Pantone COY23 Viva Magenta

Viva Magenta – Pantone Colour of the Year 2023

February 13th, 2023

February 13th, 2023

Ready to combat the dark winter days with a hot pink that packs a punch?  Step into the Magentaverse and check out PANTONE 18-1750 Viva Magenta, the Pantone Color Institute’s Colour of the Year for 2023.

Pantone CPY23 Viva Magenta

Recognised global leaders in colour expertise, the Institute provides colour insights and solutions, and they’ve been announcing the annual shade since 2000.  Brave and fearless, Viva Magenta is a pulsating colour whose exuberance promotes optimism and joy.  Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint.  Audacious, witty, and inclusive of all, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same rebellious spirit.

Pantone CPY23 Viva Magenta

“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” commented Leatrice Eiseman, Executive Director of the Pantone Color Institute.  “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.  Rooted in the primordial, it reconnects us to original matter.  Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”

Pantone CPY23 Viva Magenta

With the last few years being transformative in many ways, Viva Magenta is inspired by the red of cochineal, one of the most precious of the natural dye family.  The strength and brightness of its nuanced crimson red tone presents a perfect balance between warm and cool.  Here’s our pick of the pack.


17. Eye Shadow Palette £5.00

Super compact, these nine pocket-friendly shades ranging from bold and bright mattes to soft pastel metallics.

Pantone CPY23 Viva Magenta

Pat McGrath Mothership VIII: Divine Rose III £115.00

Starring ten hyper-blendable, ultra-pigmented shadows in an array of futuristic finishes for eyes and cheeks: creamy mattes, molten metallic highlights, gleaming glitters and a shade-shifting chromatic.

Pantone CPY23 Viva Magenta

Skindex Solo Hot Pink €7.50

Vegan and cruelty free, this new Dutch brand comes from the house of Cameleon Bodypaints and brings you unapologetic colour that’s long wearing and easy to blend.

Pantone CPY23 Viva Magenta


Daniel Sandler Watercolour Blush in Divine £18.45

Water-resistant, blendable, buildable and lightweight, this award-winning formula gives a raspberry-toned, healthy pop of pink colour with a natural-looking, matte finish.

Pantone CPY23 Viva Magenta

NARS Blush in Coeur Battant £21.50

Created exclusively for the NARS Guy Bourdin Holiday Collection, this highly pigmented formula gives a high voltage hue that sculpts and highlights.

Pantone CPY23 Viva Magenta

Natasha Denone Love Glow Cheek Palette £55.00

Fancy a splurge?  Check out these lightweight but hydrating creams and powders to achieve the ultimate blush glow.

Pantone CPY23 Viva Magenta


Barry M Hi Vis Neon Bold Waterproof Bold Eyeliner in Riot £4.99

In six eyecatching shades, the creamy formula glides over the eyes for a seamlessly striking finish. Use as the final touch to a bright eye look or as a splash of colour for daily glam.  Cruelty free and vegan.

Pantone CPY23 Viva Magenta


Stargazer UV Neon Mascara Magenta £1.99

Separates and lengthens whilst providing a splash of colour to make eyes pop.

Pantone COY23 Viva Magenta


Bliss Lashes #331 Pink Neon £3.49

Add a blast of colour to finish a look with the hottest pink lashes.

Pantone COY23 Viva Magenta


M.A.C. Amplified Lipstick in Just Wondering £20.00 – on special offer at £14.00

Ultra-cream, ceramide-infused lipstick with a semi-lustrous finish and moisturising 8-hour wear.

Pantone COY23 Viva Magenta

NXY Professional Makeup Shine Loud High Pigment in Another Level £9.60

Ultra-pigmented, ultra-glassy, non-sticky lip shine infused with macadamia seed oil, coriander fruit oil, jojoba seed oil, apricot kernel oil, passion fruit seed oil and vitamin E derivative.

Pantone COY23 Viva Magenta

Givenchy Le Rouge Sheer Velvet No 27 Rouge Infusé £27.50

Vibrant, blurring lipstick with a matte finish.  This subtle shade of deep red infused with dusky pink includes a refill mechanism, a first for Givenchy.

Pantone COY23 Viva Magenta


Josh Wood Colour Gloss in Berry Brunette £10.00

Deeply conditioning semi-permanent colour treatment hair mask, designed for use between salon appointments or at-home hair colour sessions.  Adds deep burgundy red tones to light brown hair and balayage or adds depth to dark brown hair.

Pantone COY23 Viva Magenta

OSMO Colour Revive in Rouge Purple and Violet £16.65 each

Use as a top-up between salon visits and mix to get your custom colour.  Packed with Avocado and Linseed oils, hair is soft, shiny and more manageable.

Pantone COY23 Viva MagentaPantone COY23 Viva Magenta


Essie Nail Polish in Big Spender £15.00

A lush red-violet pink nail colour with a creamy opaque finish.  Infused with purple tones, this polish gives high shine with high coverage.

Pantone COY23 Viva Magenta

Salon System GELLUX in Jam Packed £14.34

UV and LED compatible longwear gel polish in a bold hue that can be worn by all skin tones.

Pantone COY23 Viva Magenta


NudeStix Nudies Bloom in Bohemian Rose £30.00

Brightening blush balm melts on the skin to bring sheer colour and a natural healthy glow to eyes, lips and cheeks.

Pantone COY23 Viva Magenta




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By Emma Rutherford

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