THE ONLINE MAGAZINE FOR MUAS THE WORLD OVER

Hot off the Press

December 11th, 2020

December 11th, 2020

M·A·C new Powerglass Plumping Lipgloss (£19) is a high-shine lip gloss that instantly volumises with maximum hydration and long-term plumping power.  Available in 18 shades the gloss evenly coats lips, fills in lip lines and provides sheer colour with lasting, non-sticky shine.  The innovative formula features a proprietary tingling complex with ginger, capsicum and menthol crystals that increases stimulation and hydration to lips for rapid volume with a sweet, subtle sting and intense cooling effect.  Meanwhile, hyaluronic acid, avocado and coconut oils flood lips with moisture.  Available instore and online from maccosmetics and asos.

 

Dear Dahlia’s Eternal Shine Illuminating Palette (£51) is the perfect highlighter palette to take your look from day to night.  The creamy formula with a rich concentration of coated pearls and high-beam shimmers can be applied all over or in targeted areas to create a range of looks to suit any occasion. The ultrafine texture layers smoothly and evenly, leaving a lasting shine that catches light from every angle.  Available exclusively from lookfantastic.

 

W7 Makeup has some fantastic designer makeup dupes, perfect for recreating designer looks without breaking the bank.  Prime Magic Clear Face Primer (£5.50) The clear formula is a primer for normal skin which evens out imperfections and creates a long-lasting base.  Legend Foundation (£4.50) For the days where you’ll be facing the stress of work and the weather or for evenings where you’ll be dancing until the sun comes up. This foundation is formulated to sit comfortably on the skin whilst lasting for hours through thick or thin.  Hollywood Bronze & Glow Duo Compact (£4.50) The darker shade can be used for a light bronze over the face or can even be used as a subtle contour effect. Apply to cheekbones and jawline for best effect. Use the highlight shade to enhance features and make them pop whether that be cheekbones, chin, or eyes.

Romanced Eyeshadow Palette (£6.95) a 14-shade eye colour palette of neutrals; a combination of peachy, natural tones with splashes of pinks and golds.  The shades are blendable with a high level of pigmentation, providing the ability to create soft, natural looks.  Bare All Pressed Pigment Palette – Uncovered (£4.95) consists of 9 super soft and blendable shades in warmer nudes such as rose golds, soft terracottas and tasty chocolates.   Absolute Lashes Mascara (£4) boosts volume, length and adds extra curl to give brilliant, bold lashes.  Each spike separates and therefore emphasises each lash to give a dramatic curl with a long-lasting formula.  All available at w7makeup.

 

Rouge Bunny Rouge latest release is Dancing In The Dark Radiance Elixir (€53) a blend between skin care and make-up, this primer is rich in active ingredients with a highly moisturising and nourishing effect.  Loaded with actives the illuminating essence revitalises skin cells, boosts brightness and offers relief to discomfort related to dehydrated skin.  White peony, well known for its healing properties, purifies and regenerates even delicate skin types.  In combination with panthenol it offers an intense soothing effect.  An extract from sugar beet moisturises and ensures skin is protected from stress.  Hyaluronic Acid stimulates collagen production, supports the elasticity and increases skin’s ability to retain its natural water level.  A true serum-like, toning and protecting priming product that creates an even and refreshed canvas.  Free from silicones, oils and parabens.  Available from rougebunnyrouge.

 

With many of us having virtual Christmas parties this year, your eyes should be the one to show off.  The Eyelash Emporium Pro have a fantastic range of strip lashes which are perfect for making eyes pop!  Some of their hero lashes include After Party, Walk Of Fame, Dusk ‘til Dawn and Money Shot.  These faux mink lashes are reusable up to 20 times, meaning you don’t have to waste money on purchasing them every time you want to wear lashes.  Available from Superdrug for £8.95 (currently on sale at £6.71)

 

Launched in April, new gen-z skincare brand, Skin Proud, reinvented how we saw the beauty industry; teaching us to accept our perceived flaws and embrace our skin, whilst also currently calling on the ASA to stop photoshopping in skincare adverts.  They have launched new products into the range:  Jelly Bright Essence (£13.99) this delicate essence, designed to be used between cleansing and serums, is packed with antioxidant-rich magnolia extract and protective peony, whilst betaine delivers naturally derived amino acids into the skin for a super moisture boost.  This powerhouse combination works together to help lock in water, leaving skin softened and fresh.  Fruit Smoothie (£14.99) gentle enough for everyday use, this mild fruit enzyme exfoliator is formulated with a delicate mix of natural AHAs from lemons, blueberries and grapefruit. Helps to remove dead skin cells, revealing smooth and hydrated skin.  Enriched with moisturising magnolia and antioxidant-rich matcha extracts, this fruity tonic leaves the skin balanced and radiant.  Icicle (£14.99) for dull, dehydrated under eyes, this cooling eye serum stick leaves the skin refreshed and hydrating.  With an instantly-cooling formula, this new go-to contains cica extract and hyaluronic acid to plump and smooth the skin, whether used over makeup or on bare skin for a quick pick me up.  Available from asos.

