Hot off the Press

July 23rd, 2021

July 23rd, 2021

The latest release from KVD Beauty is the new Planet Fanatic Eyeshadow Palette (£38).  This palette feels a bit different because it is, with no mirror, no magnets and no metal, it isn’t just fully recyclable, it’s ultra-easy to recycle. Featuring 14 shimmery and matte shades inspired by the vibrant hues of the Earth’s terrains, this planet-friendly palette has it all with both warm and cool-toned neutrals and pops of colour.  The multi-dimensional formula offers the benefits of a loose pigment but in a palette.  Mix and match the warm and cool tones to create high-impact looks that can be applied wet or dry – the creative opportunities are endless.

The recycling process of beauty products can be complicated. Thankfully, KVD Beauty has made it as simple and easy with just 1 step.  The innovative back-filling technique eliminates traditional metal pans so there’s no need to disassemble it first. Once pans are empty, simply place in the recycling bin with the rest of your plastics.  Available from feelunique and boots.


Fake it until you make it with Lottie London’s new Super Fake Mascara (£6.95), serving up flutter-worthy length for up to 12 hours.  In tests 90% of participants reported an immediate lengthening and thickening effect while 85% saw a lifted, wide-awake look immediately after application.  Vegan and cruelty-free.  Available now from and asos.


Professional MUA and melanin specialist, Joy Adenuga, is extending her award- winning, vegan beauty line with the Joy Adenuga Eye Brush Set (£50).  The set comes with a PU leather silver pouch, but the brushes can also be purchased separately.  Designed for every makeup enthusiast but inspired by busy artists. All By Joy Adenuga Eye Brushes are made with premium grade synthetic hair, with a glossy black wooden handle and are cruelty-free and vegan.  The set comprises: 006 – Liner/Brow (£10) double ended with a brush and spoolie, 007 – Smudger (£10) a slightly oval shaped brush, 008 – Blender (£11.50), 009 – Shadow placer S (£10) a petite brush and 010 – Shadow Placer (£10).  Available now from byjoyadenuga.


The new beauty hygiene range from Beauty Hygiene Plus includes everything you need to keep your makeup products and beauty tools as safe and germ and virus free as possible. The products are quick and easy to use with no fuss and eliminate 99.9% of bacteria and viruses within two minutes of application.  Makeup and makeup tools are a breeding ground for bacteria and fungus that could be harbouring ‘nasties’ from E-coli to ringworm along with viruses such as herpes and conjunctivitis caused from cross-contamination and unhygienic use and storage.  Award-winning MUA Lisa Armstrong is the brand’s ambassador for this new range.

The range consists of full and travel-sizes of four antibacterial and antiviral products:  Quick Dry Brush Cleaning Spray (£12) created to not only clean and sanitise brushes, but to also help to improve makeup application, as well as prolonging the life of natural and synthetic brushes.  It is strong enough to clean and sanitise even bigger and denser makeup brushes, where bacteria can populate.  Quick Dry Makeup Sanitising Mist (£12) developed specifically for makeup, including powder palettes.  Helps to maintain product integrity and extend the life of your makeup, whilst also improving makeup application.  Suitable for pallets, creams, gels, powders, lipsticks and pencils.  Delicate enough to clean and sanitise your make up without any damage to the makeup formulations.  Quick Dry Beauty Tools Sanitising Spray (£12) suitable for all hard makeup tools made from glass, metal, wood, plastic and rubber.  Deep Cleanse Sponge & Brush Wash (£12) created specially to condition makeup brushes and help improve makeup application.  Suitable for all types of brushes and sponges the wash dissolves and removes makeup, oils, pigments, grime and dead skin cells. Deep cleans and sanitises dense makeup brushes right up to the ferrule, where oils and bacteria lurk.

Beauty Hygiene Plus is committed to being eco-friendly. All bottles are made from 100% ocean bound recycled plastic, the travel bags are made from recyclable and biodegradable TPU plastic, and the makeup brushes are made from eco-friendly bamboo.  Available from beautyhygieneplus.


Newly launched is UK-based brand Amare Vita Skincare, created not just for beautiful, radiant skin but also to promote emotional well-being.  The all-natural range includes a capsule collection of multi-functional products developed with both science and botanicals, after years of scientific development and clinical testing.

