Hot off the Press

February 11th, 2022

February 11th, 2022

Deck of Scarlet has just launched in the UK.  Born in the U.S. in 2017, Deck of Scarlet was created with the belief that the clean cosmetic industry was in desperate need of a transformation. Believing in breaking rules and pushing boundaries with first to market innovations, Deck of Scarlet creates 100% clean, vegan, and hyper-performance formulas.  Deck of Scarlet also champions customers deserving to have it all, from bad-ass formulas, as well as good for you ingredients – the brand was created to break the boredom and shake clean beauty up.

Threeway Solid Lip Oil (£25) The mirror-like pearl pigments impart a wet, glassy finish on contact while the trio of oils work overtime to hydrate and revitalise lips. With no-fuss and easy application, keeping your lips supple, plump and nourished has never been easier.  Available in 13 vegan and cruelty-free shades, with amazing colour payoff, from deckofscarlet.


From Glisten Cosmetics comes the dreamy Goldie Glis Gloss (£12).  A firm favourite amongst customers, this highly moisturising lip gloss has recently had a bit of a makeover – with a large wand for full coverage application.

The brand also offer the most perfect of brushes (from £6), which are made from synthetic fibre, with a wooden handle. They’re completely cruelty-free and vegan, and ready to help you get that creativity flowing.  All available from glistencosmetics.


New from Diego Dalla Palma is MyHappyToy Mascara (£24), a revolutionary 5D action mascara that boosts lash growth. Merging the performance of a volumizing and high-definition mascara, it provides long curled lashes withoutclumps and smears.  After application lashes look immediately lifted, for a true “push-up” effect.  The sassy younger sister of the bestselling MYTOYBOY, MyHappyToy makes lashes naturally longer, thicker, and stronger in just 30 days. Infused with 2% Superlash CPX, a combination of two powerful ingredients (vitaminized biotinyl-GHK matrikina and panthenol) it promotes the rapid growth of keratin in the lashes’ bulb whilst repairing and strenghtening.

The innovative curved comb brush with double container holds a higher quantity of the product than regular mascaras. Teamed with the clever arrangement of the bristles (lined up, not crossed), this improves overall application allowing product to be coated evenly over the lashes.  Available 14th February from lookfantastic.


NARS have launched a new light reflecting skincare range expertly developed to hydrate, smooth, firm, and plump the look of skin for optimised light reflection.  The three products are Light Reflecting Moisturizer (£48.50) a lightweight, gel-cream formula that provides up to 60 hours of hydration while improving skin’s texture in just two weeks.  Formulated with Radiance Retention Complex—a combination of cacao peptides and moringa seed— which helps to defend skin from harmful blue light and pollution for improved skin clarity, tone, and radiance. Hyaluronic Filling Spheres lock moisture into the skin, while smoothing the appearance of fine lines and wrinkles. Ideal for all skin types.

Light Reflecting Eye & Lash Gel (£45) a powerful, quick-absorbing gel formula that gently treats eyes and lashes with an all-in-one formula.  It revitalizes and refreshes the eye area with up to 60 hours of moisture and improves the look of undereye bags in just 8 weeks. A blend of peptides, hyaluronic acid, and pro-vitamin B5 work together to smooth and brighten the eye area. Hyaluronic Filling Spheres lock moisture into skin, while smoothing the appearance of fine lines and wrinkles.

Light Reflecting Multi-Action Treatment (£30) Ultra-hydrating and refreshing, this multi-action treatment lotion gently softens by removing dead skin, while smoothing and moisturising for next-level luminosity. Formulated with NARS exclusive Light Reflecting Complex™, it boosts skin’s clarity, infusing it with intense moisture and minerals.

Available now from narscosmetics and nationwide from 1st March 2022.


Nourish London have launched four new vegan and organic targeted skincare collections that are designed to help with a range of skin concerns.

Nourish London Acne & Blemish Prone Skincare Collection (£65) – a soothing trio of balancing skincare solutions specially selected to help with acne and blemish prone skin, Kale 3D Cleanse, Balance Essential Moisturiser and Radiance Firming Facial Oil.

Nourish London Dry & Mature Skincare Collection (£65) – a moisture quenching trio of hydrating and firming skincare solutions to help nourish, smooth and firm dry and mature skin; Kale 3D Cleanse, Kale Enzymatic Exfoliator and Argan Skin Renew Moisturiser.

Nourish London Rosacea Skincare Collection (£65) – a gentle trio to calm and soothe areas of rosacea and inflammation, Skin Renew Cleanser, Probiotic Multi-Mineral Repair Mask and Argan Skin Rescue.

Nourish London Sensitive Skincare Collection (£65) – a relaxing trio to help soothe skin prone to sensitivity; Skin Renew Cleanser, Relax Hydrating Peptide Serum and Relax Calming Moisturiser.  All available now from nourishskinrange.


