July 16th, 2021
Vegan and cruelty-free luxury beauty brand Hourglass Cosmetics have expanded its sustainability initiative with the launch of Curator Eyeshadow—a customizable eyeshadow collection that delivers pigment-rich dimension while utilising refillable packaging innovation. Curator marks a new milestone in Hourglass’ commitment to reinventing luxury cosmetics through cutting-edge technology and a conscientious approach to production.
Choose from 1-pan (£38), 3-pan (£96), or 5-pan (£156) luxe refillable palettes, customized with your choice of 40 highly pigmented shades across 4 finishes and used indefinitely to help reduce waste over time. In lieu of virgin plastic, the palettes are consciously crafted from tin and post-consumer recycled (PCR) plastic, resulting in a waste reduction of 1 plastic bottle per 1-pan palette, 2 ½ plastic bottles per 3-pan palette, and 5 plastic bottles per 5-pan palette. Additionally, each individual eyeshadow pan is made from recyclable aluminum.
To mark the launch Selfridges has unveiled an evocative, immersive pop-up experience that celebrates individual creativity through the power of choice. The Curator pop-up, features the brand’s first vegan Eye Bar, where you can curate your own palette with endless looks for every mood. You can collaborate with a makeup pro to design the ultimate artistry palette or draw inspiration from the bespoke #CuratedBy palettes (from £96) of influencers such as Georgia May Jagger and celebrity makeup artist James Molloy. The Eye Bar also allows guests to book a complimentary express service with an Hourglass makeup pro to bring their custom eye look to life. Visit the pop-up at Selfridges until 22nd July or purchase from hourglasscosmetics.
It’s time to say bye to boring lips with W7 Makeup‘s newest launch Just Tinted Lip Balm (£3.95). A collection of gorgeous, tinted lip balms that are formulated to leave a soft and delicate tint of colour to your lips whilst they hydrate and refresh. With 6 colours to choose from, the hassle of mixing lip balms up with your go-to lipstick is over. Available now from w7makeup.
Wake is a young skincare brand designed to solve the problems of a non-stop lifestyle. Their three essential products are a refreshing Eye Gel (£22.98) providing a hit of cooling cucumber, aloe vera and elderflower, a lightweight gel-cream Face Cream (£24.98) formulated with antioxidant vitamin E and hyaluronic acid and an Australian Pink Clay Face Mask (£27.98) that includes kaolin for a deep cleanse and shea butter for its anti-inflammatory and healing properties.
All products are sulphate, paraben and fragrance free and gender neutral or come with a natural scent. All come housed in glass jars to reduce plastic consumption and recycled cardboard packaging which is also recyclable. Available from wakeskincare.
US beauty brand Wonderskin is arriving in the UK early next month, launching their It’s A Miracle – 8 In 1 Hydra Gel (£30) a multi-tasking moisturiser for face, neck and hands and is suitable for all skin types. It enhances skin in eight key ways: hydrates; plumps; boosts radiance via vitamin C; creates a smoother and firmer appearance; calms; and primes for makeup. The ultra-lightweight formula absorbs in seconds and locks in moisture so your face, neck, and hands feel supple all day. Available from 4th August from wonderskin and amazon.
New from professional hair brand OSMO is X.POSED, a capsule salon range designed for all hair types. Unlike their usual colourful products, Xposed comprises six black and white products, exposing natural ingredients and innovative formulas. 100% vegan and cruelty-free, the range is formulated with 97% naturally derived ingredients. It contains colour care complex, is unisex and suitable for all hair types and comes in 50% PCR fully recyclable packaging.
The range is made of up Daily Shampoo and Daily Conditioner (both from £4.90 +vat) a gentle, yet effective with a refreshing citrus fragrance. Infused with extracts of basil, thyme, and mandarin, formulated to help stimulate and refresh the scalp, whilst promoting shine and vitality. Treatment Mask (from £4.80 +vat) a deeply conditioning 95% natural hair mask that restores essential hydration and enhances hair’s resilience to protect it against future damage. Formulated with extracts of basil, thyme and mandarin, this revitalising treatment leaves hair feeling silky, smooth, and healthy- looking.
Leave-In Treatment (£5.10 +vat) a highly nourishing 83% natural leave-in treatment formulated with extract of prickly pear, pomegranate seed, and neem oil to encourage repair and replenishes dry and damaged hair from the inside out. Anti-Humidity Spray (£5.10 +vat) a unique 84% natural anti-humidity spray that coats the hair with an invisible water-resistant shield to help fight the battle against frizz. Formulated with a blend of avocado oil, raspberry seed oil and aloe vera, this lightweight styling treatment helps strengthen and seal each hair strand, promoting elasticity and suppleness for smoother, healthier, and shinier results. Blow Dry Balm (£4.80 +vat) a lightweight 90% natural styling balm specially formulated with bergamot, mandarin, sandalwood and natural antioxidants to help strengthen and protect. Delivers body, volume, shine and hold for perfectly smooth blow dry results every time. Available from osmo and wholesalers nationwide.
