Hot off the Press

December 3rd, 2021

December 3rd, 2021

Created by East London-based sisters, Bukola and Opeyemi Adeyemo, OPV Beauty is an inclusive and ethical beauty movement. Helping you to “show your true colours”, the Adeyemo sisters believe your skin tone or age shouldn’t define your beauty looks. Every OPV Beauty formula is 100% cruelty-free, and each powder, palette or pigment is made for people of all skin tones and ethnicities — encouraging you to accept and cherish your own beauty with confidence.

Perfect for the party season are the new OPV Loose Pigments (£8.50 each). ​These intense, saturated pigments give next level colour payoff for eye looks that get you noticed. The finely milled pigments glide onto eyes, face and body for a bright and colourful finish that lasts as long as you need it to.  Available in 26 super-saturated shades, there are velvety blues, teals and purples plus glistening metallics and to-die-for duo-chromes. Highly concentrated and easy to apply they have a matte, neon finish, and a luxe powdery texture, plus, they are vegan and cruelty-free.​

OPV Metal & Glitter Liner (£10) these water-based liners contain super-fine glitter in a clear base that dries down quickly and really stays put, without smudging. They are super pigmented and designed to pop on all skin tones. The precise applicator sweeps seamlessly over the lash line for a smooth, professional finish. Available in 10 colours including molten metals and ethereal shimmers.

All available from opvbeauty, beautybay, asos and cultbeauty.


New from Kryolan is True Nature Glitter ($17.50) the brand’s first biodegradable naturally based glitter which is completely sustainable. 68% of the ingredients are of natural origin; the glitter is plastic-free, vegan, free from animal testing, and fairly produced.  Available in red, blue, purple, green, silver and gold.  Available from kryolan.


New this week is Colorsport Power Serum (£18.95) Formulated with Optiplex Growth Technology this wonder serum promotes natural hair growth for both lashes and brows. Not only will lashes and brows appear longer, thicker and stronger, but you’ll also see results in just 30 days.  Help your lashes and brows become thick and full to rival Zendaya!  Available now from amazon.


US skincare brand Naturopathica have launched in the UK.  Founded in East Hampton, New York in 1985, the brand combines the power of herbalism with modern science.  Hero products include the best-selling Calendula Essential Hydrating Cream (£60) a luxurious and nourishing protective cream that deeply moisturises, helps to improve the skin barrier and soothes sensitivity.  Formulated with calendula flower extract and borage seed oilManuka Honey Cleansing Balm (£60) a multi-award winning sumptuous balm made with moisture-boosting Manuka honey, that instantly melts away dirt and makeup to reveal a nourished, dewy glow. Deeply cleanses, conditions dry and sensitive skin and helps reinforce the skin’s barrier.

Carrot Seed Soothing Facial Oil (£60) a lightweight, antioxidant facial oil featuring vitamin-rich carrot seed oil which defends and nourishes for healthy-looking replenished skin.  Soothes dry and sensitive skin, softens and nourishes and prevents dehydration. Formulation also includes evening primrose seed oil and carrot root extractSweet Cherry Conditioning Lip Butter (£18) a luscious lip treatment featuring naturally plumping pomegranate-jojoba complex and antioxidant-rich sweet cherry puree to deeply condition, revealing softer, fuller lips.  Protective, softening and plumping.  Available now from naturopathica.


Wake Skincare’s Face Cream (£24.98) is as good for your skin as it is for the environment.  It can reduce blemishes and also targets fine lines.  Easy to apply without feeling thick or heavy, perfect to before and after working out.  Providing skin minimalism at its best, all Wake products are sulphate, paragon, fragrance free and gender neutral or come with a natural scent. All come housed in glass jars to reduce plastic consumption and recycled cardboard packaging which is also recyclable.  Available from wakeskincare and amazon.


With party season upon us, it’s time to discover the “Rolls Royce of facials” with Medik8’s Platinum Facial – the ultimate pre-party skin treat.  Whether your clients are prepping for the office party, a wedding or for New Year’s Eve, this high performance, results-driven experience delivers true innovation with immediate visible results of youthful, rejuvenated and beautiful skin.  Featuring Medik8’s Scientific Mushroom Thermal Exfoliator and exlusive Age Defying Platinum Mask, this facial works to brighten the complexion delivering a glow in as little as 60 minutes.  Exclusive to Medik8, this peel-off mask is infused with platinum and a blend of natural polysaccharides to lift, firm and rejuvenate.  The mask combines nine age-defying benefits to help stimulate collagen production and prevent it from breaking down, leaving instant results after just one treatment.  For more information contact skinbrands.


