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Hot off the Press

September 9th, 2022

September 9th, 2022

A new beauty brand WYRL Beauty (Wear Your Red Lips) is encouraging women to wear their red lips and drive positive change, with the launch of a new collection of vegan red lipsticks (from £28).  Available in three shades, Boost, Ignite and Sparkle, each has been developed to deliver a marblised effect, and to seamlessly complement one another.  The lipsticks are lightweight, formulated with moisturising essential oils and rich in vibrant colour. 100% vegan, they are free from phthalates, parabens, palm oil and carmine, and all packaging is recyclable.

Founded by entrepreneur Alex Klein, a former real estate executive, WYRL Beauty’s inaugural collection of red lipsticks is designed to empower women to feel confident in colour, while also creating good in the world. With every purchase of a WYRL Beauty lipstick, 10% of the company’s profits will go straight to World Vision to support the charity’s Strong World, Strong Women initiative.  Commenting on the launch of WYRL Beauty, Alex Klein, Founder and CEO said: “Wearing the red lipstick might feel like a small step, but it can deliver insurmountable change to your confidence and to those women and girls who World Vision support.”  Available now from wyrl.beauty.

 

This week marks the launch of the Off—White™ “PAPERWORK” boxes.  The boxes are universal toolkits for self-expression, which include all three categories of Off-White™ “PAPERWORK” products, Solution fragrances (US$394), Imprint face and body solid pigment crayons (US$338) and Color Matter nail polishes (US$282).  Off—White™ “PAPERWORK” furthers Virgil Abloh’s vision of creating spaces for human expression, canvases for conversation.

The boxes invoke a sensory journey inspired by three key senses: touch, sight and smell. They are are delivered in mono-material packaging using cellulose wood pulp from certified sustainably managed forests. Each box comes equipped with a surprise and delight find of a drawing stencil, crayons or a Masters of the Universe figure. Off—White™ and Mattel Creations celebrate Abloh’s love of youth culture and his desire for all adults to embrace the child within.  Available now from off—white.

 

New this week from UK leaders in Traditional Chinese Medicine Dermatology M are two facial oils. Anti-Acne Face Oil with bakuchiol and prickly pear seed (£75) a potent, 100% natural skin saviour SOS treatment for skin prone to acne or breakouts. Antioxidant rich and naturally high in anti-inflammatories, antibacterial ingredients and essential fatty acids, it combines renewing bakuchiol, soothing prickly pear seed and hydrating rosehip oil. These powerful, natural actives are blended with a precisely formulated anti-acne compound created with Chinese herbs traditionally used to treat acne.  The vitamin E-rich formula is non-greasy and non-comedogenic, and quickly absorbs into the skin, helping soothe inflammation caused by blemishes and prevent blocked pores. This hard-working facial oil balances sebum and the production of oils to restore skin harmony and smoother, more even, brighter skin.

Rejuvenating Face Oil with bakuchiol and rosehip (£75) a powerful age-defying, 100% natural facial oil to nourish, rejuvenate and brighten skin. Suitable for dry, dehydrated and mature skin types, this brightening, nourishing facial oil works with natural active Chinese herbs and oils to noticeably illuminate dull, dehydrated or hyperpigmented skin across the face, neck and décolletage. Formulated with antioxidant bakuchiol, a natural retinol alternative which helps stimulate cell renewal, boost collagen production and enhance skin’s texture and radiance. The nutrient-rich formula combines organic rosehip and hemp oils to deeply soothe redness, nourish and smooth, while vitamin E helps strengthen the skin barrier and awaken a youthful glow.  Both available from dermatology-m

 

Stories & Ink is the innovative skincare brand for tattooed skin. The range is ideal for anyone beginning their skincare journey for inked skin, and has products which nourish the skin, provide protection against fading and discolouring, as well as that can safely brighten tattoo pigment. This vegan and cruelty-free brand has much to offer, from moisturisers to highlighting oils and vibrancy serums.

