Hot off the Press

April 16th, 2021

April 16th, 2021

After ICONIC London’s sell-out Sheer Blush last year, comes their newest beauty must-have:  Sheer Bronze (£18).  Their first ever liquid bronzer, this easy to blend gel-like formula melts effortlessly into the skin, leaving radiant and luminous results .  With a natural-looking, subtle finish that can be built up to increase the colour intensity; this ultra-versatile liquid bronzer can either be worn super sheer for a subtle warmth, used to contour the cheeks or layered to give you that post-holiday glow. An instant pick-me-up for the face, the non-greasy vegan formula creates a seamless, soft focus finish and is perfect for adding depth and definition to all skin tones. Infused with horehound extract known for its anti-pollution benefits and available in six shades from fair to very deep skin tones.  Available now from iconiclondoninc.


W7 Makeup have launched their new range of makeup – ‘Oh So Sensitive’.  Each product within the range has been made with a hypoallergenic formula which means these are perfect for anyone who suffers with sensitive eyes or skin. The products are also perfect for those who are dreading hay fever season!  The range includes: Oh So Sensitive Liquid Eyeliner (£3.95), Oh So Sensitive Foundation (£5.95), Oh So Sensitive Concealer (£4.95) and Oh So Sensitive Mascara (£3.95).  Available from w7makeup.


Nudestix Magnetic Lip Plush Paints (£24) are plush, multi-tasking, lip, cheek and eye colours.  Available in seven luxurious soft nudes that have a non-drying, long-wearing formula for an all-day rosy glow.  Available from lookfantastic and beautybay.


Indeed labs Green Nanoblur Colour Corrector (£19.99) is a skin perfector that immediately minimises imperfections whilst eliminating any redness.  Formulated with a green colour-neutralizing pigment that works to instantly reduce the appearance of redness.  Available from feelunique and boots.


Barry M‘s latest release is the Shade Game Lip Palette (£5.99), a compact, multi-finish palette containing 9 neutral sheer, satin and matte shades, perfectly wearable for all skin tones.  Every pigment-rich shade delivers long-wearing, fade-resistant finish and contains apricot oil for smooth kissable lips.  Available now from barrym and superdrug.


TikTok has us all reflecting on our 2016 versus 2021 makeup looks. From high definition to natural and luminous; embrace the trend taking us into a new decade by swapping a heavy full lash for an eye-opening side lash. Sculpted By Aimee’s Light Lift (£6) reusable lashes are easy to apply thanks to their lightweight band, giving your eyes an instant lift and natural definition that compliments all eye shapes and makeup looks; ‘your lashes but better’.   Available now from boots.


Brand leaders in professional beauty, Salon System, have announced the launch of its new collection, Ready to Rock. The eight new shades are a perfect collection of brights and pastels to create nails with attitude! These glossy colours are ideal for creating a stylish manicure or beautiful nail art (£11.95 +vat each).  Each Gellux gel shade is both chip and wear resistant leaving nails with a long lasting, ultra-glossy finish.  The polishes can be light-cured with either UV or LED.  The patented technologies within the formulation promotes excellent adhesion and wear properties, while still allowing for removal by soaking in acetone.  Suitable for use on a natural nail, nail extension system, Acrylics or Fibreglass, Gellux polishes last up to fifteen days and are UV and LED compatible.  Available from professional beauty wholesalers nationwide.


Easter may have been and gone, but you needn’t give up the chocolate. 7th Heaven  Chocolate Mud Mask, is perfect for a calorie-free chocolate lift.  Blended with cocoa seed butter and real Belgian couverture chocolate, among other wonderful ingredients, this face mask will leave your skin soft and deeply moisturised.  7th Heaven face masks are vegan, vegetarian, cruelty free and PETA certified.  Available from clairesaccessories.


Eradicate “chicken skin” with First Aid Beauty’s award winning KP Bump Eraser Body Scrub with 10% AHA (£26).  This fast-acting all-in-one peel and micro-dermabrasion treatment will transform rough and bumpy skin to smooth and radiant after just a few uses! Available from feelunique and asos.


Algenist Triple Algae Eye Renewal Balm (£48).  Clinically-shown to reduce the appearance of dark under eye circles in just 10 days, this eye balm is formulated with Enhanced Algae Technology and Multi-Peptide Complex to reduce the appearance of  bags, puffiness, discoloration and fine lines.  Available from spacenk.


