THE ONLINE MAGAZINE FOR MUAS THE WORLD OVER

Hot off the Press

February 18th, 2022

February 18th, 2022

ICONIC London’s Lustre Lip Oil (£22) combines the high shine of a gloss and the moisture of a lip balm giving a gorgeous glazed finish for a fresh and instantly fuller-looking pout. The new statement product contains a luxurious combination of vitamin C and hyaluronic acid, which hydrates and nourishes the lips, leaving them feeling ultra-soft and conditioned.  The Lustre Lip Oil uses a non-sticky vegan formula that is comfortable and easy to wear. The unique roller applicator provides a generous and even layer of product which glides over the lips to create a flawless finish.

Available in five flattering and deliciously scented shades, it can be worn alone or over the top of a liner or lipstick.  Available now from iconiclondoninc.

 

New to the UK, US brand Deck of Scarlet has 100% clean, vegan, and hyper-performance formulas and was created to break the boredom and shake clean beauty up.  Dual Drama Liquid Eyeliner (£24.86) is a double-ended liner, one end houses a classic inky noir, while the other is packed with a galactic duochrome that shifts in shade depending on where the light hits.  Long-wearing and transfer proof, it won’t bleed, crack or fade. The proprietary silicone applicator creates the perfect balance between firm and flexible, allowing you to create precise lines of any thickness. Infused with a blend of hydrolyzed keratin, biotin and other lash loving actives to help promote longer, fuller lashes. In four colourful shades.

Metal Leaf Shadow Pot (£22.20) A metallic eyeshadow that gives a couture foiled leaf finish to eyelids in just one swipe.  The hybrid formula has a unique cream-putty texture which can be used on eyes, cheeks and lips.  Colour won’t fade, flake or budge and the jojoba oil and castor oil in the formula help it glide smoothly with zero fallout.  In seven shades.  Both available from deckofscarlet.

 

W7 Cosmetics newest lipstick release, Lip Culture Lipstick (£5.95), is a dupe for Charlotte Tilbury lipsticks.  These have a long-lasting formula so the colour lasts for hours.  Available now in four shades from w7makeup.

 

New from UK natural beauty brand Willowberry is PHA Liquid Exfoliator (£28.99) a gentle daily-use acid exfoliator that also soothes and protects skin.  Next generation polyhydroxy acids (PHAs) of Gluconolactone and Lactobionic Acid are the non-irritating and non-stinging gentle alternative to AHAs and BHAs. Both are antioxidants and, due to their larger molecular structure, have a more gradual, gentle exfoliating action, making them suitable for daily use on all skin types, including sensitive.  PHAs are particularly suitable for ageing and dehydrated skin as they are also a great humectant and help support the collagen matrix, restore skin barrier function and protect against collagen degradation.  The exfoliants in the formulation are combined with soothing and hydrating ingredients of aloe vera, chamomile water, cucumber fresh juice extract, skin-plumping hyaluronic acid and an amino acid blend with moisturising, strengthening, repairing and antioxidant properties, to help soothe, hydrate and protect skin as it exfoliates.  Vegan, cruelty-free and 97% natural.  Available now from willowberry.

 

Discover the brightening and hydrating technology of M·A·C’s game-changing Lightful C3 new skincare range, boosted with ingredients to promote the long-term health of skin and instant radiance.  The range contains vitamin c, coral grass and cherry blossom—the brand’s signature combination of ingredients that elevates the line-up into a whole new realm of skincare.  Formulated with a blend of pink pearls that reflect light to provide an immediate, natural and rosy toned-up look.  The range promotes the long-term health of skin – over time, skin is protected, hydrated, smoother, plumped, more toned and radiant.

Clarifying Gel-To-Foam Deep Cleanser (£25) A smooth gel to creamy foam that deep cleanses without stripping the skin.  Radiant Hydration Skin Renewal Lotion (£30) Instant soothing through hydration, softening and radiance with a dewy glow. Over time, skin appears healthier and more plumped.  Hydrating Micellar Water Makeup Remover (£22) The hydrating micellar. For make-up removal that’s effortless, moisturising and gentle on your skin. Radiant Hydration Skin Renewal Emulsion (£30) Instant hydration and softening with a rosy tone-up effect. Skin appears brighter, more radiant and more even-toned, immediate and over time.  Available now at Selfridges, Harrods, M·A·C Freestanding Stores and maccosmetics.

 

Brand new from Shiseido is Essential Energy two skincare products which provide hydration and comfort to skin, while also inducing it to self-moisturise in order to prevent early signs of ageing.  Formulated with the brand’s new Hyaluronic Acid RED Technology combining an original high-performance hyaluronic acid trio, with a ginseng root extract from The Lifeblood™. The aim is to moisturise skin, but also teach it to rehydrate itself from the inside out.

The Essential Energy Hydrating Cream (£49), has a gel cream texture suitable for all skin types, even sensitive. It melts into skin to instantly moisturise it, enhance its appearance and unveil its glow. Use it morning and evening.  The Essential Energy Hydrating Day Cream (£49) has a lightweight formula, designed to prevent premature signs of ageing with an SPF20 which also protects against UVA rays. Suitable for all skin types, even sensitive.  Both available nationwide in refillable packaging.