Vibrancy Serum (£15) is the best-seller, which will gives ink a new lease of life. The award-winning serum is for overnight restoration for tired-looking tattoos. It contains gentle amino acids that brighten and exfoliate dull looking tattoos. The liftonin-xpert intensifies tattoo ink, whilst inca inchi oil nourishes and hydrates the skin. Daily Moisturiser (£13) offers daily damage control for healed tattoos. It fights fade whilst keeping skin nourished and hydrated. The liftonin-xpert formula firms and smooths skin whilst intensifying ink. It features UVA/UVB filters to prevent discolouration and help shield skin from sun damage.  Highlighting Body Oil (£13) instantly freshens up faded ink and delivers a boost of brightness for any occasion. It’s fast-absorbing and highlights pigment while adding definition to your tattoo, without leaving your skin feeling greasy. White Lupin seed extract improves skin elasticity, whilst vitamin E acetate moisturises and helps prevent signs of sun damage.  It can also help to reduce the appearance of scars and stretch.

The Originals Pack (£35) is great for anyone beginning their skincare journey for healed inked skin. It features three essentials: The Daily Moisturiser, Highlighting Body Oil and Vibrancy Serum.  However, it’s super important to note that for very new tattoos, you should only use Stories & Ink’s Aftercare Cream. All other products are for healed tattoos. Available now from storiesandink.

 

Decléor’s new Green Mandarin Aromaplastie Glow Mask (£37) is a glow booster mask for dull and tired-looking skin. 96% Natural Origin and nriched with green mandarin essential oil, vitamins C, G & E, a cereal blend (including the extracts of wheat germ oil and flaxseed with many benefits for skin) and blended with lemon and orange peels for skin. It will revive radiance and reveal a glowing, healthy-looking complexion.  Available now from decleor.

 

New from Naturecan’s skincare range are Hydra Burst CBD Face Cream with Q10 (£34.99) derived from certified organic, this brand-new broad-spectrum CBD face cream combines CoQ10 – a powerful antioxidant that naturally occurs in the body to protect skin from the effects of pollution, UV rays and other stressors.  Vitamin E is also added for further prevention to early stages of ageing, as well as ylang ylang to help fight free radicals that are responsible for the premature signs of ageing.  Nourishing CBD Night Cream with Retinol (£34.99) works to repair and replenish the skin overnight.  Infused with a rich blend of natural oils, the night cream is made from topical Retinol (vitamin A) to stimulate collagen production, reducing the appearance of fine lines, wrinkles and age spots, as well as evening out skin tone. This vegan-friendly cream combines added vitamin E with lavender, geranium and bergamot essential oil to leave skin hydrated, renewed and protected. Nutri-Glow CBD Facial Oil with Marula (£24.99) for those who want bright and softer skin, the regenerative CBD facial oil is suitable for all skin types, and can also be doubled up as a hair and beard oil for added shine and protection. High in antioxidants, the CBD facial oil restores the skins natural glow, giving a healthier and more radiant complexion. Rosehip oil and rosewater delivers an indulgent and effective way to cleanse, hydrate and protect dry or itchy skin. Soothing marula and sweet almond offers intense moisturising and hydrating benefits for both the skin and hair. Added frankincense oil helps to reduce the appearance of pores and rejuvenate damaged skin.  Available now from uk.naturecan.

 

Living Proof’s new Triple Bond Complex (£42) launched this week.  Clinically proven to restore hair beyond virgin-like state and make hair 8x stronger after just one use, this weekly silicone-free, leave-in treatment uses a breakthrough patent-pending molecule that actually penetrates hair and creates new bonds. While most bond-building products require extreme damage to create bonds, Triple Bond Complex works for all levels of damage as well as building all three types of hair bonds (Hydrogen, Ionic and Covalent) – very few create covalent bonds (the hardest to break and repair).  It repairs hair from chemical, thermal (up to 230oC), mechanical, and environmental damage while protecting hair against future damage, prevents breakage and reduces visible signs of split ends. Available now from livingproof.

