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Hot off the Press

August 12th, 2022

August 12th, 2022

Ardell Pro Eyeshadow Palette – Metallic & Matte (£12) contains 15 matte and metallic eyeshadows which are designed for long-wear, so you amplify the glam all night long.  Highly-pigmented with shades from molten to muted.  Layer for extra dimension.  Available now from louellabelle.

 

Ardell has also launched Light As Air (£6 per pair), an incredibly light collection of false lashes that delivers all the volume with half the weight. Made possible through a breakthrough in fibre technology, the weightless innovation features specially designed, whisper-soft, hourglass-shaped fibres that impart a fluffy, fluttery finish to lashes.  Available in a range of styles, these pretty lashes add breezy layers of volume, dimension and length for a look of effortless elegance. Flattering on everyone and featuring Invisiband for seamless, comfortable wear every day, they are the perfect complement for lash wearers, both new and seasoned, who seek natural enhancement that’s not overly dramatic or heavy.  Available from louellabelle and ardellshop.

 

Everlasting Brows has launched a new Highlighter and Concealer Duo (£7.95). Available in 2 iridescent colour combinations, including Gold Shimmer and Light Concealer and Gold Shimmer and Medium Concealer, the multi-functional highlighter and concealer duo can be used as a corrector, concealer and highlighter to perfect your look. It has a soft creamy formula that glides seamlessly onto the skin for a natural flawless and photo ready finish. Apply the concealer to hide any imperfections, including spots, blemishes and under eye dark circles. Apply the Gold Shimmer to accentuate the brow bone, illuminate the inner corners of the eyes, highlight the cheek bones and upper lips for a gorgeous natural glow.  Available from everlastingbrows and salons nationwide.

 

Naturecan CBD Face Sheet Mask (£19.99)  Enriched with a nourishing phyto-complex combining organic seed, hemp oil and broad-spectrum CBD. Created with gentle ingredients and natural original support made from 100% sustainably sourced wood pulp for a daily skincare addition this is convenient, comfortable and eco-friendly. Proven to keep skin hydrated, whilst removing excess oil and dirt, the sheet masks work instantly to rejuvenate the skin before protecting it from the wear and tear of a busy schedule, keeping you feeling relaxed and radiant, day in and day out.  Available now from uk.naturecan.

 

Launching next week is CeraVe Hydrating Cleansing Bar (£8.50). The solid face wash revolution has arrived. Forget old school, skin-stripping soap bars that left your face feeling dry, tight and a little bit deflated, a new wave of waterless cleansers designed to hydrate and soothe sensitive skin have landed. Leading the skinification of soap bars is CeraVe’s new Hydrating Cleansing Bar. Developed with dermatologists, this revolutionary solid face wash contains 5% CeraVe Moisturising Cream to cleanse and hydrate without disrupting your skin barrier.

Packed with three essential ceramides and hyaluronic acid to deliver hydration whilst cleansing, CeraVe’s genius cleansing bar has an extra trick up its sleeve: Multivesicular Emulsion Technology (MVE). Designed to slowly release ingredients over time, MVE Technology means your morning cleanse keeps moisturising your skin all day long.  Available 15th August from boots.

 

Bold and fearless, weightlifter Emily Campbell and Schwarzkopf LIVE’s ambassador won gold at the 2022 Commonwealth games.  Embracing the brand on screen and off, Emily used the Schwarzkopf LIVE Colour and Care Mask in Ruby Red (£6) to freshen up her signature vibrant red hair colour before competing in the medal-winning competition. Colouring your hair is more than follicle deep and vibrant hair colour can change your mood, emotions and behaviour. Emily says: “In weightlifting I need to feel and look my best to succeed, and that includes my hair colour. My image and my attention to detail enable me to feel empowered whilst lifting. I like to say if I look good, I lift good. Schwarzkopf LIVE enables me to look and feel at my best and in turn do my best”

To copy Emily’s look use the 5-minute hair mask or try LIVE Colour Drops in Fiery Red (£7.79).  Simply add a few drops to your conditioner, customising from the palest hue to the brightest shocking shade depending on your level of bold. Both available now from boots and superdrug stores nationwide.

 

Only Curls Volumising Curl Mousse (£16) is a volumising, conditioning, protein rich mousse perfect for curly or wavy hair. This lightweight foam styler will help to boost volume, smooth frizz, and define curls, all with weightless hold. The special blend of rice water, rice protein, and pro-vitamin B5 helps strengthen curls, replenish moisture and prevent breakage.  Launched after mass customer demand, this was the brand’s fastest sell out product, selling over 2,000 units in one week and with over 3,000 people signed up to the restock waiting list.  Available now at onlycurls.

