UK up to four.  The academy in Ireland joins those in Glasgow, Sheffield and London to provide up-to-date practical training and assessments for stockists.

Leading the Skinbrands team in Ireland is new Country Sales Manager Fiona Mackessey. Fiona describes herself as a beauty junkie with a passion for skincare, and her love for beauty and wellness spans almost 25 years. Her career has taken her from cruise ships to global training, and she has a keen passion to use her new role to nurture and grow brands that she adores and believes in. Fiona will be instrumental in working with Irish spas and clinics to introduce them to the Skinbrands portfolio.


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By Sarah Dann

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