K18’s at-home Molecular Repair Treatment Mask (£9 5ml/£55 50ml) heals and strengthens hair with lightweight moisturising benefits to detangle and keep hair smooth and soft, without weighing it down.  Available in two sizes, the K18 at-home treatment helps to restore any damage from everyday styling, to help maintain and protect hair colour and health. With their incredible biotechnology, K18 renews hair from the inside out to heal damage by repairing broken polypeptide chains (keratin chains), restoring strength, softness, smoothness, and bounce. This is a lasting solution that leaves hair looking radiant and feeling like new, highlighting that damage does not have to be permanent.  K18 is also one of Khloe Kardashian’s favourite haircare brands.  Available now from k18hair.


Launched in Australia in 2018 and now finally available in the UK and EU from 2021 People4Ocean Sun Care is the creation of accomplished marine biologists, husband and wife team, Louise and Austin Laing. Working in collaboration with Australian Spa label La Gaia Unedited they developed a one-of-a-kind sophisticated sun care range, eco-consciously formulated to protect sensitive skins and natural ecosystems. The entire range excludes all water polluting elements. Formulas are skin-loving, combining clean and active botanicals with mineral-rich ingredients making them ocean and skin-conscious. Using plant-based and local ingredients, the entire range is suitable for vegetarian (Australian sustainable beeswax being the only animal by-product to its formulas) and offers 100% plant-based products.  The range includes SPF30 Sunscreen Nourish (£29.95), SPF50+ Sunscreen Vegan (£24.95) and After Sun Solution 3-in-1 (£29.95).  Available now from people4ocean.


The newest launch from Salon System is Naturalash LashLUX (£4.95 +vat), the newest addition to their Naturalash range, a range inspired by popular salon lash treatments to create effects that are guaranteed to give instant results.  They offer your clients the option of the oh so popular ‘Lash Extension’ and ‘Lash Lift’ effect without the process. These new LashLUX strip lashes are an absolutely perfect retail opportunity for clients who love the look but not the commitment or maybe curious to see if they’d like a lash extension at some time.  Available in a case of six from Professional Beauty Wholesalers nationwide.


Industry News

Return to face coverings for all hair & beauty professionals

The UK government has released the full guidelines for the re-introduction of some restrictions, which means that it is now the law (and therefore mandatory) for face coverings to be worn in premises that provide close contact services in England ie all staff working in the hair & beauty industry and their clients, unless officially exempt. The guidance also includes freelancers and mobiles as it clearly states that staff and customers should also wear a face covering if close contact services are taking place in someone’s home.

The new law only requires a face covering for staff (Type II face mask recommended), not visors or googles, and clients can remove their mask for relevant treatments, as before. However, it only applies to receptionists if there is no physical barrier or screen between workers and members. If there is a screen, then face coverings do not need to be worn.  Enforcement action can be taken if staff are not behind a barrier or screen and are not wearing a face covering.

The NHBF is highlighting to salon and barbershop owners that it is a legal requirement in England for close contact services (including hair, barbering, beauty, nails, eyelashes, tanning and aesthetics) to display a notice advising that face coverings must be worn unless a person is exempt. The notice must be displayed in a visible location, for example, on the front door. Failure to do so could result in a £1,000 fine.

Richard Lambert, chief executive of the National Hair & Beauty Federation, says, “We all have a duty of care to protect staff and clients. Whilst the wearing of face masks at work again may feel inconvenient, it is now a legal requirement. I met BEIS and Cabinet Office officials this week who made clear this measure is designed to stop any further restrictions, such as social distancing or another lockdown, that could severely affect business just as the industry is recovering.”

Further information can be found here and NHBF Members can also download face-covering posters from the website.

Latest government information can be found here.


Louella Belle, the UK’s leading beauty distribution company, have launched Lisa & Lou, a partnership with beauty professionals to help them take their business to the next level.

Over the years, the team behind Louella Belle have seen first-hand the growing demand from professional clients wishing to retail products that enhance their salon treatments. Acknowledging the frustration from the professional beauty industry when loyal customers purchase aftercare products elsewhere, Lisa & Lou is the solution that empowers the professional to sell on their own terms, without needing to invest in managing their own web shop.

An online platform running independently to Louella Belle, Lisa & Lou – named after Lisa Crook, founder of Louella Belle and the legacy she left behind – has been developed specifically for professional beauty therapists to allow them to generate extra revenue by selling retail products to elevate their client’s treatment experience, without the hassle of buying and carrying large amounts of inventory.

By becoming a Lisa & Lou Pro Star, qualified beauty professionals can sell online directly to their community of customers with a unique link to their very own web shop, with zero set up costs and earn a guaranteed commission of at least 25% on every product sold. Pro Stars will also receive regular bonuses and incentives to recognise their achievements. For those who worry they may not have the time to manage a web shop, fear not! Life as a Pro Star is completely flexible, so as much or as little time as you want can be dedicated.  For more information visit lisalou.


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By Sarah Dann

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