Get Lippy! The Eve Appeal 2021

May 5th, 2021

May 5th, 2021

Gynaecological cancer charity, The Eve Appeal, and CEW, the most influential organisation within the British Beauty Industry and retail partner Tesco are uniting all through this month to support the fourth Get Lippy campaign.  The campaign helps to help raise awareness of the five gynaecological cancers –  womb, ovarian, cervical, vulval and vaginal – and break the taboos by encouraging people to talk about gynaecological heath.

This national consumer-facing campaign encourages a range of beauty brands to donate 10% from participating products sold in May to support the Get Lippy initiative.  The donations will focus on helping fund life-saving research into the prevention and earlier diagnosis of the five gynae cancers, awareness-raising of their symptoms.  They will also fund the invaluable nurse-led service Ask Eve –  a specialist service providing information and guidance to all who are concerned about the signs, symptoms and risk factors associated with gynae cancers.


On a usual non-pandemic day, 58 women are diagnosed with one of the gynaecological cancers.  Due to the global pandemic, many of these women will suffer the consequences of late diagnosis because they delay seeking medical advice on their symptoms, and many families are concerned about changes to treatment plans for loved ones affected by a gynae cancer diagnosis. Ask Eve provides a vital service in supporting women in need

Each year, CEW supports Get Lippy, and together we are working towards a future where fewer women develop, and more women survive these cancers. We want to encourage all our health, beauty, and lifestyle members and friends to show their support and get involved in this campaign. Let’s Get Lippy together.

Caroline Neville MBE, President of CEW and Patron of Get Lippy


Throughout May, a series of activations and virtual events will inspire women and men across the UK to speak openly about gynaecological health, and help raise the much-needed funds for ongoing research and support.


You can support the campaign in a number of ways:

  • Buy a participating product online or in-store from one of the partner brands at Tesco or direct who are donating 10% during May – read on for our top picks
  • Taking part in Get Lippy Day on the 21st May by sending a virtual kiss to three people you miss, donating £5 by texting LIPPY to 70490, and nominating your friends to do the same
  • Taking part in the virtual Get Lippy Run on 16th May by walking, jogging or running your choice of distance!
  • Have Eve run an online workplace wellbeing session – the Ask Eve signs and symptoms overview talk for your staff during May



Our top picks of the products supporting the appeal this year are:

Balmkind – Alpine Rose and Lysine Lip Balm (£13) and Alpine Rose and Lysine Lip Balm SPF20 (£13).  Balmkind’s nourishing balms boast conditioning plant and fruit extracts and waxes, in a blend rich in antioxidants, and essential amino acid, to help keep your lips looking super-soft and protected from the dehydrating effects of the elements


CarmexOriginal Lip Balm Pot, Original Tube, Cherry Lip Balm Tube, Classic Moisturising Lip Balm Stick, Strawberry Lip Balm Tube and Lip Balm in Peach & Mango all £3.00 from Tesco.  First introduced in the US in 1937, this is our hero product to save dry lips. Loved by celebs and make-up artists worldwide, it’s a beauty must-have. It soothes. It relieves. It moisturises.


BlistexIntensive Moisturiser (£2.50) and Intensive Cherry Moisturiser (£2.50) infused with a blend of rich moisturisers, the shea butter conditions, camphor soothes and allantoin protects your lips. Combined these result in deep moisturisation and intensely rehydrated lips. (available from Tesco)


iShimmerThe City Precut Lashes (£18) this full curl, pre-cut lash style frames the eye, adding the perfect style to your custom lash look and Curlash (£15) which not only curls your lashes, but with the removable comb, it also brushes them at the same time.

Centred Tender Love and Hair Supplement (£30) – A daily dose of targeted and effective nutrition specifically designed to promote the growth of healthy, shiny and strong hair. Includes organic Aloe Vera, Bamboo Extract (Silica), Zinc and Amino Acids to help maximise your hair growth potential.


Elemis – White Flowers Eye & Lip Makeup Remover (£25) a gentle yet powerful bi-phase formula that instantly removes every last trace of longwear eye and lip makeup.


Votary Tinted Lip Gloss – Raspberry and Squalane (£40) a vegan tinted lip gloss enriched with 12 natural plant oils, that gives a delicate raspberry blush to your lips.

It’s also not just makeup and beauty; over here at Warpaint we love a bit of statement jewellery and our faves Tatty Devine are donating £2.50 for each one of their newly designed Get Lippy necklaces sold (£25).


Other brands involved in the campaign are Eliza Eliza with a range of accessories including bags, totes and scrunchies, GVG Accessories makeup bag,  Prai Beauty lip line filler, So Fragrance scents in lip-shaped bottles, and YesYesYes vaginal moisturiser.


To contact Ask Eve, call on 0808 802 0019 – which is free to call from landlines and mobile phones within the UK and does not appear on itemised bills – or get in touch via email


Follow The Eve Appeal on Instagram, facebook, youtube and twitter.

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By Sarah Dann

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