The One (£55) a serum, moisturiser, primer and protector all in one.  Alongside SPF30 broad spectrum UV-defence and prebiotic protection, it shields skin from digital (blue light) and urban pollution; the primer element adds a smoothing, line-blurring effect under make-up; its moisturising action provides intense hydration to plump, soften and smooth, whilst its serum content is a treatment booster to combat environmental damage.  The formula includes bakuchiol, spilanthes acmella, aloe vera, raspeberry seed oil, vitamin E, jojoba oil, hemp seed oil, sea buckthorn oil, prickly pear oil hyaluronic oil and astragalus herb as well as a blend of essential oils: lavender, linden, rose geranium and grapefruitAll Eye Need (£40) a day and night eye cream and primer.  Treats dark circles, puffiness and under eye bags as well as fine lines and deeper wrinkles.  On application, a refreshing, cooling sensation heralds an immediate lifting, tightening effect. Over time the fragile skin around the eyes will appear brighter and smoother.  Formulated with prebiotics, probiotics and antioxidants such as green tea, pomegranate and caffeine, along with vitamin E, hyaluronic acid and co-enyzme Q10Oil I Dream of (£45) an intensive recovery treatment that tackles hyperpigmentation and helps unify skintone.  A cocktail of oils helps to helps rejuvenate, repair, nourish and add radiance.  It also features fragrant essential oils such as lavender, ylang-ylang, chamomile and rose geranium.

The brand is cruelty-free, vegan friendly and made with sustainable, organic ingredients and essential oils.  Packaging is recyclable and printed with vegetable-based inks.  All products available now from amarevitaskincare and abeautifullife.


New from Decléor is Decléor Cica Botanic Mask (£34) a targeted skin saviour that is proven to calm redness, hydrate the skin and provide calming relief on application.  Formulated with 99% naturally-derived ingredients including centella asiatica (aka cica or tiger grass) shea butter, almond oil and eucalyptus oil which help support the skin barrier, help with skin renewal and collagen production and reduce inflammation.  Suitable for all skin types, including sensitive.  It can be used as a mask or overnight for an intensive treatment.  In trials 87% said their skin felt soothed after applying for 10 minutes and 77% said their skin was regenerated after using for 4 weeks.  Available from decleor.


More summer releases from Danish brand Ecooking.  Tinted Day Cream (£29) designed to provide long-lasting hydration and an even tone, whilst giving skin a natural glow. The multi-tasking formulation includes natural hyaluronic acid to provide long lasting hydration and plump fine lines alongside vitamin E which protects against free radicals and adds moisture. Organic aloe vera cools and protects the skin.  Essence Lotion (£26) a lightweight lotion is designed to replenish, nourish and hydrate the skin. The formula combines natural hyaluronic acid, caffeine, and bifida ferment to smooth the skin, boost collagen production, and protect against UV-induced damage.  Summer Glow Lotion (£30) designed to give skin an instant, radiant glow all year-round. The body cream contains hyaluronic acid, niacinamide and aloe vera to protect, soothe and hydrate.

Ecooking is designed for everyone – regardless of gender or age.  Sustainability is key to the brand and no product comes in outer packaging and recyclable materials are used as much as possible.  Available now from ecookinglookfantasticmankind and feelunique.


Rubis Tweezers aren’t just for keeping your brows in line, they are also perfect for applying your false lashes.  Different shapes will help with different issues.  Rubis Straight Eyelash Tweezers (£65) Originally, these tweezers were often used in the watch industry. The design was then further developed for the purposes of using artificial eyelashes, becoming a lash technician and beauty lover favourite!  Rubis Volume Rush Eyelash Tweezers (£80) When you want that lifted lash effect but struggle with droopy lashes, the volume lash tweezer applicator works a dream. Eyes appear wider, adding instant glam.  Rubis Angled Eyelash Tweezers (£78) these precision tweezers create enough curve and distance between you and the lashes for accurate application of lashes with no need to twist and bend to awkwardly get the angle you need.  Rubis Pointed Eyelash Tweezers (£76) For applying lashes starting in the middle, opt for these pointed tweezers to get as close to the lash line for the most natural-looking effect.

Available from ninthavenue and onbuy


New from hair growth brand Hair Gain is their debut Hair Mask (£14.50) powered by peas, which have been a successful ingredient in their hair growth supplements.  The mask penetrates the hair cortex and nourishes the scalp, stimulating the specific signal molecules in the dermal papilla required to reactivate hair growth.  It also hydrates and moisturises the hair from within, leading to stronger and healthier-looking hair with increased vitality and shine.

Formulated with the brand’s signature ingredient AnaGain which is derived from organic pea shoots.  it stimulates molecules within the hair follicle to kickstart healthy hair growth resulting in hair that feels thicker, fuller and shinier from root to rip, reduced hair loss and a nurtured, revitalised scalp to promote ongoing healthy growth.  The formulation also includes panthenol, natural betaine and phytantriol.  100% vegan and is formulated without alcohol (ethanol), silicon, sulphates or parabens.   Suitable for all hair types, available from hairgainnow and cultbeauty.