 

Sam McKnight‘s first haircare product line is inspired by skincare formulas, and has been meticulously tried and tested backstage at fashion shows on all hair types, on shoots and on the red carpet to ensure they perform. Inspired by his much-loved garden, Hair By Sam McKnight is packed with hair and skin-loving ingredients and is where results-driven botanical ingredients meet scientific innovation.  The range includes:

Light Cleanse Gentle Shampoo (£28) for those who wash their hair every day, people with sensitive scalps, fine hair types and those with natural, untreated hair. It is a hardworking but gentle shampoo that cleanses without stripping the hair or irritating the scalp. Light Nourish Weightless Conditioner (£28) for all hair types, including frizz-prone, fine and flyaway hair and those who like to wash daily. Lightweight for daily use and nourishing enough to detangle, smooth, and soften hair.

Rich Cleanse Nourishing Shampoo (£28) for dry, damaged and colour treated hair, thirsty hair and scalps. A reparative, fortifying, colour-protecting and gently effective shampoo gives over-worked hair a much-needed dose of nourishment. Rich Nourish Replenishing Conditioner (£28) for dry, damaged and colour treated hair, thirsty hair and scalps. A deeply nourishing regular use conditioner that brings dry, damaged and thirsty hair back to life. Curl Cleanse Cleansing Conditioner (£34) for textured hair and curly, coarse, thick hair. A deeply nourishing cream co-wash that refreshes and defines all hair textures without weighing it down. Deeper Love Intense Conditioning Mask (£48) provides an instant transformational hair fix for dry, damaged, over-worked and over-processed hair. The ‘one-and-done’ mask is packed full of resilience-boosting, strengthening ingredients.  All available now from sammcknight and spacenk.

 

The new OSMO® Scalp Therapy 3 step regime will ensure your follicles (the point where the hair grows on the scalp) are deeply cleaned by effectively removing any build-up (dead skin, flakiness, and excess oil) and impurities. This new range will cleanse, exfoliate and nourish the scalp, creating the very best environment for healthy hair growth. If you want strong hair, you need to start with a strong foundation.  The regime includes: Purifying Scrub with Sea Salt (£21.80) cleanses and rebalances the scalp, helping to remove dead skin cells and boost cell turnover, while detoxifying and stimulating the scalp. This vegan friendly product is the perfect initial step in your detox treatment to cleanse and rebalance, helping hair to look and feel ultra clean and fresh. It can also be used as a soothing treatment post-colouring to effectively remove chemical residues, which can cause tingling and itching sensations. Detangling Gel with Sea Minerals (£14.20) cleanses and rebalances oily and problem scalps. This ultra-concentrated vegan friendly and colourants free gel helps to rebalance scalp health, while restoring strength and vitality. The lightweight formula instantly detangles leaving the hair, softer, smoother and easier to manage. Can also be used as a styling balm on damp or dry hair.  Replenishing Mask with Prickly Pear Oil  (£14.20) revitalises hair from root to tip, perfect for very dry and damaged hair.  Vegan friendly and colourant free, this mask restores and revitalises hair from root to tip. To request OSMO for your salon, contact your local wholesalers or visit osmo for all stockist details

 

Industry News

IT Cosmetics this week launched a new campaign, “Beautiful Without IT, Beautiful With IT” and also announced a new group of spokespeople, a collective of real people who inspire confidence and champion authenticity. Nadiya Hussain will star in the upcoming CC+ Cream x Confidence campaign and will feature in IT Cosmetics’ launches throughout the year. This campaign will hero real people and advocates, from its Head Office employees to Beauty Advisors and genuine IT Cosmetics consumers. As with all previous campaigns, IT will celebrate real skin with zero retouching.

Nadiya says: “We all find confidence in different ways, I find my boldness in being different, being unique and knowing that there is only one of me. For everyone reading this there is only one of you! It is not always easy to celebrate the thing that makes you different. It has always been my skin. The colour that my body is enveloped in has made me feel excluded and unsure of the thing that I am most proud of today. To find a product that not only allows me to wear my skin with even more confidence but also makes me feel prouder of who I am, is the kind of campaign that I want to put my face to.”

The CC+ Confidence campaign went live from 7th September across digital, social media & OOH and also includes current Brand Ambassador and makeup artist Rose Gallagher and creator and author Natalie Lee ‘Style Me Sunday’.

