Eyes on the Prize

May 9th, 2022

May 9th, 2022

With Google UK receiving half a million searches about eyeliner each month, and 60,000 specifically for “how to apply eyeliner” – an increase of 14% on last year – we asked NARS Senior Artist Rebecca Moore for her top tips on eyeliner application.


“The easiest way to add drama is by focusing on the eyes.”

François Nars, Founder & Creative Director


Tip 1 – Prep

It is essential for eyeliner application to first prep the lid.  Use an eyeshadow base (my favourite is the NARS Smudge-Proof Eyeshadow Base) to prevent eyeliner from moving or smudging throught the day.


Tip 2 – Angles!


Your mirror is your tool.  Depending on what you would like your eyeliner look to be, change the angle of your mirror.  For a clean line into the lashes, hold the mirror low and keep your chin high.  This stretches the lid for a clean one-swipe application.

For a winged liner, hold the mirror straight ahead.  Follow the bottom waterline to the corner of the eyebrow and draw a line to your desired length.  Whilst the eye is hope, connect the line from the wing ‘tail’ onto the lid.  Colour in any gaps and add a thin line from the inner corner of the eye into the lash line and finish at your wing.  For a winged liner to love to use the NARS Climax Liquid Eyeliner.


Tip 3 – Clean the shape

Use NARS High Pigment Longwear Eyeliner to create a smudged, smoky winged eyeliner look.  Apply a line onto the lid and use a #25 Smudge Brush to pull the eyeliner out at an angle to form a soft, subtle winged liner.  Use the NARS Flat Concealer Brush and some foundation to help clean the eyeliner shape if needed and to create a sharper line.


Tip 4 – Be Playful

Be inspired by different eras.  This is a great way to have fun with eyeliner looks and create something more playful.

A 60s eyeliner look is always a great go to!  Not only do we want to create a ‘floating liner’ but you would bring your winger liner much lower.  The best way to do this is to follow the natural shape of the eye, taking the liner all the way to the inner and outer corner and forming a ‘C’ shape which hugs the lashes.  Now to create that classic 60s floating eyeliner: use your mirror and look straight ahead with the eye open.  Form a thin line slightly above the crease, forming a parallel shape to the liner on the lash line.  Voila!  A modern 60s look.


Tip 5 – Add a Twist

Add a grunge twist on a classic wing eyeliner by focusing this time under the eye.  Create your wing shape as you would normally, however this time, instead of connecting the shape on the eyelid you are going to connect this to the bottom waterline.  Make sure you apply the liner into the waterline and the root of the lash.  This will give a fuller lash and a more defined shape!   Don’t forget to connect your line all the way to the inner corner.  Complete this grungy eyeliner with a chunky lash by using the NARS Climax Extreme Mascara.


About the products:

High-Pigment Longwear Eyeliner (£20) –  A highly pigmented, gel-like eyeliner pencil that delivers long-lasting, 12-hour wear in 16 matte-to-metallic shades and instantly saturates in just one swipe. Create an array of looks: perfect for creating a precise line or to tightline, to smudge for a smoky effect, and for waterline application. Smooth, creamy texture applies evenly onto the eyelid—no tugging or skipping; sharpenable component provides a fresh formula application each time. Humidity, sweat, water, and transfer-resistant.

Climax Liquid Eyeliner (£22) – An intense matte black liquid eyeliner that delivers instant payoff with 16-hour, smudge-resistant, waterproof wear.  NARS’ deepest matte black yet, with an innovative fluid pigment system for even, instant payoff.  The unique tapered brush contours to any eyeshape any any look with intense control.

All products available from narscosmetics and NARS boutiques nationwide.


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By Sarah Dann

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