W7 have launched new range of skin care and grooming products made for the modern man – W7 Mister.  The range includes: Mister Beard Oil (£3.95) a light and fresh formula that acts like a leave-in conditioner for the beard. Best to be applied after showering and beard washing, twice a day. Formulated with antioxidant vitamin E, moisturising and anti-ageing macadamia oil and vitamin & omega 3 rich, antioxidant camelia oilMister Post Shave Lotion (£3.95) to soothe and refresh the skin after daily shaving. Contains: vitamin E and peony root extract – an antioxidant and an anti-inflammatory that works hard to brighten the complexion.  Mister Hair & Body Wash (£3.95) a quick and easy 2-in-1 for the hair and body. Formulated to lock-in moisture; hair and skin will feel and stay fresh and soft throughout the day. Mister Deodorant Spray (£3.95), Mister Antiperspirant Deodorant Stick (£3.95) and Mister Shaving Gel (£3.95) a soft and smooth gel formula containing antibacterial properties to support the combat of acne and spots. Available now from w7makeup.


The Indeed Labs nanoblurinstant skin blurring cream (£19.99) gives skin a natural, flawless-looking finish, in just seconds.  An on-set staple for HBO’s hit-series Euphoria, nanoblur uses light-diffusing and optical-blurring technology to filter the appearance of fine-lines, large pores, blemishes, and shine, in real life.

Euphoria’s head MUA Doniella Davy creates her natural-skin looks with just nanoblur and a little concealer, no foundation needed. Use nanoblur and a beauty sponge to reduce shine, then spot-correct with concealer.  Use over the top of makeup, instead of powder, to reduce shine.  Use without makeup or mix in with your favourite moisturiser for a dewy finish, particularly on drier skin.  Available from boots, superdrug, asos, cultbeauty and feelunique.


A new approach to treating the skin around the eye area has been launched. AlumierMD’s new Eyeconic kit (£110) is designed to prevent and correct ageing eyes, with medical-grade results, and provide a soothing self-care routine for tired peepers. Together Alumineye™ and Retinol Eye Gel help prevent and correct ageing around the eyes and provide some much-needed self-care.  Alumineye is a rich, anti-ageing eye cream that significantly improves the appearance of dark circles, fine lines and puffiness in any skin type. It helps increase firmness and elasticity and gently and effectively hydrates. Formulated with murumuru butter to combat dryness, niacinamide to reinforce the skin’s barrier and help with skin sensitivities, Sodium Hyaluronate and Soft-Focus Light Reflectors target dullness and fatigue while vitamin E and glutathione provide antioxidant protection.

Retinol Eye Gel is a medical-grade retinoid eye product formulated specifically to reduce irritation for the thin, delicate skin around the eyes. Bisabolol and niacinamide help support the skin’s natural barrier while retinol firms, tightens, strengthens the skin and reduces the appearance of stubborn wrinkles.  Available via AlumierMD’s online portal, following an online consultation with a licensed skincare professional.


RCI Hair Science has devised the ultimate haircare routine for clients with hair loss concerns.  Developed in Cambridge by a team with specialist expertise in growth factors, peptides and herbal medicine, the brand is the result of intensive research into hair loss solutions and how to promote hair growth.  Rather than using finasteride and minoxidil like other non-prescription solutions, the formulas contain polypeptides which are crucial for regulating the hair cycle and help stimulate the hair growth process as well as governing hair follicle development, repair and regeneration.

The powerful Pro Series, supported by clinical trials and data, is designed to be used professionally to support on-going hair concerns.  Suitable for all genders, the range contains four powerful products: Revitalising Cleanser (£90), Thickening Mask (£100), Essence (£160) and weekly treatment Serum (£220 for six).  Available from rcihairscience.


New from Fudge Professional is Clean Mint Deep Cleansing Shampoo (£14), a deeply purifying and scalp caring shampoo that leaves hair feeling squeaky clean.  Natural menthol and moisturisers combine with sustainable marine algae to provide a deep yet soothing cleanse. Follicles that are full of sebum or blocked by dead skin will have an impact on the quality of hair and its growth. Clean Mint Deep Cleansing Shampoo is specifically formulated with sustainable marine algae extract to balance oil production, it helps to buff away flakes making for a healthier scalp and long-lasting clean finish. Scalp benefits can be seen after just 1 week of usage.

It also helps to rewind hair damage caused by chemicals, colour, heat styling or environmental factors. Fudge Professional unique Opti- PLEX™ technology penetrates deep into the hair’s core to reconstruct bonds whilst weightlessly smoothing the cuticle, resulting in hair that’s 5X stronger.  Colour is also locked from fading for up to 30 washes.  Available from hair salons nationwide or uk.fudgeprofessional, lookfantastic, hqhair and mankind.


