June 20th, 2022
Members of the LGBTQ+ community around the world, plus their allies, are marking Pride month this June with a series of events. Now that in-person events are taking place, millions will be taking to the streets to celebrate Pride dressed in their best outfits and most of all, their best makeup looks.
Glasgow Pride is happening on Saturday 25th June , NYC Pride takes place on Sunday 26th June while the London Pride parade takes place on Saturday 2nd July – this is the 50th anniversary of the first UK Pride. Brighton & Hove Pride is happening 5th-7th August, Manchester 26th-29th August and in Birmingham it’s 24th-25th September. Find your local event here.
Yvonne MacInnes. Photo: @thecreativemakeup
We asked MUA Yvonne MacInnis, better known on Insta as @yvonnetheartist, what NYC Pride means to her and her wife, Lijha Stewart:
“What I love about New York City PRIDE is the unique blend of all walks of life, love, intersectionality and activism. We remember our roots and celebrate the change that is yet to come. Being ask to model in the NYC Pride campaign this year, I hope the visuals up around the city are a beacon of light to show the world that love comes in ALL forms and perhaps inspire others to live out loud and PROUD as well! “
Follow them on insta to see what they create for Pride.
A growing number of brands each year are also stepping up to show their support. Social media posts are not enough when it comes to showing solidarity, and thankfully more brands are putting their money where their mouth is by launching campaigns for Pride and donating money to important LGBTQ+ causes. Many give their support all year round, and not just during this month.
As Ian Massa-Harris, MUA, BECTU LGBT Board and member of the Musicians’ Union Equality, Diversity and Inclusivity Committee said:
“As Pride month progresses we in the makeup community must continue to celebrate diversity and inclusivity and to remember that Pride is not one day or one month but every day! Keep smiling, keep diverse and keep creative!”
Here, we round up our favourite charitable beauty products celebrating Pride and supporting the LGBTQ+ community this year. Show the love and support these worthy charities while getting some fantastic products, after all what’s better than adding some much-needed joy into our beauty routines while supporting seriously worthy causes?
Lottie London has launched its Proud To Be Collection. Inspired by the creativity and diversity that encompasses Pride, the collection includes a highly-pigmented eyeshadow palette (£5.95), two cult favourite stamp liners (£5.95 each) in new Pride-inspired designs, as well as two designs in face gems (£5.95). For each product sold within the collection, 10% of sales will go towards The Kaleidoscope Trust, a UK-based charity working hard to uphold the human rights of LGBTQ+ people across the Commonwealth.
Depixym continuously offer their Pride Collection (£115) of eight of their fabulous cosmetic emulsions which they launched in 2019. They donate 1/3 of the total amount paid to UK charities the Albert Kennedy Trust (AKT), a UK-based voluntary organisation which works with LGBTQ+ individuals struggling with homelessness or living in hostile environments and Mermaids a British charity and advocacy organisation that supports gender variant and transgender youth.
Since 1994 MAC have so far donated over $500 million to over 1,800 local non-profit organisations through the sales of their Viva Glam range, fighting for equal rights, supporting women and girls, LGBTQ+ communities and those living with HIV/AIDS.
The MAC Cosmetics Viva Glam x Keith Haring Lipstick (£17.50) is a bold lip product that comes in three colours: a bright red, a vibrant yellow, and a deep blue. You can mix and match all the shades to create a custom shade that’s perfect for Pride. Also available are Viva Glam I intense brownish blue-red, Viva Glam II creamy subdued pinkish-beige mauve and Viva Glam III muted brownish-plum (£18.50 each).
NYX have long been supporters of the LGBTQIA+ community, and this year is no different. They have launched the PROUDLY PRO-YOU initiative to represent and celebrate the talents of LGBTQIA+ people of colour. The brand has also released a line of bold products which include the #ThisIsEverything Lip Oil (£6.95), the Limited-Edition Pride Matte Setting Spray (£8.50), the Limited-Edition Pride Ultimate Eye Paints (£9) and the Limited-Edition Pride Wonder Stick Blush Prism of Love (£11.95). In the UK the brand are proud to partner with Stonewall, the UK charity campaigning for LGBTQ+ rights and equality and UK Black Pride Europe’s largest celebration of African, Asian, Middle Eastern, Latin American and Caribbean heritage lesbian, gay, bisexual, transgender, and queer people attracting nearly 8,000 people annually; taking place on 14th August 2022.
The biggest brand for gel manicures, Mylee, has launched the Pride Kit (£70) containing 11 beautiful gel polish shades that represent the LGBTQ+ flag and a glamorous glitter top-coat. Not only will the Pride Kit help you show off your salon-quality mani, 10% of all profits from the collection during Pride Month will be donated to LGBTQ+ mental health service MindOut. Polishes available individually for £7.99 and Glitter Top Coat £8.99.
e.l.f. Cosmetics has teamed up with the It Gets Better Project UK on a limited-edition Pride collaboration. The beauty company has repackaged its Big Mood Mascara (£7) in rainbow chrome packaging and has pledged to donate 100% of the proceeds to the LGBTQ+ youth charity.