 

With the heat wave back, locking in your style is even more necessary to protect against frizz. Look no further than R+Co’s Moon Landing Anti Humidity Spray (£28). The ultimate hair finisher, not only is it formulated to calm frizz and tame flyways, but the lightweight mist also creates a satin veil over the hair, effectively repelling and instantly absorbing moisture throughout the day.

Key ingredients such as polymer seal the hair shaft to block humidity, panthenol (provitamin B5) works to provide instant hydration and lustre to the hair, whilst sea buckthorn oil promotes and improves hair and scalp health.  Available now from Selfridges.

 

Luxury vegan brand Monat For Men have launched Essential Shaving Cream (£25) infused with natural botanicals and active ingredients to leave skin supple and hydrated for a soothing and luxury grooming experience. This conditioning lightweight cream promotes a smoother razor glide and lifts hair away from the skin for the most comfortable shave. It’s ideal for men who want a smoother skin texture post shave, and refreshed, calm and hydrated skin throughout the day. Ideal for all skin types, including sensitive. Key ingredients include a blend of 13+ oils to nourish and revitalise the skin helping to create a comfortable shave, especially for dry skin; coconut, coffee seed, and shea oils deliver superior moisturisation, while calming oat beta gluten is a natural soothing agent to combat any irritation.  Panthenol, vitamin B5 is known for its moisture retaining capabilities while spicy ginger root keeps skin calm.  Available now from monatglobal.

 

 

Industry News

The National Hair & Beauty Federation (NHBF) last week welcomed the report from the Commons Health and Social Care Committee urging the government to speed up introduction of a promised licensing regime for non-surgical cosmetic procedures (ie fillers, Botox chemical peels, microdermabrasion, and non-surgical laser interventions) to prevent vulnerable people being exploited and ensuring that premises are hygienically fit for purpose.

Caroline Larissey, director of quality and standards at NHBF said, “The recommendations in the Health and Social Care Committee’s report are well-considered and helpful. The NHBF is pleased to see on the back of our written evidence, recommendations around specific premises standards with enforcement powers attached and a qualifications and training framework as a central pillar to the future licensing regime.”

The Government has new powers to introduce a licensing regime for non-surgical cosmetic however, is yet to clarify a timetable for the next stage in the consultation around how this will look or be implemented. The report also recommended that online advertising should carry a logo to identify body images that have been digitally altered plus called for a review of the use of anabolic steroids for cosmetic purposes and for further research on tackling obesity while eliminating weight stigma and discrimination.

 

Elleebana is one of Australia’s best kept beauty secrets that offers a range of next generation lash and brow treatments, including the world’s fastest lash lift treatment, brow henna and brow lamination.  Renowned for their expertise in creating stunning, natural and fuller looking lashes and brows, Elleebana has become the ‘go-to’ brand for Beauty Professionals and has a growing number of celebrity fans.  Highly passionate about product ingredients, research and development and ongoing education, Elleebana offers a range of accredited training courses and programmes run by leading industry experts for students and beauty professionals worldwide.  The brand’s services are available at over 7,500 salons nationwide and 72 countries worldwide.

Everlasting Atelier is the Official Distributor for Elleebana in the UK and Europe.  Beauty professionals can purchase online from them, and undertake training courses at the Everlasting Academy at 25 Wimpole Street in Central London.

 

ethy, the UK organisation championing sustainable shopping, connects savvy shoppers with verified environmentally and socially conscious brands via their shopping guide app.  Amidst soaring UK demand for ethically produced and environmentally friendly goods and services, more than one-third of UK shoppers now actively choose brands that can demonstrate good sustainability practices and values.

Fighting the marketing trend for greenwashing and unproven sustainable manufacturing claims, the power behind ethy is a new audit and accreditation process that gives consumer goods brands of any size the chance to validate their sustainable credentials. Brands passing the ethy audit in up to 35 environmental, social, and sustainable initiatives can use ethy’s hexagonal trust mark icons on packaging, digital, and advertising. Multiple category trust marks build into a visual Impact Hive that customers can quickly identify to differentiate the most conscientious brands.

Callum Miller, CEO of ethy, said: “ethy is setting the benchmarks for truly sustainable brands. We aim to ensure the new generation of savvy shoppers know which brands to trust through highly recognisable ethy trust marks and our sustainable shopping guide app. We are championing ethical consumer shopping by enabling brands big or small to prove their commitments through rigorous audit and accreditation, and helping consumers to research, shop, and live more sustainably.

 

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