Hot off the Press

November 6th, 2020

November 6th, 2020

3ina’s latest launch is A Color Story – Beauty by numbers.  They have upgraded their Cream Eyeshadow (£14.95) to have a 24 hours long-wearing formula and the 18 colours are available in the brand’s new soft packaging.  Color Pen Eyeliner (£12.95) 8 shades of highly pigmented precision liners.  Color Mascara (£12.95) also available in 8 vivid colours.  The packaging is colour coded so you can find the exact shade in different product ranges so you can nail that monochromatic look.  The range is made in Europe, is vegan and cruelty free and available now from

RUBA Beauty, the cruelty-free, vegan, black-owned have launched a new Luxury Brush Set (£54.99).  Founded by Banke Olowu, RUBA Beauty believes that beauty comes in all forms, embracing the importance of making the most of your natural features.  Each brush in the kit is handmade using hypoallergenic synthetic fibres, and with a stunning rose gold finish, they make the perfect luxurious addition to any makeup collection.  The kit includes:  sculpting brush; liquid foundation brush; round top powder brush; angled eyebrow brush; eyeshadow brush; shader brush; flat top angled kabuki brush and small makeup sponge (latex free).  Available from rubabeauty.

W7 Cosmetics have launched a brand new Bronzing Balm (£5.95), is a dupe for the Chanel Soleil Tan.  The product is selling incredibly fast with fans of the brands, makeup artists and beauty influencers all raving about the incredible quality and likeness to the high-end product its inspired by!  The W7 Bronze Chic Bronzing Balm has been specially formulated to easily blend and melt into the skin.  Even with its super-strong staying power and pigmentation, this light-weight, matte formula sits delicately on the skin.  Ideal for contouring cheekbones and adding a sun-kissed finish to the skin. The soft and creamy formula can also be used as a base for makeup or applied on its own for a natural, all day, airbrushed glow.  Available from w7makeup.

NARS have launched Climax Extreme Mascara (£22) their most dramatic volume yet, in just one coat.  Loaded Pigment Complex and the XXXL ribbed-bristle brush creates instant, explosive volume with latex-like black pigment.  Available now, nationwide.

Diego dalla Palma have introduced an exclusive line of lash and brow tools, developed by makeup artists to help achieve professional-looking results with greater ease and confidence.  Eyebrow Scissors (£13) an essential tool for brow maintenance, the precise blades allow you to accurately shape and groom your brows, eliminating overgrown hairs and unwanted strays.   Eyebrow Tweezer (£12) These dual-ended tweezers are the perfect tool for grooming, tidying up and reshaping brows. Use the comb to tame and manipulate hair and use the slanted tweezer tips for grabbing stray hairs or completely reshaping your arches.  Eyelash Curler with Refills (£21) Crafted from high grade materials for professional quality performance, this tool helps you to create a fluttering, fanned-out effect. The curlers are ergonomically designed with an additional padded bar to ensure comfort. Included two refill pads.  All available from lookfantastic and diegodallapalma.


MUA brand Sculpted By Aimee, have launched a lash range (£6 each). All lashes are lightweight, reusable and come with glue.  The range includes Side Sweep a three-quarter length lash to open and brighten the eyes without the fussy inner corner.  Wispie Wing an elongated lash for the ultimate feline eye effect.  Perfect with a crisp winged liner.  Light Lift a soft side lash for the ultimate eye lift without the drama of a full false lash – great for glamming up your everyday look.  Perfect Pair a natural lash of the same length for total eye enhancement.  Full Flutter a dramatic, full-bodied lightweight lash for a total smoke out.  Available from sculptedbyaimee.


Crystal Clear Skincare have just launched the Quartz Powerball Miracle Eye Serum (£39.99) which aims to reduce the appearance of lines and wrinkles, eye bags, dark circles and puffiness.  Infused with natural quartz crystals, chosen for their high silica content which stimulates and strengthens the skin.  With a cooling “ice cube effect” the quartz roller ball stone gives tired eyes a wake-up call.  The cooling gel is packed with hyaluronic acid to huydrate and plump and phycojuvenine to oxygenate and help reduce the appearance of under-eye puffiness.  Available from crystalclear.


If Emily in Paris is making you crave all things Parisienne, then look no further than Embryolisse.  A favourite of editors, models, celebrities, MUAs and Dermatologists, the brand has been synonymous with high-quality French pharmacy skincare since the 19950’s.  Hydra-Cream Light (£18) a lightweight, ultra-nourishing gel moisturiser that sinks into the skin in seconds and provides hydration that lasts all day long.  It protects the skin’s natural barrier against external aggressors while hydrating and smoothing dull, tired skin.  Apricot oil helps to tone skin and reduce shine, and the oil-control formulation gives a long-lasting, matte finish.  Suitable for normal and combination skin types.   Available from asos, feelunique and beautybay.

Newest launch Embryolisse Hydra-Serum (£22.99) hydrates the complexion.  Enriched with hyaluronic acid, the ultra-nourishing formula draws hydration into the skin, strengthening the skin’s natural barriers to lock in moisture.   The lightweight lotion is easily absorbed transforming skin from dry and dull to dewy and radiant, refining the skin for a more even tone and texture.  Formulated with hyaluronic acid and white nymphaea for a refreshing feel and infused with white waterlily, to keep your skin hydrated and happy.  Suitable for sensitive skin types.  Free from parabens, phthalates, SLS, sulphates and oil.  Available from beautybay, asos and lookfantastic.