Khali Min Clean Cream Leave-In Conditioner (£25) softens, hydrates and detangles, protecting the hair against dryness and breakage. It combines a powerhouse of ingredients including rosehip oil, aloe and murumuru butter to smooth hair without leaving a trace. It also harnesses the power of broccoli seed oil, which is cold-pressed to achieve an extra virgin, unrefined oil. It gives excellent oxidative stability and has non-greasy moisturising properties, making it ideal for hair care, leaving locks looking shiny. Available from khalimin and selfridges.
Global haircare brand ASP Luxury Haircare is pushing the boundaries of colour performance with the launch of the INFINITI Intelligent Colour System. The range is ASP’s most advanced colour range to date, and it is formulated with proprietary technology designed to achieve ultimate permanent colour performance. The range gives greater colour intensity, unbeatable coverage and unrivalled condition and shine, with longer-lasting results. The efficient colour deposit and lift action of GPS-TECnology™ allows the use of much lower volumes of developer – INFINITI will lift higher with 6% (20vol) than most colours using 9% (30vol). The formulations are sulphate free; contain low ammonia (from just 0.2%); are vegan friendly and contain more than 90% naturally derived ingredients, from sustainable and renewable sources. The brand promises 100% grey and white coverage and anti-fade technology with UV filters. The crème base formula also includes shea butter and argan oil to treat the hair whilst its being coloured, adding supreme shine for beautiful, healthier looking hair. Regional stockists can be located at asphair.com/trade-locator or buy direct via asphair.
Rose and Caramel’s Purity Excel 3 Minute Tan Removal Scrub (£19.99) has gone viral on TikTok recently. The world’s first self-tan remover exfoliating scrub not only removes old tan in just three minutes, but it also rejuvenates the skin and removes dead skin cells. The exclusive formula from Rose & Caramel is made with a unique blend of key self-tan removal ingredients, natural pearlite and rejuvenating salts. Enhanced with the signature mango and pomegranate scent, purity excel is the fastest method of tan removal available. Available from roseandcaramel.
Industry News
Sculpted by Aimee Connolly has partnered with Terracycle and Hometree to launch its new sustainability initiative ReSculpted, offering customers and the brand a new means of positively contributing to the environment. Through the ReSculpted programme, customers can easily recycle their empty Sculpted bottles, tubes and palettes. Return five empty Sculpted products via their paid-for returns service and receive 200 points on your rewards account, equal to £17 product credit on the website.
Alternatively, you can spend a portion of your reward points to plant a tree in collaboration with Hometree, an environmental charity engaged in conservation and afforestation to help strengthen the world’s biodiversity. As part of its sustainability efforts, Sculpted by Aimee have also repackaged its iconic Bronze Base tanning drops (£21) – now housed in a 50ml refillable and fully recyclable bottle
Commenting on ReSculpted, brand founder Aimee Connolly says: ‘This has been in the pipeline for a long time, and we’ve finally got to where we wanted in terms of taking small steps to becoming more sustainable as a brand. We’re constantly taking small steps towards sustainability within Sculpted, and we ask you to join us in our journey and take these steps together to do our piece for future generations.’
Skin Sapiens, the indie, natural and sustainable skincare brand, have a new, extended range of plant-powered goodness, and the whole range is launching into Holland & Barrett this month.
The new Skin Sapiens line-up includes an innovative range of serums; Glow, Balance, Hydrate and Mattify. Each blends the right active botanicals for personalised skin results, & uses as few as 4 ingredients, including vitamin C, hyaluronic acid, prebiotics & lilac extract.
Another new addition is the world’s first certified natural cleansing bar for the face & body. With activated charcoal and jojoba, the eco-friendly solution cleanses the face and body without the dryness caused by soap. All products are suitable for all genders and are dermatologically tested for sensitive skin. Available now from skinsapiens and from 19th July from hollandandbarrett.
The Hair and Beauty Charity are still working to support those that need their help. They had over £250,000 donated from professional beauty expert, Caroline Hirons and the Beauty Backed campaign. They have funds available for those people who do need their help; ask them if you need support.
They are a small charity and have to prioritise assistance to those who need it most urgently. Priority will be given to households where only one adult (working within the industry) provides the only income to the household (e.g. if you live with your partner who will still receive an employed wage, priority will be given to single parent families whose only income is dependent on their hair/beauty industry wage). Visit their website for more information and to make an application.
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