Restore your hair’s bounce and shine with Philip Kingsley’s new Elasticizer Therapies Carabao Mango and Hibiscus (£36).  A super conditioning pre-shampoo treatment, enhanced with the limited-edition fragrance. Rich and deeply-conditioning, Elasticizer delivers a supercharged boost of moisture to all hair textures, helping to recover softness and movement. The hydrating formula improves hair’s elasticity and stretch, which in turn improves strength, rendering strands more resilient to everyday stress like brushing and styling.  Formulated with hydrolysed elastin, castor oil, olive oil and glycerin.

Inspired by the tranquility of a tropical oasis, Carabao Mango and Hibiscus Elasticizer has been specially formulated with a fruity, floral fragrance, intended to bring a sense of escapism to your beauty ritual.  Suitable for all hair types and textures, including colour treated.  Available from philipkingsley.


Multi-award winning Swiss nailcare brand Mavala is taking inspiration from nature’s most colourful spectacles for its spring 2022 collection.  The Prismatic Collection (trade £3.60/RRP £6.20 each) is formulated with nail strengthening Silicium and is reminiscent of early 2000’s trends that are ubiquitous in the spring catwalk collections.  It includes iridescent and translucent shades inspired by some of nature’s most transformative and colourful wonders, such as glowing sun rises and starry night skies.  The six subtly sparkling duo-toned polishes constantly change with fantastic flashes of new colour at every movement.  Available from johnlewis and nailpolishdirect.

Industry News

Professional beauty distribution company Louella Belle, home of leading products in the salon industry, has been appointed UK professional distributor of Evolve Organic Beauty, a range of certified vegan and organic beauty products. Evolve, which is stocked in leading UK retailers such as John Lewis, Harrods Beauty and Feel Unique, creates products in small batches in their own studio in Hertfordshire, staying true to the company mission of making products that are healthier, greener and kinder to people and the planet.

As a trusted partner to professional beauty therapists, Louella Belle carefully sources brands to meet the needs of professionals in the beauty industry and is thrilled to team up with Evolve Beauty. With sustainability also playing a big part of Louella Belle’s ethos and being neighbours with adjacent studios in Radlett, one could say this was a partnership just waiting to happen.

Of the partnership Evolve Beauty founder Laura Rudoe says, ‘we are thrilled to be working with Louella Belle as their first skincare partner. While we do have a presence in the spa/treatment arena, having a distributor will allow us to reach a wider audience ensuring more people can experience our products’.

Professional beauty therapists can now order from Training from the Louella Belle award-winning educators will be available for confidence and consistency using the protocols designed by award winning Evolve facialist Gemma Halil at no extra cost, ensuring the best possible results are enjoyed by both the client and therapist.


Leaders in luxury skincare TEMPLESPA have announced the development of a new forward-thinking ecommerce technology to humanise the brand’s direct to consumer SPA TO GO online shopping platform.  The revolutionary TSTV virtual shopping experience facilitates ultra-engaging, personalised virtual shopping experiences and skincare education. The software will close the gap between online and offline selling; allowing consumers to shop during their skin consultations and online classes through the app.  It also has the capability to share TEMPLESPA product recommendations, provide product demonstrations, share content and video, answer questions and build intimate connections with the customer.

Liz Warom, TEMPLESPA Co-Founder comments: “Launching TSTV is a natural evolution for SPA TO GO – given the impact of the continued pandemic, and the increased need for consumer convenience, our SPA TO GO consultants can continue to conduct physical classes and sessions but can use TSTV to complement those efforts with virtual, shoppable videoconferences that can be conducted in greater numbers and that can be more easily incorporated into their busy lives.  TSTV will further empower our SPA TO GO consultants to build direct, intimate, personal connections with consumers for a convenient, fun, and engaging live shopping experience.


OSMO has appointed its latest Brand Ambassador; Brodie Raeside.  Brodie’s passion for barbering began only 4 years ago and he recently opened his own shop Heavy Hands, in Ilkeston, Derbyshire.   Having initially worked in a guitar shop, Brodie was looking for a career that would both challenge and excite him.  He booked himself onto a 5-day barbering course with renowned barber, Sid Sottung, and never looked back.   Brodie’s style of barbering sees him focusing on texture and scissor work but it’s his expertise in fade work and originality when it comes to styling that got him where he is today.

Brodie has a natural flair for barbering and his uniquely talented styling techniques really stood out to us, along with his ability for live education. It’s been a natural step to work even closer with Brodie and we know he’s going to bring lots of energy and creativity to the OSMO Family.  We’re keen to see where 2022 takes us all.” said OSMO Senior Brand Manager, Sinéad McLaughlin.


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By Sarah Dann

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