British Beauty Council Future Talent Programme

February 22nd, 2023

February 22nd, 2023

Inspire the next generation by becoming a British Beauty Council Ambassador.

The British Beauty Council have launched the Future Talent Programme, an industry-first careers programme, set to shape the future of the industry and promote successful careers

The hair and beauty industry supports almost 600,000 jobs – that’s one in every 60 in the UK – and these roles contribute almost £30bn to the British Economy. What’s more, successful careers in the beauty industry lead to six figure salaries and prestigious recognition for contribution to society, by supporting mental and physical wellbeing and positive self-esteem.

However, the value of beauty careers in STEM (science, technology, engineering and maths) have been long underestimated, making it difficult for young people to realise the diverse opportunities available to them in the industry. This has resulted in a shrinking pipeline of talent to our industry which has been hit post-Brexit and in the aftermath of Covid-19.

Science, technology, engineering and maths (STEM) skills are vital to the beauty industry. Whether it’s product formulation, sustainable packaging innovation, website design, supply chain efficiency or the various careers in-between, personal care couldn’t exist without STEM experts.

Millie Kendall O.B.E., CEO of the British Beauty Council says:

 ‘As a young person I never knew of the abundant and fulfilling careers available in the beauty and cosmetics industry. I worked as a hairdresser, and only by trial and error did I end up with the colourful career I have managed to create. We want this programme to fast track young people towards suitable career options, thus ensuring we have a seamless flow of talent.’

The British Beauty Council is tackling this lack of awareness with the Future Talent Programme.  Supported by the Department for Education, The Careers & Enterprise Company and STEM Learning, the programme will be seeded out via The Careers Hub Network, to schools across England in order to inspire and educate young people in the most formative years of their educational careers.   Currently, 75% of STEM-based roles are occupied by men and only 33% of 10-13-year-olds aspire to develop a STEM career. Knowing this, the Future Talent Programme is dedicated to highlighting career pathways to young people, aged 11-18, inspiring them to see value in their current education.


The Future Talent Programme showcases self-expression in the beauty industry as a route to happy and successful careers. It does so by tapping into Gen Z beauty lovers, by harnessing influential voices including Jamie Genevieve, Plastic Boy and The Welsh Twins to create a series of short films covering beauty and STEM opportunities in cosmetic science, sustainability, fragrance and technology.

Education Secretary Gillian Keegan said:

 “From hair products to skincare, the beauty industry is a huge part of our daily lives – but its importance is more than skin deep. The industry is worth billions to our economy and as the Future Talent Programme will demonstrate, offers a great route for young people to launch careers in science and technology.

 “There are a huge range of opportunities available to young people interested in a career in the beauty industry, with options including laboratory and research scientist, digital marketing, beauty therapy, and buying and merchandising.”


Following the signing of a trailblazing Memorandum of Understanding with STEM Learning, the Council is also facilitating a beauty STEM Ambassador Programme. This will see dynamic industry leaders visit schools to share their inspiring expertise and career advice with the next generation of beauty innovators.


Minister for Technology and Digital Economy, Paul Scully MP says:

‘The potential that tech has to offer the beauty sector is unmatched with developments like AI, the metaverse and NFTs providing tech opportunities for STEM graduates. This is an incredibly exciting industry to be a part of and we want as many young people as possible to be involved in its overwhelming success. I look forward to seeing what the next generation of beauty pioneers will create.’


During its pilot phase, STEM Learning estimates that the programme has reached a total of 25,000 schools, primary and secondary, and an additional 10,424 teachers via an additional dedicated newsletter.

The British Beauty Council has worked with Estée Lauder Companies, L’Oréal, No7 Beauty Company, Superdrug, Deciem and The Fragrance Foundation to execute the cross-industry campaign.  The Future Talent Programme will exist beyond this initial roll-out to explore different career areas including marketing and communications, buying and merchandising and beyond.


Do you want to play your part in the Future Talent Programme? Here’s how to become a British Beauty Council Ambassador and shape the industry’s next innovators, entrepreneurs, and pioneers.

Alongside creating engaging short films, the team is looking for dynamic beauty industry experts to become British Beauty Council Ambassadors.  All it takes is one day a year to help young people choose the perfect career pathway and shape the future of the beauty industry.

It’s simple – sign up, head to a school, talk about your inspiring beauty journey, and help young people to realise the power of beauty careers.

The first roll-out of the Future Talent Programme focuses on STEM subjects, including cosmetic science, technology, sustainability, and fragrance. Are you an expert in these fields? Great!  If not, you can sign up too.

After all, every role in the beauty industry relies on technology, science, maths, and engineering. This article wouldn’t exist without a digital content management system. And, the device you’re reading it on is a piece of tech that’s been vital to your career.

If you think you have what it takes to become a British Beauty Council Ambassador, you will need to sign up via STEM Learning’s website. The Council have put together some simple instructions for you to follow when enrolling, it’s important to follow these as there are some vital directions that differentiate you as a British Beauty Council Ambassador.

Once signed up, you will be invited to attend onboarding which includes a free DBS or PVG check. Before heading to schools to spread the word about the beauty industry, the Council will give you full access to the Future Talent films and an ambassador pack for you to work from.

Can you give a day a year to help the industry flourish?  Then sign up today so that you can play a role in ensuring clear STEM career pathways are promoted to young people. This will lead to a continuous flow of new talent into the sector which will maintain the UK beauty industry’s global reputation at the cutting edge of innovation.


Interested in finding out more about the Future Talent Programme? Visit this page.



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By Sarah Dann

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