Pride 2021

June 7th, 2021

June 7th, 2021

Pride month 2021 is underway now, and shelves are seeing in influx of rainbow themed goodies, which we love.  With the current restrictions, in person events are under review, with some UK ones cancelled (Brighton Pride) or moved to later in the year (London Pride and Birmingham Pride).

A growing number of brands are also stepping up to show their support.  Social media posts are not enough when it comes to showing solidarity, and thankfully more brands are putting their money where their mouth is by launching campaigns for Pride and donating money to important LGBTQ+ causes.

Here, we round up our favourite charitable beauty products celebrating Pride and supporting the LGBTQ+ community this year.  Show the love and support these worthy charities while getting some fantastic products, after all what’s better than adding some much-needed joy into our beauty routines while supporting seriously worthy causes?


Depixym continuously offer their Pride Collection (£115) of eight of their fabulous cosmetic emulsions which they launched in 2019.  They donate 1/3 of the total amount paid to UK charities AKT and Mermaids (£38) that do amazing things for the communities.

To celebrate Pride month, they are using their platform to do exactly that.  Celebrating the community.  LGBTQIA+ is an experience unique to each individual so throughout June they will be sharing your images and words.  If you have something you would like to share in the spirit of Pride and would like the chance to be featured on their Instagram, email with PRIDE in the subject line, attaching the image you would like featured and the accompanying caption and text, along with your Instagram handle for tagging and any other credits required.


Morphe’s Live With Love collection (£20) consisting of a 25 pan palette (£20), brush collection (£25) and hand mirror (£12), is a masterclass in rainbow colour-ways. 100% of the net proceeds (a minimum of $200,000) from this collection will be donated to The Trevor Project, a US charity which provides crisis intervention to LGBTQ+ youth.


Another brand partnering with The Trevor Project, BECCA is introducing its final launch this month—it’s sadly going out of business in September. The limited-edition Hi Angel ($38) shade of the brand’s holy-grail highlighter was inspired by its best-selling Opal shade with an opalescent and reflective rainbow of pearls created to celebrate PRIDE. Additionally, BECCA is also donating $50,000 to the Trevor Project to help in suicide prevention.


Throughout Pride month, Nails Inc. will be donating 25% of profits from their pastel-hued Relationship Status: Proud collection (£22) to Stonewall, the UK charity campaigning for LGBTQ+ rights and equality.


Eylure has partnered with UK charity Just Like Us for their limited edition Line and Lash kits (£15.99), the charity works with LGBTQ+ ambassadors in school communities to champion equality and support the running of LGBTQ+ and ally groups.


In honour of Pride Month Sigma Beauty has collaborated with the It Gets Better Project to create the Be-You-Tiful Pride Brush Set ($49).  Three of its most-loved rainbow eye makeup brushes—E54 Medium Sweeper, E38 Diffused Crease and E31 Pencil to soften liner along the lash line—inside a matching bag.  To further It Gets Better Project’s mission to uplift, empower and connect LGBTQ+ youth around the globe, Sigma is donating 50 percent of the proceeds from this set.

For the second consecutive year, Herbivore is also partnering with The Trevor Project and has made a minimum pledge of donating $75,000 in 2021—$1 from every sale of two Prism products will go to the Project, which is the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young adults. It will also support The Trevor Project’s free, confidential, and 24/7 crisis services, as well as its work with policymakers to support legislation to protect young LGBTQ people.

Prism Botanical AHA/BHA Exfoliating Glow Facial (£41) and Prism AHA + BHA Exfoliating Glow Serum (£38)


For the third year in a row, Sally Hansen has partnered with GLAAD for a new limited-edition collection of Insta-Dri polish, which is currently the top quick-dry nail color in the U.S. and features a built-in topcoat and base coat to make at-home manis easier than ever. To further GLAAD’s mission, Sally Hansen has made a monetary donation, helping to accelerate LGBTQ+ acceptance and create a world where everyone is able to express themselves freely.

The Sally Hansen x GLAAD Insta-Dri Rainbow Pride Gift Set ($25) features six shades—ASAP Apple, Love Wins, Yellow Lady!, Yaaasss Green, Along For The Pride, Va-Va Violet—and is so cute, it doesn’t even need to be wrapped.  Shades available individually in the UK from superdrug.


Tangle Teezer have announced they will be donating £10,000 to the Albert Kennedy Trust (akt), a UK-based voluntary organisation which works with LGBTQ+ individuals struggling with homelessness or living in hostile environments.  Pride Power Compact styler (£14)


Lottie London’s dual-ended liner has had a love glow-up for Pride.  Featuring a heart on one end and a felt liner on the other, the brand will be donating 50% of profits from each one of the Stamp Liner Love Edition sold to The Kaleidoscope Trust, who work around the globe to protect the human rights of LGBTQ+ individuals.  Available 14 June


Starface’s Rainbow Hydro-Stars edition (£8.99) of their every popular pimple patches are now available permanently.  All net proceeds of UK sales support Black Thrive and US sales are donated to the Black Led Movement Fund and the Hetrick-Martin Institute for LGBTQ+ Youth.


Since 1994 MAC have so far donated over $500 million to over 1,800 organisations through the sales of their Viva Glam range, fighting for equal rights, supporting LGBTQ+ communities and those living with HIV/AIDS.  Buy the Viva Glam Lipstick Trio (£52.50) comprising Viva Glam I intense brownish blue-red, Viva Glam II creamy subdued pinkish-beige mauve and Viva Glam III muted brownish-plum or the individual shades (£17.50).


NYX have long been supporters of the LGBTQIA+ community, and this year is no different. Their latest Underground Ballroom Makeup collection campaign is dedicated to the underground ballroom culture of the ‘80s and ‘90s that became a safe place for people to display their artistry and express themselves, with the brand continuing to be a proud ally of the Los Angeles LGBT Center.   The range includes the Born to Glow Icy Highlighter Duo ($12), and the Epic Wear Liner Sticks (£9), a range of powerfully pigmented eyeliner pencils that deliver waterproof, smudge-proof, and fade-proof colour.


No.1 Illume have announced that they have launched 500 limited edition Pride 2021 inspired silk exfoliating gloves, with 50p of every sale, donated to the LGBT Foundation, a national charity delivering advice, support and information services to lesbian, gay, bisexual and trans communities. Love The Skin You’re In Limited Edition (£15.99)

RIKI LOVES RIKI x Pride 2021 Collection: Skinny ($205) and Cutie ($60)

Created in collaboration with GLAAD and designed with the LGBTQ+ community in mind, these two limited-edition, lavender versions of the influencer-favorite LED RIKI mirrors both come with rainbow stickers to decorate and customize. “Growing up in a communist country and having the chance to now live in a free country has made me understand how important it is to be the person you truly are,” says Wanchen Kaiser, cofounder and CMO of RIKI LOVES RIKI and Glamcor, who has also made a large financial donation to GLAAD. “Supporting the LGBTQ+ community is a way for me to express my love, respect and support for people who are brave enough to embrace their true selves.”  Available 15th June.



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By Sarah Dann

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