Whind is a new skincare brand that has launched this month the founders believe in making Beauty highly effective through joy.   They formulate with “Warm Science™” – a combination of high performance actives and sensorial ingredients from sun-kissed climes.  They make their formulas, packaging and processes as planet-friendly, low-impact and cruelty-free as possible.  Their debut products are Sahara Silk Vanishing Cream Exfoliator (£55) and Marrakech Light Illuminating Magic Oil (£69) are available now from whind.


Perfect your glam whilst on-the-go with the Stylpro Glow & Go Led Travel Mirror (£29.99). Unlike traditional vanity mirrors this product has dimmable LED lights and intensifies your focus up to 10 x with a removable magnetic magnifying mirror to keep your reflection spotless throughout the day.  Perfect for precision make up and for those that can’t see without glasses (and obviously cannot apply makeup when wearing them) the Glow & Go Mirror is the solution.  Even better the mirror is slim and lightweight making it travel friendly and has a battery life of up to two hours on brightest setting.  Invented with love by BBC Apprentice winner Tom Pellereau.  Available exclusively at asos.


Industry News

NARS Cosmetics have announced the launch of their virtual global flagship store.  A hybrid of an instore and an online shopping experience, the NARS virtual store is a centralised location for best-in-class consumer engagement, that will make buying cosmetics easier than ever.

Shoppers can purchase directly from the virtual flagship, book one-on-one artistry sessions, utilize virtual try-on technology, view artistry tutorials, and get shade matched using Matchmaker, an AR and AI-powered foundation shade finder. Beyond product discovery, shoppers can visit a dedicated area in the store to acquaint themselves with Founder and Creative Director François Nars’ unique vision of beauty and iconic career by virtually flipping through his self-titled photobiography.

The NARS virtual store has already launched in the US and launches in the UK on 28th April 2021 at highlighting one of the brand’s most iconic products, Pure Radiant Tinted Moisturizer, now available in 16 shades for all skin types and tones.  The virtual store windows and visual merchandising will be updated to celebrate new launches and NARS anticipates launching new and exclusive features throughout the year.


Now lockdown is easing charities like Haircuts4Homeless are back up and running, helping those in need.  They started again this week at Whitechapel Mission, London and have 15 other projects reopening across the UK over the next two weeks.

It may be “just a haircut”, but it’s the kindness shown that makes a homeless person know that people really care.  Watch their film with BEAUTY PAPERS

During lockdown Haircuts4Homeless started their podcast:  Hear Me, See Me which is led by founder Stewart Roberts who has spent the last six years building up the charity from a single session in Essex to 65 projects across the UK and Ireland, with over 600 volunteers and over 40,000 haircuts given so far.  In that time, he has met so many wonderful people with amazing stories that deserve to be told – hence the brilliant podcast. From the homeless people to the volunteers, the people who work in the homeless centres and their ambassador and Game of Thrones Star Lena Headey and many more are interviewed on the podcast, giving them a voice and helping them from feeling invisible.

A haircut can have a great effect on someone, giving them a real boost. It’s often way down on a homeless person’s priorities with what lack of money so the service proves to be very popular.  One of people’s basic rights is to feel good about themselves, and this service can give this to people and bring a smile back to their lips.

Donate to Haircuts4Homeless here.


Cult Aussie tanning brand, Bali Body, is officially available from iconic beauty retailer, Boots.  Using only skin-loving, vegan and cruelty-free ingredients, five-star rated Bali Body was created to naturally nourish the skin whilst creating a rich, natural looking tan so you can enjoy a slice of sunshine all year round.

The Boots line-up includes a selection of the brand’s best-selling heroes: Bali Body Face Tan Water (£25.95) a true hero product for the vegan Aussie tanning brand, boasting impressive reviews online and a unique skincare meets self-tan formula. Thanks to its natural looking results and cult status, this skin-loving tan sells one bottle every three minutes.

Clear Self-Tanning Water (£24.95). Redefining the meaning of a natural glow, this transparent, water-to-foam formula contains no dye, no parabens and is water based. Formulated with 100% natural DHA and environmentally (and skin!) friendly ingredients, this spotless tan is suitable for even the most sensitive skin.  Infused with antioxidant-rich pomegranate, chamomile, green coffee bean and coconut oil, it soothes and hydrates the skin throughout tanning, for a mess-free application with zero transfer onto clothes or bedsheets.


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By Sarah Dann

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