 

The award winning Ultra Repair line from First Aid Beauty has a little sister – the new Hydrating Eye Cream (£26) that provides 24 hours hydration in just one application. Rich yet fast absorbing, it is formulated with hyaluronic acid to boost moisture levels and colloidal oatmeal to soothe the orbital area it is the perfect universal moisturiser to use daily on the delicate skin around the eyes.  This nourishing cream reduces the appearance of puffiness and smoothes the look of fine lines and wrinkles.  Available now from feelunique, Harrods and asos.

 

New from St. Moriz is Professional Clear Complexion Face Tanning Mist (£6.99) – the game-changing product that helps prevent breakouts and ensures hydration with a golden glow. The secret lies in the skincare-focused ingredients. The mist is infused with salicylic acid to help prevent breakouts in oily or spot-prone skin whilst aloe vera and vitamin E hydrate, soothe and protect.  The clear mist is transfer-resistant so will keep sheets and clothes stain-free.  Available now from stmoriz and tesco.

 

Dr. Bronner’s Cherry Blossom fragrance is perfect for spring cleaning your kit (and your home).  The multi-use products are versatile and certified organic as well as being 100% biodegradable.  The Pure-Castille soaps are a combination of organic certified and fair trade certified coconut, olive and hemp oils that have been refined with the soft, natural Cherry Blossom aroma.  Suitable to be used on face, body and hair, for washing fruit and veg, dishwashing, hand laundry even washing your pet.

The range includes the infamous 18-in-1 Pure-Castile Liquid Soap (from £8.49 and available in various sizes and perfect for cleaning brushes and your makeup kit) concentrated and sold in 100% post-consumer recycled bottles, Pure-Castile Bar Soap (£5.49) and Organic Lip Balm (£3.75).  Available now from drbronner, feelunique and Holland and Barrett.

 

Founded in 2020, Emery Nails is a gloss nail polish brand featuring gorgeous colours. Created during lockdown when home pampering became important with the aim to deliver a high-quality opulent colour palette with a high-end experience for customers.  From nudes to black there is a range of glossy colours available.

The formula is long-lasting, cruelty-free and free of the “big-5” chemicals, packaged in a generous yet stylish 10ml glass bottle.  Each bottle costs £8 (3 for £20) including free first class delivery.  Also available are gloss and matte top coats (£8 each) with a wider range of textured top coats planned.  Available now from emerynails.

 

Industry News

TEMPLESPA are currently running a promotional offer for their hero balm cleanser, In The Beginning (£25).  The Deep Cleansing Melt is on offer, allowing you to purchase two balms for £42 giving you a saving of £22.

Not only that, but for every product sold, TEMPLESPA will donate £1 to the phenomenal charity, Eden Farm – with the goal to raise enough money to help them build a classroom to allow under privileged children to go to school. More information is available here.  The offer is only running for February, so treat yourself and help the Eden Farm charity all at the same time.

 

Sustainable beauty brand FFS (Fuss Free Shaving) are delivering beauty essentials to your door for an effortless hair removal experience.  Their cruelty free and eco-friendly products give an at home spa experience for the closest shave yet, without the dreaded irritation. Their three-step process includes Smooth (£6) a pre‑shave exfoliant Shave Scrub made with the husk of walnuts which attacks ingrown hairs and promotes skin rejuvenation.  Remove Shave Cream (£6) provides an extra protection barrier to keep skin moisturised while shaving.  Soothe Post-Shave Balm (£6) provides deep hydration to the skin after shaving to avoid irritation and restore your natural moisture balance.

Razor kits are also available (from £14) and include 6 diamond‑coated German‑engineered blades per head and a built‑in bikini styling blade, a premium metal handle, a SmoothGlide Blade, safety blade cover and shower holder.  FFS also provide a subscription service, catering for those seeking a beauty regime without the faff. Their best-selling Full Shaving Set (£28) contains the three step essentials as well as a zinc alloy handle, four premium SmoothGlide Blades, a safety blade cover, shower holder, and travel pouch. All products are paraben-free and certified cruelty-free and are available from ffs.

 

The Attracta Beauty Awards have announced their judging panel for 2022, made up of twelve, major-league, professional experts.  Every judge brings gravitas, integrity, knowledge, expertise, creative talent, impartial opinions and a social and environmental conscience to the entire judging process.  Their aim is to award the best, most effective and environmentally conscious beauty products on the market and discover the very best beauty experts in the beauty and wellness industry. Visit the website to discover more about the beauty judges.

 

Dupeshop is a new online beauty dupe brand aiming to make luxury beauty accessible and affordable for all.  It was created by two founders with low disposable incomes, who needed more affordable beauty products.  The team research the best ingredients in the dupes they offer and professionally test them to ensure they’re high-end quality, as well as ethically and sustainably sourced.

Originally created for Gen Z and students, the founders quickly realised the necessity for high-quality, affordable alternatives spans across all ages for multiple financial reasons.

The founders said: “We knew people needed a platform they can trust to provide affordable products with quality that’s genuinely very similar to expensive brands. Generally, with the affordable beauty market, there’s less consistency in product quality. Whereas, when you’re buying a high-end product, it’s more likely it will be of high-quality.

“Dupeshop removes this difference between the high-end and affordable markets by only providing products that have been thoroughly vetted for their quality, as well as meet certain criteria (great ingredients, ethically sourced, cruelty-free). We’re the only affordable beauty retailer to ever take this approach.”

Dupeshop’s website currently has affordable products compared to Chanel, Kylie Cosmetics, Charlotte Tilbury, Tom Ford, MAC, Nars, Inglot, Benefit, YSL, Kat Von D and more.

 

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By Sarah Dann

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