British Beauty Week 2021

September 7th, 2021

September 7th, 2021

This week sees British Beauty Week 2021 take place. Beauty’s biggest and brightest platform for showcasing the British beauty industry’s value, talent, innovation and creativity returns to Covent Garden, London with a week of immersive events celebrating beauty in all its forms.

This year, global media company Hearst UK which includes ELLE, Harpers Bazaar and Cosmopolitan will unite and partner with the British Beauty CouncilNo7 Beauty Company and London Beauty Hub Covent Garden as official partners of British Beauty Week.

Held across five days, this true celebration of beauty takes place between the 8th and the 12th September 2021, generating unique opportunities for some of the most loved beauty brands to reach new consumers and for consumers to make new connections with brands, experts and other beauty lovers.

Covent Garden, home of the inaugural British Beauty Week, will once again play host to this year’s Beauty Reimagined given its credential as a world-class Beauty destination, famed for being the capital’s hotspot for consumers to discover their most desired beauty brands.

This inspiring 5-day showcase will define the trends re-shaping beauty today and will deliver a playground of beauty, firmly focused on the future. This theme is incorporated throughout every aspect of the live event and will encourage consumers to discover, explore and play whilst allowing key industry figures to take the stage to think, discuss, debate and demonstrate the future of beauty.

Talks are being added every day, so check the schedule on the British Beauty Council website regularly to secure your tickets.

Highlights include:

September 8 11:00 am – September 12 6:00 pm

The L’OCCITANE TruckNorth Piazza, Covent Garden

Driven all the way from Provence, the truck will arrive in the North Piazza, Covent Garden on 8th September and stay for the duration of the event.


Wednesday September 8

11:30 am – 12:30 pm 

The Beauty of Things to ComeIndustry Hub Carriage Hall, 29 Floral Street, London

The panel will discuss the ideas and intentions of the British Beauty Council. With a focus on innovation and STEM, the future of salons and retail


2:00 pm – 3:00 pm 

A New Era of Wellness: The Spa Industry and the New ‘Stress Hangover’Industry Hub Carriage Hall, 29 Floral Street, London

From forest bathing to wellness massages, the spa industry plays an integral role in the maintenance and uplift of one’s wellbeing.  How are leading spas changing the services they provide to confront the 2020/21 ‘Stress Hangover’, and what innovations can we expect to see from this sector over the next 12 months?

4:00 pm – 5:00 pm 

The Psychology of HairIndustry Hub Carriage Hall, 29 Floral Street, London

Are you having a ‘good hair day’? ELLE’s Acting Beauty Director, Jennifer George, will be joined by Trichologist Mark Blake and Makeup Artist & Psychotherapist Lee Pycroft to discuss how he cultural phenomenon of having aesthetically good hair is engrained in our psyche.


Thursday September 9

9:00 am – 10:00 am 

Adopting a New Outlook in a Post-Pandemic WorldVirtual Event

The beauty industry is a multi-faceted platform for creativity, self-expression and individuality, so why do barriers still exist within it?


11:00 am – 1:00 pm

Haircuts4Homeless Pop-Up With HairdressersThe Electric Space, Rathbone Place, London

During British Beauty Week 2021, Haircuts4Homeless will have a pop-up at Electric Space, London, where Founder Stewart Roberts will be joined by Errol Douglas, Declan Shiels, Louis Byrne and Nicola Harrowell.

11:30 am – 12:30 pm 

Defying Age in BeautyIndustry Hub Carriage Hall, 29 Floral Street, London

Ageing is often looked at as an obstacle in life, but what happens when you rid yourself of the societal pressures of youthful aspiration, and celebrate the age you are? With age comes beauty, the confidence to be truly you is often discovered and embraced when self-acceptance is achieved.


3:00 pm – 4:00 pm 

Project Body LoveIndustry Hub Carriage Hall, 29 Floral Street, London

Beauty ideals of days gone by have shaped a divisive rhetoric which alienates and excludes a majority. To love oneself and the skin you find yourself in, not matter the shape, size or appearance, is an ever-growing social movement which looks to encourage inclusivity, positivity and acceptance.


5:00 pm – 6:00 pm 

School’s In! FLO x Netflix’s Sex Education Celebrate Life’s Messiest MomentsIndustry Hub Carriage Hall, 29 Floral Street, London

An open, honest and hilarious chat where the panel will be navigating all the messes that come with owning a human body and living in a complex world. Sharing lessons on how to go with the FLO when things get tough, how to turn a mess into something magnificent and everything in between.