To date, Kiehl’s has donated £50,000 to Just Like Us, the LGBT+ young people’s charity, that works with schools and young people across the UK to ensure LGBT+ young people can thrive. The partnership continues in 2022. This July, its bestselling Ultra Face Cream (£28.50) has had a packaging makeover, designed by Just Like Us ambassador Gemma Dunnell, and the brand will be donating £10 of every sale to the charity. Available from 6 July.
Starface’s Rainbow Hydro-Stars edition (£8.99) of their ever-popular pimple patches are available permanently. These hydrocolloid patches absorb fluid, reduce inflammation, and shrink spots overnight while shielding them from bacteria. All net proceeds of UK sales support Black Thrive and US sales are donated to the Black Led Movement Fund and the Hetrick-Martin Institute for LGBTQ+ Youth.
Also supporting AKT this year is Barry M, with a vibrant set of Full of Pride nail polishes (£20). 20% of net profits from all sets sold will go to the charity.
Herbivore supports Pride year-round with its Prism Skincare Collection. $1 (71p) from every sale goes to The Trevor Project, which is the world’s largest suicide prevention and crisis intervention organisation for LGBTQ+ young adults. It will also support The Trevor Project’s free, confidential, and 24/7 crisis services, as well as its work with policymakers to support legislation to protect young LGBTQ people. Try Prism Botanical AHA/BHA Exfoliating Glow Facial (£47) and Prism AHA + BHA Exfoliating Glow Serum (£44)
Skin Proud is partnering with LGBTQ+ artist Bee Illustrates and LGBT Foundation on their ASOS exclusive PRIDE Campaign. The Skin Proud Pride Edit (£25) consists of Velvet Cloud Cleanser, Fruit Smoothie Exfoliator and Clear Off Microfibre Pads, plus a limited-edition bandana designed by Bee Illustrates. 20% of all sales will be donated to the foundation, which supports the LGBTQ+ community by offering advice and connecting them to healthcare professionals.
Eylure has again partnered with UK charity Just Like Us for their limited-edition Love is Love wispy lashes (£8), a long and angled lash style with twisty rainbow tips. The charity works with LGBTQ+ ambassadors in school communities to champion equality and support the running of LGBTQ+ and ally groups.
The Body Shop Out For Love Highlighter (£15) a multi-purpose cream highlighter, in three ethereal hues. The Body Shop has an ongoing charity partnership with MindOut, an organisation prioritising mental health within the LGBTQ+ community. This year, The Body Shop is also moving the conversation around identity in the workplace forward by launching their ‘Work In Pride’ charter, a formal commitment to support LGBTQ+ staff and customers, while pushing businesses nationwide to follow suit.
Glow Recipe Glow With Pride Watermelon Toner (£31) does more than just impart that K-beauty glow. Glow Recipe pledges to donate $1M towards various charities supporting diversity, equity and inclusion by the end of 2022, while 100% of profits from the sale of this limited-edition toner goes towards non-profit bodies supporting LGBTQ+ youth.
Looking for a festive manicure that may be able to last you all Pride month long? ManiMe At-Home Gel Mani Kin In Rainbow-Glo ($25) is a sheer and solid rainbow design by nail artist Fariha Ali that is custom fit to your nails and wears like a gel manicure — without the UV light or trip to the salon. 5% of the proceeds go to the Los Angeles LGBT Center.
Inclusive beauty brand Jecca Blac is donating 15% of every sale in June to Not a Phase, a UK charity that supports the lives of trans+ adults across the country. The brand was founded by London MUA Jessica Blackler, who set about creating a safe space for trans women to experiment with makeup. Jecca Blac offers how-to videos and tutorials on the site. The brand’s philosophy is that makeup has no gender and we should all celebrate our authentic selves. Glow Drops (£16) are the ultimate primer to leave your skin feeling fresh and dewy.
Kérastase has introduced a special version of its cult hair oil with the Pride Limited Edition Elixir Ultime L’Huile Originale (£37.70). You can use this on both wet and dry hair for a smooth, glossy look. It’s lightweight and quick-absorbing — perfect for minimising frizz with a non-greasy finish. For every purchase, Kérastase will donate 100% of profits to LGBTQ+ charity AKT, which helps those in the community into safe homes, employment, and education.
BeautyBay have launched their Pride Collection consisting of five brand new Liquid Crystal Eyeshadows in glittery shades (£4.20 each), a rainbow highlighter and 11-piece brush set. From this collection the brand are donating 100% of all net proceeds to Switchboard, an LGBTQ+ charity who provide critical support helplines to those who need someone to talk to.
Additionally, until the end of June, the retailer will be donating 100% of the profits from their Bright 2.0 42-Colour Palette (£23) to Rainbow Migration, a charity that provides practical and emotional support for LGBTQ+ refugees to help improve their confidence.
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