Hot off the Press

October 30th, 2020

October 30th, 2020


Mulac have launched the MILF (Makeup Instinct Lives Forever) Collection, inspired by their iconic MILF matte lipstick.  Reimagining the idea of nude, all the products have a variety of colours, textures and finishes to adapt to all skin types and ages.  The collection includes: The MILF palette (£34.40) a gorgeous 15 pan eyeshadow palette in a mix of nudes and neutrals to pops of bright with different textures.

The Lipsticks (£12.85 each):  MILF: limited edition, warm pink nude lipstick in a comfortable matte finish; Big Mama: matte, dark burnt red lipstick perfect for Autumn; Momster: rich creamy warm mauve pink with a luminous finish; Mi Mamacita: a beautiful burnt-orange shade, in a creamy finish; MILF Magic Potion (£12.82) an illuminating and moisturising serum that enhances the radiance of the skin whilst fighting premature aging and Sognami False Eyelashes (£10.24) lengthening and volumizing at the roots, for a sensual and bewitching look.  Available now from mulaccosmetics.


Sleek Make UP‘s Lip Volve Loud & Clear (£5.99) applicator has been called “genius” and “innovative.”  Followers are loving the fact that they don’t need to permanently mix their lip gloss and lipstick shades with this topper.  Just wipe clean and reapply your gloss.  Available from boots.


Up your curl game and be kinder to your lashes with the new KVD Vegan Beauty Epic Curl Vegan Lash Primer (£20),  giving you a legendary lift and curl powered by sustainable bamboo powder.  Featuring an hourglass shaped brush that hugs the eyelashes, this is designed to reach every lash, to separate and define for an all-day panoramic lift without the damage.  Using an innovative formula the primer not only enhances your lash lift but conditions the lashes with plant-based ingredients including sunflower seed, jojoba and olive oil.   Unlike lash curlers the Epic Curl Primer has a slate blue pigment that is easily covered by mascara and glides smoothly onto each lash,  coating them with subtle grey undertones.  Available from boots and debenhams.

LashBase Beauty  is a new endeavour for LashBase, the UK’s largest eyelash extension supplier stocking everything a lash technician could ever want or need.  LashBase Beauty is their consumer brand targeted at anyone and everyone.  Their latest launches include LashBase Beauty Strip Lashes (from £8.99) cruelty-free and vegan friendly, made from PBT Synthetic material making them super soft, flexible, and lightweight.  Available in 15 different styles, £8.99 each or £22.99 for a pack of 5 styles (glue included).   LashBase Beauty Eyeliner Lash Adhesive (£15.99) the perfect partner to our strip lashes. This 2 in 1 product applies like a liner but works like a glue.  With no magnets in sight, it’s super easy to use and will change the way you apply strip lashes forever, in clear, black and brown shades.  Completely cruelty-free and vegan friendly. This Eyeliner Lash Adhesive works with all strip lashes.  Available from lashbasebeauty.


Barry M have launched some two sets of limited edition Face Jewels (£4.99) that are perfect for Hallowe’en.  With a mystical theme they are After Dark and Spirit Whisperer.  Simply peel and stick to enhance your look.  Available now from barrym and exclusively at Superdrug stores nationwide.


Lily & Loaf are a leading online health and beauty retailer providing all-natural wellbeing and skincare solutions, and premium eco-friendly products.  They have a skin care range which includes:  Lily & Loaf Repair and Renew BioActive Oil (£28.95) a luxurious night oil with a powerful combination of seven organic oils enriched with vitamin E to repair and renew skin while sleeping. Formulated with frankincense for natural rejuvenation, geranium for its soothing anti-bacterial skin tightening benefits, lavender known for healing, relaxation and anti-inflammatory properties, calendula to improve skin regeneration, and Rosehip essential oils. Initially launched as a cellulite oil to reduce the appearance of stretch marks, the oil is a unique multi-functional and high-performance super oil to promote a youthful complexion.  Lily & Loaf Bedtime Revitalising Cream with Hyaluronic Acid (£28.95) Formulated to recharge, intensively hydrate, and revitalise skin overnight, the formula includes shea butter, coconut, and evening primrose oil. The cream helps reduce fine lines, while green tea extract soothes and calms the skin, resulting in a radiant morning glow, with a subtle geranium and bergamot fragrance.  Lily & Loaf Luminescent Face Polish (£19.95) a gentle exfoliator with volcanic rock and crushed walnut, this eliminates dead skin cells, decongests pores, helps reduce the signs of ageing, and boosts circulation whilst leaving the face feeling velvety soft and allowing key ingredients to effectively penetrate the skin.  Available from lilyandloafinternational.


OSMO have a new addition to their Colour Revive rangeSteel Grey (from £6.99), the instant update for grey.  Whether you’re ready to infuse your usual blonde with a silvery hue, or simply want to condition and gloss your natural grey tresses, this intense colour conditioning treatment has got you covered.  100% vegan friendly and with a super-fast 3-minute processing time, ammonia and peroxide free.  Formulated with avocado oil to nourish and restore and linseed oil to prevent colour fade colour will be intensified instantly, with vibrancy and shine restored.  Available from osmo and wholesalers nationwide.


Bold, vibrant and fashion forward, Fudge Professional has re-launched its award winning Paintbox Creative Conditioning Colour range (from £9.25).  Providing colourists with a limitless professional colour palette, the new and improved collection now features 10 core shades that can be intermixed to create the exact colours your clients’ desire – perfect for creating colour trends as well as recreating the hottest fashion and celebrity looks.  For example, recreate Ashley Benson’s new pumpkin hue using coral blush, pink riot and gold coast shades.  Designed to last between 3-30 washes depending on the condition of hair and the colour chosen, the semi-permanent formulations are free of both ammonia and peroxide.  Paintbox conditions the hair whilst colouring, with increased shine and lustre.  Its dual conditioning system cares and protects, with moisturising agents and keratin proteins to help repair hair from within.  Available from fudgeprofessional.


St. Moriz have revealed new packaging for their Ultra Finish instant tan (£9.99).  This vegan and cruelty-free formula is easy to apply for an instant glow while blurring imperfections. With chunky boots and bare legs trending this autumn/winter, feel confident with bronzed, flawless legs.  Simply wash off with soap after each use.  Available from boots.



Industry News

Global beauty company Avon has launched its Beauty In Colour Start Up – a new competition looking to find a budding beauty entrepreneur to develop and distribute their product exclusively with Avon UK.  The competition is open to women of colour across the UK who have a product idea, formula or beauty business they want to grow. The winner will receive a £20k grant and mentorship, alongside the opportunity to scale up the product exclusively with Avon UK.  Avon has partnered with journalist, business owner and diversity advocate, Ateh Jewel, make-up artist and ‘Eyebrow Queen’ Nilam Holmes and Millie Kendall MBE, founder of the British Beauty Council.

Avon is encouraging women of colour who want to take their next step into the beauty industry to apply for the competition – whether they have a product idea which responds to a consumer need, have already mixed a formula they want to launch more widely, or already have a beauty business they want to grow.  Entries are open until 23rd December with finalists and a winner selected in early 2021.  To find out more or submit your application for the Beauty in Colour Start Up visit


The British Beauty Council are running British Beauty Weekend on 29th-31st October, in conjunction with patron Covent Garden.  The event will explore careers and innovations in the beauty industry, offer insights from leading companies such as WGSN, British Growth Fund and Facebook, and you’ll be able to hear from a host of leading experts and get a taster of what’s to come in 2021.  The 3-day event will begin with a series of inspiring virtual panels followed by a day of activity on Instagram.  Sign up here to secure your place.



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By Sarah Dann

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