Salon System, brand leaders in professional beauty, have announced the launch of a new addition to its Naturalash range.  The new Naturalash Individual Texture Lash (£4.75 +vat) features a new unique hybrid lash effect formed in wispy style clusters, which can be added into lashes to create instant volume and texture for a fluffy and feathery effect.  Ideal for clients that want lash extensions without the commitment and always opt for an express salon treatment. The lashes are also vegan friendly.   The lash is available in short and medium lengths.  Available from professional beauty wholesalers nationwide


Lisa Shepherd, The Hair Boss, has launched an 8 product home colourant and colour maintenance range, to help bring the salon home.  Perfect for lockdown.  The range continues the Boss ethos, in bringing skincare to hair with products that correlate to skincare and makeup equivalents.  100% British, vegan and cruelty-free.  The Colour Correction range has been designed as a three-step regime: correct, illuminate and enhance with products tailored to suit all hair colours.  Hair Corrector Drops (£7.99) add the recommended number of drops to your shampoo or conditioner.  They can also be added to your hair mask for an intense toner or to styling products.  Available in blonde and brunette.  Blonde Brightener (£9.99) the detoxifying formula helps remove metal and mineral deposits, making blonde shades dramatically brighter without using bleach.  Will also remove chlorine deposits after swimming.  Clear Shine Gloss (£14.99) a semi-permanent treatment that revitalises all hair colours without changing the tone by smoothing the cuticle.  Enhancing Glosses (£14.99) these enhance hair in the same way foundation enhances skin.  Semi-permanent giving a long-lasting salon-quality shine with noticeably smoother cuticles.  They also deposit a corrective colour.  Available in four shades – white blonde, golden balayage, cool brunette and warm brunette.  All available from superdrug.


So…?  have two new launches.  Sorry Not Sorry Say No More Pout Scrub (£4) and So…? Sorry Not Sorry Kiss Off Pout Balm (£4).  For kissable soft lips, fragranced with a lip-smacking Red Berries scent, this scrub and balm duo is all you need. The exfoliating lip scrub is enriched with jojoba seed oil and the nourishing lip balm infused with sweet almond oil.  Available from sofragrance.


Industry News

Skin Proud, the gen-z brand, have announced their next creator collaboration.  From the brand that took ASOS by storm after its launch in April, Skin Proud went on to create a viral TikTok dance routine, encouraging self-confidence and self-expression, and now, the straight-talking skincare brand have announced another creative collaboration with Irish illustrator, Laura Callaghan.  Laura has created a limited edition, exclusive makeup bag design to celebrate the launch of Skin Proud’s new product line up.  The bold design shows a bright, Skin Proud branded bathroom with a diverse group of women getting ready together, with their “flaws”, including body hair and stretch marks, proudly on show.  This uplifting image is a vibrant display of the brand’s ethos and key messaging; that we must accept ourselves as we are and that our flaws are what make us, us.  With only 500 bags created, these exclusive editions will be gifted to press, influencers and celebrities, to celebrate the launch of the brand-new product releases coming in November.  Skin Proud is exclusive to asos.


M·A·C have just launched a state-of-the art virtual tool that finds your foundation shade match.  Adding to the existing Virtual Try On Tool – that allows consumers to try on 800+ products from home – the new Foundation Matching Tool allows customers to use their phone camera in real time, or take/upload a photo of themselves to instantly access their best match shade in Studio Fix Foundation, along with 5 others that would also work for your skin-tone, depending on how you prefer the finish.  With 67 shades of the best-selling Studio Fix Fluid Foundation to choose from, this new tool helps consumers meet their match in just a few simple steps!  Click here to try it.


The NHBF has welcomed the latest financial support package for businesses, including hair and beauty salons, and barbershops, announced by the government this week as England begins its second national lockdown.  However, the industry’s largest member organisation is continuing to lobby for this support to be extended to include a reduction in VAT to 5%, further business rates relief, an extension to eviction protection from landlords and student loan style repayment plans for bounce back loans.

Chief Executive Richard Lambert commented As we enter a second national lockdown in England our immediate concern is that local councils start distributing the grant funding they have been given by the government to support businesses affected by the lockdowns as soon as possible.

Hair and beauty businesses are hugely anxious about how they will meet their financial commitments if they can’t work.  Most are likely to have no safety buffer of surplus or savings to fall back on second time around. We are therefore continuing to push for further support to help businesses survive throughout this difficult period.

For the latest government business support information click here.


As parts of the country enter another national lockdown and close contact beauty services have to close, the Hair and Beauty Charity are still working to support those that need their help.  They have had just over £250,000 donated recently from professional beauty expert, Caroline Hirons and the Beauty Backed campaign.  They are also continuing to fundraise with the charity raffle (see here), Christmas cards, and Give-A-Gift campaign.  They have funds available for those people who do need their help; ask them if you need support.

They are a small charity and have to prioritise assistance to those who need it most urgently.  Priority will be given to households where only one adult (working within the industry) provides the only income to the household (e.g. if you live with your partner who will still receive an ‘employed wage’, priority will be given to single parent families whose only income is dependent on their hair/beauty industry wage).  Visit their website for more information and to make an application.



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By Sarah Dann

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