Hot off the Press

September 3rd, 2021

September 3rd, 2021

This week Morphe unveiled the latest addition to their line of high-performance and high impact colour cosmetics with the expansion of their ‘Make It Big’ franchise, encouraging users to experiment and play with longwearing formulations that allow for ultra-precise application – from soft, feline flicks to full blown glamour.

The brand new Make It Big Brush Tip Liquid Liner (£12) provides 18-hour wear, is smudge-proof and water resistant and flawlessly glides onto the eye. An ultra-precise brush-tip liner ensures application is faultless every time. The liner partners perfectly with the Make It Big Volumizing Mascara (£12) that provides instant impact to the lashes.

Launching alongside the liner is the lip care infused, nourishing Make It Big Plumping Lip Gloss (£12) that provides an instant cooling boost to the lips with hyaluronic acid to hydrate. The tingling gloss provides a cushion-like, soft volume for a full and pouty look with 10 shades to choose from to suit every skin tone and look.  All available now from uk.morphe.


M·A·C Cosmetics have another new release – Studio Fix Mattifine 12HR Shine-Control Primer (£28). The oil-free and non-acnegenic formula is loaded with skin-loving ingredients that work to control the look of shine and refine skin texture.  Infused with lactobionic acid (PHA), algae extract and witch hazel to help keep pores clean and mattified.  Designed with oily skin in mind and is sweat- and humidity-resistant.  Use as a base for foundation or simply wear it alone to smooth the appearance of skin.  Reduces the appearance of pore size and smooths skin texture.  Works perfectly with Studio Fix Fluid SPF15 Foundation (£29) which is available in 67 shades.  Available now from maccosmetics and all M·A·C locations.


US beauty brand Wonderskin arrived in the UK last month, and it’s best-selling lipstain, Wonder Blading Peel & Reveal Lip Colour Kit (£30) is the no.1 best seller on Amazon in the US.  The two-step system creates results similar to professional microblading, delivering smooth lip colour that won’t smudge, fade or feather. For a softer shade, keep the masque on your lips for 10 to 15 seconds. For a bolder colour, leave the masque on 30 to 45 seconds.  Available from from wonderskin and amazon.


Iconic London have a duo that will leave skin looking glossy and glowy, offering the ultimate, effortless golden-hour look for selfie-worthy skin, and are the brand’s best-selling items.  Prep Set Glow (£22) is an ultra-fine shimmer spray which hydrates, refreshes, fixes, and most importantly, illuminates!  Spritz all over the face, décolletage, and shoulders. Available in two sheer shades: Original and Glow.

Iconic London's Iconic Illuminators

Illuminator (£30) is their OG liquid highlighter which glides onto the face to give an ultra blendable sheer finish.  Use under foundation for a stunning highlight, or mix with moisturiser for a natural look, either way, a radiant look is guaranteed.  Available in four shades: Glow (terracotta bronze), Blush (peachy rose gold), Original (champagne shimmer), and Shine (pink pearl).  The Glow Bundle of both products is currently available at a discounted price of £36.40 at iconiclondoninc.


Primark Beauty has just launched a brand-new Beauty Coup Collection.  This cruelty-free and vegan range helps with those DIY beauty treatments and tools if you’re not ready to go back to the salon.  The range includes:  Brow Tint (£6) available in three shades, blonde, brunette and black; Lash Tint (£7) available in black; Lash Growth Serum (£15) to help improve length and definition, giving extra volume and lift; False Lashes (£3 to £6) with seven different options, including pre-glued, magnetic and cashmire hybrid lashes to choose from.  Latex Free Lash Bond (£3.50) in clear and Lash Bond Remover (£3) are also in the collection. Available now in selected Primark stores.


New from Salon System is Marvelash Foaming Cleanser (3 pack £9.95 +vat).  Essential for cleansing lash and brows before treatment, helping to remove impurities, oils, and makeup effectively – including waterproof eye makeup.  With a gentle formulation, cleansing before will mean no stinging or irritation whilst hydrating and moisturising lids and lashes at the same time.  Available from professional beauty wholesalers nationwide.


Next week Omorovicza launch two new products into its Queen Collection, both formulated with many efficacious ingredients such as microalgae to protect against external aggressors and borage seed oil which stimulates ceramide synthesis for skin repair.  Queen Cream (£155) is balmy indulgent cream that melts into the skin, equipping it to face the day.  With a blend of nutrient-rich oils and urban shielding microalgae, it forms an active veil of restorative comfort and environmental protection, replenishing the skin while maintaining a sensation of nourishment through the day.  As a hybrid moisturiser and primer, its natural blurring agents smooth the complexion, creating the perfect canvas for make-up.

Queen Cleanser (£69) gives a gentle yet thorough cleanse, the nourishing cream texture is blended with precious oils and purifying moringa seed peptide, working to remove all impurities and daily pollutants without stripping the skin, whilst calendula extract helps to calm and reduce signs of irritation. Skin is left wonderfully soft, smooth and supple with an even glow. Both available from 6th September from cultbeauty.