 

Beehives, Bobs & Blowdries, the UK’s first exhibition dedicated to the importance of hair and the salon in UK society is back with additional content and a focus on sustainability and hair futures.  From 17th September to 16th October 2022, this important exhibition will take place at The Piece Hall, Halifax, coinciding with Heritage Open Days Festival. The Caygill Rooms in the spectacular, grade 1 listed building, will play host to what will be a fantastic celebration of British hairdressing, showcasing the most iconic looks of the past 70 years.

After a hugely successful launch in 2018, fashion research consultant and senior academic, at Solent University, Donna Bevan (FRSA,) and renowned, award-winning hairdresser Andrew Barton Hon Doc, have brought this exhibition back with the ambition to re-frame the hair and fashion story. The exhibition will tell the tale of how hairdressing has played an influential part in fashion and popular culture, culminating in the future of the salon and the importance of sustainability.

Untangling the complex history of hair is a mean feat, but one of great importance. The politics of hair has deep roots, from ritual shaves to the spirituality of dreadlocks. Beehives, Bobs & Blowdries will explore the symbolic value of hair and its cultural heritage and is privileged to have Sharon Lloyd, steer at the British Beauty Council and founding member of FACE, develop the black hair content. The exhibition will also showcase the work of Beth Kabuga, a Technical Instructor for BA Hons – Make-up and Hair Design at Solent University.

 

[ comfort zone ] skincare have a We Sustain Beauty campaign to take action on climate change and, with the help of the Rodale Institute, encourage others to join them in working towards consistently improving their positive impact on the planet.  Over time, human activity has caused rising CO2 emissions on earth and in the atmosphere, leading to biodiversity loss, climate change and a global warming crisis. The brand embrace and practice regenerative organic agriculture to focus on improving soil health, biodiversity, building transparent supply chains, consumer education, farmer training and decarbonization.

This month they have launched a limited-edition mini, fully organic We Stand For Regeneration Sacred Nature kit (£20), a curated edit of three best-sellers from the Sacred Nature collection featuring the brand’s anti-ageing complex and nourishing, barrier-strengthening ingredients grown through organic agriculture for skin and planet regeneration. Products included are Cleansing Balm, a gentle yet rich cleansing balm for the face and eyes with buriti oil to help protect the skin barrier; Youth Serum a lightweight serum with bio-fermented, Scientific Garden Extract™, kangaroo paw flower extract, and tamarind, a vegetal alternative to Hyaluronic Acid. Clinically proven to make skin healthier, radiant, and firm, and Hydra Cream a nourishing formula with bio-fermented, Scientific Garden Extract™, and Japanese cedar bud extract. It fortifies and reinforces the skin barrier for increased skin resilience and tone leaving the complexion looking visibly healthier and hydrated. Available now in spas and online

 

Digital tokens have become a hot topic in the beauty industry. The emergence of blockchain technology and the launch of beauty-specific NFTs are driving innovation across the entire beauty sector. With digital tokens spreading across the industry, beauty brands now have the opportunity to challenge the way beauty is bought and sold. Swedish beauty-tech disruptor FOREO, just put its renowned LUNA on the blockchain and became the first skincare brand ever to launch digitalised versions of its must-have products as an NFT before the conventional launch. Beauty-tech giant is giving away all the proceedings from the NFTs to three charities in the brand’s continuous efforts to promote both skin and mental health: Sweden-based Tjejzonen, as well as US charities Hope Givers and National Scleroderma Foundation.

FOREO is launching five different NFTs, each representing one product of the brand’s latest innovation – the LUNA 4 collection, brand’s flagship range, synonymous for clean and healthy skin. Each NFT will be available in 50 variants, granting the consumers exclusive access to a limited edition of 250 NFTs. On top of that, FOREO is releasing one special edition NFT to be sold at auction. The artist signing the most wanted piece of the entire LUNA collection is Mariam, a talented female NFT designer rapidly gaining popularity and recognition in a male-dominated NFT scene. The entire profit from selling the NFTs will be directly donated to charities helping people who struggle with mental health and various skin conditions. This includes the money from the auction as well as all the royalties generated from the NFT trade, solidifying further the brand’s long term commitment towards destigmatising mental health issues and creating a self-sustainable healthy community.

 

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By Sarah Dann

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