Hot off the Press

April 9th, 2021

April 9th, 2021

Jordane Cosmetics Total Tattoo Cover (from £39.50) is a specially formulated cover-up which completely masks tattoos.  The light and highly pigmented formula is quick drying, smudgeproof, waterproof and transfer-resistant.  Available in 5 different pallets including a range of flesh tones, primary colours and finishing touches.  As well as covering tattoos it can also be used to hide dark circles, blemishes and any other skin marks.  Available from themakeuparmoury.


Kryolan have announced the launch of four brand-new and innovative mascaras under the #EyeAmYours banner, suitable for every kind of lashes and every desired lash effect.  They have developed two formulas and two different brushes and customers can choose which combination they want.   There are Defining and Volume mascaras (£12.30 each) with a choice of silicone or fibre wands.  While the finely pointed silicone brush helps define and separate your lashes, the cone-shaped, tapered tip fibre brush absorbs more product and helps to get a thicker lash look.  Both the mascaras contain a high-end triple black formula that stays soft and flexible, is quick-drying, and easily removable without smudging. The volume mascara also contains thickening ingredients for fuller lashes.  Available from kryolan.


Mishel Makeup’s new Liquid Concealer (£19.50) has been formulated to be long lasting and water resistant.  It also does not transfer to clothes.  It has a good coverage which helps disguise dark shadows, blemishes and redness.  As it is non-drying the skin retains its luminosity.  The brand was founded by This Morning and EastEnders MUAs Michelle Abels and Shelley Greenham.  Available from mishelmakeup.


Barry M Gelly Hi Shine Nail Paint in Lemon Sorbet (£3.99) is perfect for creating a high shine, glossy mani.  The long lasting, plumping formula offers a gel-like finish without the need for a lamp.  Available now from barrym, boots and superdrug.


W7 Makeup have launched the perfect products to look after your skin this summer.  Good Morning Glow (£6.95) is a day cream containing hyaluronic acid for relieving dry and damaged skin and reducing the appearance of fine lines.  It also contains centella asiatica extract which is rich in amino acids, and calms irritation, builds collagen and improves circulation.  Good Night Glow (£6.95) night cream also contains hyaluronic acid as well as retinol to help boost the skin’s youthful balance and glow as it helps build collagen to improve elasticity.  Available from w7makeup.


New from all-natural, vegan beauty brand Smart Skin is Multi V Elixir (£35) a light, 100% natural, vegan and cruelty free vitamin enriched facial oil.  With wrinkle-reducing and skin tone levelling evening primrose oil, chia seed and vitamin E, skin will appear plumper and smoother. Whereas the luxurious feel of avocado, rosehip, jojoba, turmeric, tea plant and frankincense combine to replenish the skin’s moisture and restore a buoyant glow.  Available from mysmartskin.


Indeed Labs have launched In Ceramide Daily Moisture Cream (£25) an ultra-moisturising cream featuring three different types of ceramide to hydrate and nourish the skin. With a light texture, It applies beautifully under makeup or on its own, preventing dryness and reducing visible signs of aging for even the most sensitive skin types, giving intense, long-lasting hydration in just one hour.  Launching 15th April at feelunique, lookfantastic and allbeauty.


First Aid Beautyhave two products to help your skin achieve a gorgeous glow.  Facial Radiance Pads (£30 x 60 pads): a daily exfoliating treatment pad which contains just the right amount of Lactic and Glycolic Acids.  Ideal for textured, dull looking skin. With regular use these pads will smooth the skin and provide a perfect canvas for flawless makeup application. Gently and effectively exfoliating with the magic pads will tone and brighten all skin types, including even the most sensitive and those new to exfoliation.

Eye Duty Niacinamide Brightening Eye Cream (£28): instantly brightens and hydrates the eye area with micro pearls which add sheer luminosity and leaves skin looking revitalised. Whilst the perfect blend of niacinamide, sodium hyaluronate, caffeine and pumpkin seed extract work together to make long term benefits on the skin.  Over time dark circles will be visibly reduced and your entire eye area will appear smooth, plump and refreshed.  First Aid Beauty is available from asos, lookfantastic and feelunique.

New from The Inkey List is Vitamin C Brightening Hair Treatment (£9.99) a lightweight serum that works on the hair cuticle to reduce frizz, visibly brighten dull hair and increase gloss and shine.  It helps repair damaged hair, restoring its healthiness through lipid deposition, rebuilding the hair’s natural barrier and smoothing the cortex surface.  Betaine helps condition and soften while Lustreplex minimises frizz and optimises shine.  Available from cultbeauty.


With over 30 years of industry experience, Jerome Russell is at the forefront of developing new products for the consumer market.  The latest range, Jerome Russell Bstyled™ has been developed on the back of extensive research and development and contains 12 effective treatments costing just £6.99 each.  Including:  Volumising Spray this lightweight spray plumps up hair from the root, and creates a bouncy effect that gives volume and lift, whilst also protecting from heat damage and naturally adding shine, lift and lustre back into the hair.   Curl Jelly create bouncy, frizz-free curls, enriched with pomegranate and turmeric.  Wave and Salt Spray leaves hair tousled and textured with ocean vibes. Create definition with a matt finish and medium hold.  Enriched with pomegranate and turmeric and unique bond building technology, adding body to fine hair.  Matt Paste create an edgy, effortless look with this matt texture paste. Enriched with pomegranate and turmeric and unique bond building technology this workable paste has been created to add hold, volume and texture to hair.   100% vegan, gluten, and cruelty free.  The range also contains no parabens or sulfates, and the packaging uses 100% recyclable materials where possible.  Available from superdrug.


Eyelash Emporium’s award-winning luxe strip lashes are all completely cruelty-free and vegan.  Get That Angle (£8.95) lashes are subtle and glam – making for fluttery lashes which are especially suited for upturned or close-set eyes due to it being slightly winged on the outer edges.  Act Natural (£8.95) is most the most subtle lash in their range, but still beautifully fluffy with a curled finish. Suitable for any eye shape, however this will make a rounded eye really pop!  Each lash in their studio range are synthetic, 3D, luxury strip lashes which are reusable up to 20 wears when cared for correctly.  The full Eyelash Emporium Pro collection is available at Superdrug from £7.95.



Industry News

Batiste Dry Shampoo range has rebranded and will be landing on shelves this month.  With over 50 years as the UK’s Number One Dry Shampoo, the award-winning refresh and styling spray steps into 2021 with a premium, ‘shelfie’ worthy look boasting new designs that are bold and distinctively on-brand.  And the classic Batiste designs aren’t the only feature that has undergone an update: Batiste’s much-loved fragrances have been reformulated to better adhere to hair and alleviate tell-tale signs of unclean hair; maximising style and freshness on demand!


Also launching this month is L’EMOJI Box a beauty and makeup subscription box from False Nails Brand L’EMOJI Beauty.  With some fab brand partners on board, with colour cosmetics being a main feature in the box as well as offering subscribers new innovations across the instant space from skincare, teeth whitening, tanning, nails, lash, face masks, skincare and other in-salon/DIY results driven products. The idea is to give a consumer what they want whilst remaining cruelty-free and sustainable as a company offering 4-5 full sized units every month at an affordable monthly subscription price of £25.00 with a value of £100+.


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By Sarah Dann

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