New from Avon is ANEW Renewal Power Serum (£16) harnessing world exclusive Protinol™ technology, which is proven to deliver smoother and firmer looking skin in less time than Retinol, and without the irritation.  It also amplifies the skin’s power, working to restore both collagen I and collagen III, strengthening skin’s foundation, minimising pores and giving a radiant glow, while skin feels stronger and more resilient.  Available from or through your local independent Avon Representative.


Originating in Korea, new to the UK Atomy has created a hard-working, easy to follow, 4-step Evening Skincare Set (£8 each or £30 for the set) that uses carefully selected ingredients designed to improve skin complexity, brighten and cleanse pores.  Deep Cleanser oil-based, removes makeup, impurities and sebum.  Includes centella asiatica extract to balance oil whilst soothing and hydrating skin and carrot extract which is rich in antioxidant and antibacterial properties.  Foam Cleanser formulated with rice extract, the 1000-year-old Asian beauty secret that helps to build collagen while apple extract helps reduce the signs of ageing and promotes skin elasticity.  Peeling Gel containing Elm Tree root which promotes new cell growth, reduces swelling and has anti-ageing benefits. Citrus peel extract is rich in antioxidants and free radicals which help treat acne.  Peel-Off Mask with amethyst powder which has anti-inflammatory properties to reduce redness and breakouts, and jade powder which helps promote skin cell renewal.  Available now from atomy.


Watermans, the go-to brand for hair-growth products, have now added a new item to their collection.  MoisturiseME (£7.99) is a new hand cream aimed to tackle dry skin, hydrate, and soften hands and skin. Formulated with cupuacu butter, shea butter and cocoa butter it nourishes skin, diminishes dryness, and protects the skin’s barrier.  Non-greasy with a smooth application, it heals dry and cracked skin instantly.  Small enough to fit in your kit bag or handbag, and ideal to keep hands moisturised after using hand sanitiser.  Available now from watermanshair, Amazon and Boots.

Fudge Professional Aqua Shine Serum (£15.50) is an enhancing hair serum giving the ultimate weightless, smoothing, glossing finish to every style.  Smooth through hair to create a virtual umbrella of protection with the WEATHER-SHIELD™ technology that delivers all-day humidity resistance and frizz control.  Available from fudgeprofessional.


MONAT Advanced Hydrating In-Shower Masque (£42is a fast-acting in-shower masque that deeply hydrates and smooths the hair with antioxidants.  Enriched with panthenol, this lightweight, deep hydrating in-shower masque provides a hydration and moisture boost to dry and fine hair while promoting shine and softness.  Available from monatglobal.


Multi-award winning Swiss nailcare brand, Mavala, is providing a modern new look for the launch of new Autumn / Winter 21 nail collection Iconic Colors (£6.20 each), newly formulated with Silicium.  This power ingredient helps strengthen nails, prevent brittleness as well as infections.  The six new earthy and neutral autumn colour shades make up the first collection with this formulation.  The shades are: Inverness a deep slightly pearly grey; Detroit an intense blue grey; Manaus a sultry deep red; Muscat a rugged and woodsy tan red; Rangoon a shiny burnt henna, and Salamanca a delicate sandy beige.  Available now from John Lewis.


Industry News

International Makeup Artist and Beauty Expert, Nadira V Persaud has teamed up with Fashion Stylist, Personal Shopper and Style Lecturer, Abbey Booth to host FYI – Find Your Inspiration –  a new health and wellness event taking place on September 7th at the historic Victorian Bath House in the City of London.

The FYI event is designed to inform and inspire women across areas of wellness, skincare, nutrition, fashion and personal style.  Guest speakers include Misty Reich Founder and CEO of 35 Thousand, an inspiring and motivational champion of women in business who will be exploring ways to supercharge personal confidence in her interactive workshop. The Menopause Charity’s very own Dr Lindsey Thomas will be in the house myth busting Menopause and there will be expert demos with fashion rental company Onloan and the experts from supplement brand Ingenious will be on hand to discuss the wonders of collagen.

Tickets are priced at £39 and each visitor will receive an exclusive FYI Goodie bag, worth over £25 comprising of a Face Workouts for Beginners book and a range of skincare samples.  A donation of each ticket sale will go to The Menopause Charity championed by exceptional women.  And what’s more there will be a glass of bubble and nibbles upon arrival.  Special offers in place if you team up with friends to purchase a ticket.  Book here.


The organic skin care brand Green People has announced that 10% of net profits generated by its September sales will be donated to its charity partner of the year, The Ehlers-Danlos Support UK (EDS UK).  They aim to raise £10,000 for the charity.

The daughter of Green People founder Charlotte Vøhtz, Alexandra Kay Vøhtz Petersen, passed away in June 2021 following a long health battle with Hypermobility Ehlers-Danlos Syndrome (EDS).  September would have been the month when Alexandra would have celebrated her 29th birthday.

In her memory, Green People continues her legacy of helping others through sales of the Alexandra Kay Wellbeing Collection and through raising awareness of this rare and incurable disease.

Green People founder, Charlotte Vøhtz, says: Ehlers-Danlos Syndrome takes years to diagnose, cannot be cured and is a condition that there is little information about or support for. Our donation drive honours my daughter’s legacy and aims to raise vital funds for the fantastic work that EDS UK does to inform healthcare professionals and support EDS patients and their families.”

Alexandra Kay wellbeing is available from greenpeople


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By Sarah Dann

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