7:00 pm – 8:00 pm 

Creating a Beautiful PlanetIndustry Hub Carriage Hall, 29 Floral Street, London

Explore the push for beauty to be more ethical and sustainable, and how we can ensure that environmental and social good are not just ideas, but actions that the beauty industry can be held accountable for. How can we help make the beauty consumer more sustainable?


Friday September 10

9:00 am – 10:00 am 

Screen Time: How to Communicate with ConsumersVirtual Event

Consumer wants and needs have been shaped by their collective experience over the past 18 months. With an ever-increasingly pseudo-educated and fickle consumer, the panel will discuss the difficulties around raising brand awareness and fostering consumer loyalty, and how brands can create and nurture a community in the ever-changing landscape of the digital world we find ourselves in.


11:30 am – 12:30 pm 

Setting the Agenda: Where Beauty Goes From HereIndustry Hub 

Carriage Hall, 29 Floral Street, London

Rosie Huntington-Whiteley joins Acting Beauty Director at Harper’s Bazaar, Evie Leatham, to explore what’s next for British beauty.

1:00 pm – 2:00 pm 

Moving Towards an Inclusive Beauty IndustryIndustry Hub 

Carriage Hall, 29 Floral Street, London

The panel question what is true inclusivity? While colour cosmetics may have lead us to believe that beauty at large has progressed towards being truly inclusive, diversity within the skincare industry still needs to be prioritized. This conversation will shine a light on what has been done and what still needs to be done for true inclusivity within beauty and skincare.


3:00 pm – 4:00 pm 

Embracing Beauty: A Conversation About Self-ConfidenceIndustry Hub 

Carriage Hall, 29 Floral Street, London

This conversation looks at the psychology behind beauty: what the industry means to consumers beyond the aesthetics.


Saturday September 11

10:00 am – 10:30 am 

Makeup Masterclass with the iconic Mary Greenwell

Join legendary makeup artist Mary Greenwell LIVE on the @britishbeautycouncil Instagram for this masterclass where Mary will demonstrate some of her favourite makeup tips and tricks, as well as discussing current and future makeup trends.

3:00 pm – 4:00 pm 

Making the Cut – The Road to SuccessIndustry Hub Carriage Hall, 29 Floral Street, London

This panel discussion explores the journey of how some of today’s world-class hairdressers got to where they are now.


5:30 pm – 6:30 pm 

In conversation with Legendary Makeup Artists Val Garland and Dominic SkinnerIndustry Hub Carriage Hall, 29 Floral Street, London

From TikTok trends to backstage glam, Glow Up has tested a new generation, but what does it mean to be Britain’s Next Big Makeup Artist? Val and Dominic divulge the industry’s best kept secrets to success to Elle Magazine’s Acting Beauty Director George Driver.


6:45 pm – 7:45 pm 

Live Demo: Fresh Ideas From New-Gen Make Up ArtistsIndustry Hub Carriage Hall, 29 Floral Street, London

Join contestants from BBC Three’s Glow Up as they provide this makeup masterclass.


Sunday September 12

1:00 pm – 2:00 pm BST

The Science of BeautyIndustry Hub Carriage Hall, 29 Floral Street, London

This conversation will emphasize the crucial role that science and scientists play in driving the beauty industry forward and to encourage a richly diverse new cohort of scientists to consider taking up rewarding careers in the beauty sector.


3:00 pm – 4:00 pm 

Trend Watch: Natural Hair & BeautyIndustry Hub Carriage Hall, 29 Floral Street, London

The panel of experts will explore the return to natural hair and beauty. They will question whether this a return to ‘70s, and what trends can we foresee in hair colour in the coming 5-years.


5:00 pm – 6:00 pm 

The Courage to ChangeVirtual Event

An industry full of innovators, creators and entrepreneurs, all looking for the answer to the billion-pound question – how can the future of beauty be sustainable? One person cannot be responsible for future-proofing the industry, the genius lies with the collective; beauty is said to be in the eye of the beholder, now is the time for the beholder to become the activist – your industry needs you.

Follow The British Beauty Council on Instagram, Facebook and Twitter.

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By Sarah Dann

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