 

Brand leaders in professional beauty, Salon System, have announced the launch of 5 new fashion inspired additions to their core collection.  The new shades Empowered, Rosy Posy, Sparkling Plum, Stony Blue and Timeless Taupe, will join the already extensive range.

The award-winning Gellux formula guarantees long-lasting colour, up to 15 days wear and an ultra-high shine, glossy finish. Gellux 30 second polishes are an innovative gel which can be light cured with either UV or LED.  Designed to apply like a polish but wear like a gel, the patented technologies within the Gellux formulation promotes excellent adhesion and wear properties, while still allowing for removal by soaking in acetone.  Suitable for use on a natural nail, nail extension system, Acrylics or Fibreglass, polishes last up to fifteen days and are UV and LED compatible.  Available from professional beauty wholesalers nationwide.

 

Sunday’s Basic B*tch £18.00 is a hydrating and plumping serum with 3% hydrochloric acid and 2% vitamin B5.  This product gives your skin the ultimate hydration and also helps if you have irritated skin.  Hyaluronic acid re-hydrates skin and leaves it plump, glowing and free from wrinkles.  Available from madebysunday

 

The curly girl favourite, sell-out brand Olew have introduced the Olew Fab Four Gift Set (£63.99) a new Christmas 2020 launch for hair that needs a bit of Christmas magic.  Includes an organic cotton toiletry bag, luxury satin headband in either red, black, navy or pink, 200ml Olew Cleansing Shampoo for a clean, hydrated hair and scalp, 200ml Olew Clarifying Conditioner for moisturised, hydrated and soft curls, 180ml Curl Cream for nourished and defined curls and a 30ml bottle of Olew Original for all your needs from treating dry, damaged hair, a scalp treatment to a quick curl refresh on the go.  Vegan and cruelty free.  Available from olew.

 

Skinsmiths, the skin clinic chain, have curated a must-have trio of skincare edits.  Each set contains festive essentials formulated to exfoliate, hydrate, and illuminate the skin. The Winter Warrior (£75) containing Overnight Glow, a Skinsmiths hero that exfoliates away skin cells to reveal smooth, glowing skin in the morning;  dual-sided Cotton Pads that are better than disposables and gentle on the environment too and the best-selling Hydration Booster  jam-packed with ingredients that draw moisture into the skin.  Priced at £75-£85 and available now from Skinsmiths clinics and online at skinsmiths.

 

Carmex have launched limited-edition Don’t Lose Me Pouches (£5.50) a perfect stocking filler.  The limited-edition Carmex pot has a special message on the front to remind all of us not to lose this one and the resealable pouch also comes with everyone’s favourite cherry tube.  Available from asos.

 

 

Industry News

 

111SKIN – founded by Dr Yannis Alexandrides – are doing an exclusive master class on December 17th with celebrity makeup artist, Carolina Gonzalez.  The brand’s face and eye masks have a huge industry following with the professional community.  The masterclass is complimentary and ideal for both professional and student MUAs.  To sign up click here.

 

The Makeup Show have announced its second Virtual Show on January 29–31, 2021.  They have created a beauty experience with over 30 educational sessions with top brands and artists in an actual virtual show experience.  Aiming to connect with brands, celebrity makeup artists and industry experts as they show the latest trends, techniques and share their business expertise to help guide you to a successful career during this challenging time.  Also shop pro discounts are available.  Tickets are $39.  For more information click here.

 

Cosmetics label Benefit is among 20 new beauty brands now available at Very.co.uk, as the online retailer continues to expand in the category.  The launches also include L’Occitane, Pixi, Aromatherapy Associates, Philip Kingsley and Delilah.   The move follows the unveiling of 50 new beauty and fragrance labels, including ELEMIS, REN Clean Skincare and Cowshed, in January 2020. Very now has an online beauty range comprising over 200 brands covering cosmetics, fragrance, skin care, hair care and men’s products.

 

The Hair and Beauty Charity are still working to support those that need their help.  They have had just over £250,000 donated recently from professional beauty expert, Caroline Hirons and the Beauty Backed campaign and are also continuing to fundraise with the charity raffle (see here), Christmas cards, and Give-A-Gift campaign.  There are funds available for those people who do need their help; ask them if you need support.

They are a small charity and have to prioritise assistance to those who need it most urgently.  Priority will be given to households where only one adult (working within the industry) provides the only income to the household (e.g. if you live with your partner who will still receive an ‘employed wage’, priority will be given to single parent families whose only income is dependent on their hair/beauty industry wage).  Visit their website for more information and to make an application.

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By Sarah Dann

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