January 29th, 2021
KVD Vegan Beauty combine the best of Mother Nature and high technology to create unbelievable, high-performance vegan makeup, without sacrificing rich pigments and long wear formulas. This Veganuary it has never been easier to switch up your makeup products and lead a more plant-based lifestyle. KVD Vegan beauty has the ultimate trio to perfectly prime and set your skin for all day long wear even under a face covering: Lock-It Hydrating Primer (£26) create a soft, smooth canvas that’s primed and ready for long-wear foundation. This fast-absorbing, water-based primer minimizes the look of pores as it hydrates skin. With a lightweight, milky consistency, it is specially formulated so long-wear, full-coverage foundations glide smoothly and evenly onto the face. Lock-It Setting Powder (£23) ground-breaking technology reduces the weight by 45% compared to the leading setting powder, so you get a better finish with no chalkiness, no flashback and no added texture. With Magnesium Fatty Acid Technology and plant-derived skin conditioners, it melts onto skin for a soft-touch finish that is perfect for all skin tones. Lock-It Makeup Setting Mist (£22) delivers a fine, luxurious, continuous spray that locks down your look for extreme long wear. With an earth-friendly spraying system, this refreshing, weightless micro-mist will leave your makeup looking vibrant and fresh, without feeling sticky. For extra staying power and hydration, apply Setting Mist before the Hydrating Primer. Available from boots.
Missguided Beauty drops in the UK this month from distributor Per-Scent. The new vegan friendly and cruelty free product line aims to provide premium quality without the premium price tag. The collection answers the call for inclusivity, launching with 148 skus (from £6-£12), including the Meet Your Match Demi-Matte Foundation available in 25 diverse shades, alongside essential brow products, mascara and long-lasting lip colour in matt and high shine finish. The collection also caters to must-have beauty trend seekers with the Frecks Appeal Freckle Pen, Multi-Use Dew Gloss and Hi-Lit Liquid Highlighter. Available now from superdrug online, and in stores nationwide from March.
W7 Cosmetics have recently launched a brand-new Translucent Setting Powder (£5.95), which is selling incredibly fast with fans of the brands, makeup artists and beauty influencers all raving about the incredible quality and likeness to the high-end products it’s inspired by! Available from w7makeup.
Add some colour to 2021 with Barry M’s Clickable Eyeshadow (£2.99). Simply click the single shadows together as you hand pick your favourite shades and build your very own palette. Go bold, add shimmer, or keep it neutral, as you choose from the 15 richly pigmented colours available. Available now at barrym and coming soon to superdrug and boots.
The Makeup Armoury’s Swivel Brush Holder (£17) is ideal for storing all your brushes. It opens from the side and glides to 180 degrees, for full and easy access to all of your brushes. Coming with a pack of pearls you can store your brushes upright, even if that’s one or two brushes or as many as you can fit. So no more crushed brushes. With the added benefit of it being waterproof, dust-proof and super easy clean/disinfect, what more could you ask for? Size: 10.5×22.5cm. Available from themakeuparmoury.
Pro Body Glow is a multipurpose skin saviour which took one year and over 50 formulations to get right! Co-created by celebrity makeup artist and beauty expert, Armand Beasley, it’s a 100% natural high shine nourishing body balm for men and women that’s also cruelty free. Armand was inspired by his client Goldie Hawn to help formulate something that can help make the skin not only look good but feel good, without using petrochemicals or synthetic ingredients. Even though it’s gathering lots of celebrity and MUA fans, right now, consumers are loving Pro Body Glow as it’s perfect to combat the drying effects of central heating. Throughout January there is an exclusive offer with Amazon and the charity Winston’s Wish – which supports children who have lost a parent or family member, so with every tin purchased £1 goes to the charity. Also instead of paying the RRP £29.99 it’s £21 (which INCLUDES P&P in the UK) but only if ordered through this link and essential that you pop in the code: WINSTONSWISH at the checkout: https://amzn.to/38RAhEN
Cult Aussie tanning brand, Bali Body have introduced the quickest way to achieve glowing, flawless skin… Bali Body 1 Hour Express (£28.95). This game changing, aerated formula achieves a dark, natural looking tan in just 60 minutes. With a lightweight and fast drying formula, this streak-free tan leaves the skin with a natural looking glow in no time. Enriched with nourishing oils and vitamin E for added hydration, this rapid aerated foam hydrates and soothes the skin, with colour guide technology to tailor your desired tan. Available at uk.balibodyco.
St. Moriz have launched a new tanning range featuring Colour Correcting Tanning Mousses (£9.99) designed to neutralise any unwanted tones in the skin in shades light to ultra-dark. The undertones include peach, olive, purple and honey so you can achieve the perfect tan, while avoiding orange tones for a natural finish. The colour correcting hues counteract opposite tones; peach brightens the skin, olive cancels redness, purple targets yellow tones and honey adds warmth to the skin. Formulated with hyaluronic acid and vitamin B5 to give a long-lasting tan and hydrated, silky smooth skin. Vegan and cruelty free. Available from boots now and in superdrug in March.