After selling in excess of 5 million bottles in New Zealand, Australia, US and Canada, Monday Haircare launched in the UK this week.  The brand is launching four targeting lines, each with a shampoo and conditioner (from £4) which can be paired tougher or mixed and matched depending on your hair’s needs. The formulas all have a focus on natural ingredients, including panthenol, vitamin E, shea butter, coconut oil, hydrolyzed rice protein and ginger root extractSmooth: ideal for frizzy, curly and coily hair, Volume: ideal for fine and lifeless hair, Moisture: ideal for dry and coarse hair and Gentle: ideal for normal to delicate hair and scalps.

A sustainably minded brand, Monday is PETA-approved, and committed to lessening its carbon footprint and doing good when it comes to social responsibility.  Bottles are 100% recyclable, including the pump – a huge coup for a beauty brand.  Monday Haircare is the brainchild of New Zealand entrepreneur and beauty enthusiast Jaimee Lupton, who was inspired to create a range of luxury formulas at an affordable price point.  Available now from tesco and beautybay.


Stay on trend just in time for the summer with Fudge Professional Paintbox (£10.95 each) for the perfect pastel shades.  The 10 core shades in the range can be intermixed to create the exact colour for you or your client.  The semi-permanent conditioning colour range is free of ammonia and peroxide, leaving hair with increased shine and lustre.  The dual conditioning system cares and protects, with moisturising agents and keratin proteins to help repair hair from within.  Designed to last between 3-30 washes, depending on the condition of the hair.  Available from fudgeprofessional.


Rose & Caramel Nudity Clear Golden Tanning Aerosol (£19.99) combines all the benefits of a cream tan with the ease of a spray, the nourishing, kind-to-skin formula is suitable for all skin tones. Clear, no-mess application with highly reduced transfer onto bedding & clothes.  Suitable for face and body giving an even golden colour without clogging pores.  Use alone for a natural golden glow or over the top of any tanning mousse for extra dark effects and full coverage results.  Ideal to top up in between self-tan applications to boost fading tan.  Colour develops over 6-8 hours.  Available from roseandcaramel.


Industry News

War Paint for Men open the world-first men’s make-up brand store on London’s Carnaby Street today, 23rd July.  The UK brand is the world’s leading men’s makeup brand, producing tinted moisturisers, concealer, beard and brow gels and more, all tailored to the male market.  The store will sell a full range of the brand’s products, and offer men the chance to learn about make-up options and trial products.

Technological ‘Firsts’ will also be a feature of the store, and will help men discover the products best suited to them individually. One is ‘Ask Danny’, an interactive digital Q&A with Founder Danny Gray. Consumers can ask a screen, displaying Danny sitting in a chair, any question about War Paint or men’s make-up. High-tech programming and pre-recorded responses will allow Danny to answer any consumer question. Another technological feature will be ‘Designed by Me’, an innovative service that creates bespoke foundation or tinted moisturiser made precisely for your skin tone in-store.

Founder of War Paint for men Danny Gray said: “I’m so proud and excited to be opening the world’s first men’s makeup brand store in London. For me it was so important that this wasn’t just about opening a shop to sell products, it was about creating somewhere for people to have an experience. I wanted to create a relaxed, inviting place to help men feel comfortable to have a conversation and learn more about makeup, get a haircut or even talk about mental health. Everything we’re trying to do as a brand is about normalising men using products and tools to help them feel more confident and our store is here to do just that.”

Find the store at 29 Carnaby Street, London W1F 7DH.


Natural skincare brand, 7th Heaven have announced their latest campaign, Squeeze The Day.  The largest 360 campaign in the brand’s history, it celebrates the power of the brand’s extensive range of nourishing clay, sheet, peel-off and superfood masks in everyday life, launched with a brand-new, eye-catching creative of bold illustrations designed by creative agency Cult.

7th Heaven are encouraging maskers of all ages, skin types and personalities to ‘Squeeze The Day’ by discovering a mask to cater to their lifestyle and incorporate into their daily routine. With masks starting at £1.00, the brand’s affordable price point and accessibility is celebrated in this new campaign, verifying their world-wide appeal.

The creative represents the mood-boosting and invigorating feeling the face masks evoke and includes a series of self-shot video diaries featuring a community of empowering 7th Heaven ambassadors.


The Hair and Beauty Charity are still working to support those that need their help.  They had over £250,000 donated from professional beauty expert, Caroline Hirons and the Beauty Backed campaign. They have funds available for those people who do need their help; ask them if you need support.

They are a small charity and have to prioritise assistance to those who need it most urgently.  Priority will be given to households where only one adult (working within the industry) provides the only income to the household (e.g. if you live with your partner who will still receive an employed wage, priority will be given to single parent families whose only income is dependent on their hair/beauty industry wage).  Visit their website for more information and to make an application.



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By Sarah Dann

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