Tan Luxe Face Drops (£35) work in synergy with your existing skincare regime, transforming your favourite moisturiser, serum or oil into a custom self-tanner. The multi-award winning self-tanning concentrate has a revolutionary dropper system to give you the freedom to tailor your tan. Available from tan-luxe.
Vegan, cruelty free hair brand, MONAT have launched the Studio One The Moxi Magnifying Mousse (from £31) for effortless style without the crunchy, stiff feel. It provides a touchable soft hold and volume while conditioning the hair. Also perfect for naturally curly or permed hair to reduce frizz and define curls. The formula assists in achieving an all-over fuller look and feel for thin and flat hair. Adding volume to the hair, whilst providing both conditioning and hold, without any clumps or build-up, makes it ideal for fine to medium hair textures, but is suitable for all hair types. Safe for chemically and/or colour treated hair, it even protects against colour fading and helps preserve the natural pigmentation of the hair. Available from monatglobal.
OSMO, renowned and loved by hairdressers and barbers worldwide for its winning formulations and high performance of its products, have launched a new Limited Edition Intensive Deep Hair Repair Mask (£5.65/salon price £2.85 +vat). Developed to respond to the demands of today’s colour treated, heat styled, and otherwise processed hair, it provides much-needed TLC to hair and treats the effects of chemical processing, thermal styling and environmental stresses. Formulated with jojoba extract to infuse vitamins and moisture, increasing shine and vitality without weighing the hair down, patchouli oil to tame frizz and revitalises the scalp, whilst ylang ylang prevents excess sebum production. Hair will emerge feeling silky and smooth with manageability enhanced and elasticity restored. OSMO is completely cruelty-free and available from osmo.uk.
Philip Kingsley Elasticizer Therapies Egyptian Jasmine and Mandarin (from £22) is inspired by the holistic practice of Aromatherapy to harnesses the power of scent to balance the mind, body and soul. The uplifting fragrance aims to bring feelings of happiness and joy. It is the perfect wake-me-up beauty ritual to give your hair a super-charged boost of elasticity, moisture and strength to all hair textures leaving it bouncy, silky and shiny with 92% of people in independent user trials stating their hair felt deeply moisturised after just one use. Available from 1st February at philipkingsley.
Industry News
Some exciting skincare meets TikTok news from inclusive gen-z brand, Skin Proud. The brand brought us a viral TikTok dance earlier this year and are now back with some brand new app-based entertainment to get society loving the skin they’re in. Never been done by a brand before, Skin Proud are teaming up with some of TikTok’s hottest stars for an uninterrupted 24-hour content stream, bringing skincare lovers everywhere an entire day’s worth of confidence boosting content and skincare education.
With a diverse product range designed to suit all skin types, Skin Proud are committed to encouraging society to embrace the skin they’re in, accepting their ‘flaws’ and ‘imperfections’, as that’s what makes you, you. Today (29th January), across 24 hours, the Skin Proud team are streaming a host of fun and engaging sessions, designed to introduce the brand (including the recent call to ban photoshopping on skincare adverts and the first virtual bathroom, the Skin P(r)owder Room), as well as top tips on how to make the most out of the Skin Proud line up. Find @skinproud on TikTok.
Maiiro, the sustainable organic skincare brand founded just 14 months ago by 57-year-old former accountant Katy Rowe, has already started winning awards. Along with producing natural, skin-healing products, Katy has also launched her own anti-plastic packaging campaign – Pack of Lies. Inspired by the shorelines in her hometown of Guernsey, Katy formulated her own signature potent blend of 5 types of seaweed, chosen for their powerful ability to heal skin. Katy has launched just four products; Organic Seaweed Soap (£11.95) (loved during the pandemic for natural antiviral & antibacterial ingredients), Anti-Blemish Cream (£65), Anti-Ageing Cream (£85) and Organic Lip Salve (£21.95). Available from maiiro.
The No1 Illume Exfoliating Glove (£15.99) is another product launched by a former accountant. Louise Wilkins was tired of not finding a gentle exfoliant for her dry skin, so created her own product based on the results of Turkish Hammam baths. This 100% woven silk viscose glove will exfoliate, purify and energise skin. It can brighten dull dry skin, remove fake tan, prevent ingrowing hairs and improve the appearance of scars, stretchmarks and cellulite. Hand made in Turkey using traditional methods, it is packaged in the UK in recyclable letterbox boxes. Available from no1illume.
The Hair and Beauty Charity are still working to support those that need their help. They have had just over £250,000 donated recently from professional beauty expert, Caroline Hirons and the Beauty Backed campaign. They have funds available for those people who do need their help; ask them if you need support.
They are a small charity and have to prioritise assistance to those who need it most urgently. Priority will be given to households where only one adult (working within the industry) provides the only income to the household (e.g. if you live with your partner who will still receive an employed wage, priority will be given to single parent families whose only income is dependent on their hair/beauty industry wage). Visit their website for more information and to make an application.
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