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Hot off the Press

September 18th, 2020

September 18th, 2020

Aldi is about to launch three new luxury Velvet Eyeshadow Palettes (£5.99 each) into its Lacura makeup range.  The Revival palette is all about pastel pinks; Desert Rain has soft tones and Moonshine features pops of celestial colour.  They are similar to the Anastasia Beverly Hills palettes; however they are limited edition.  Containing 14 shades in each, with a mirror and dual-ended brush included.  Available online at aldi from 20th September and in store from 27th September.

 

Barry M have added two new shades to their Tinted That’s Swell XXL (£4.99) range. Pink High Key and brown A Mood.  The plumping lip gloss gives lips volumised enhancement.  Stimulating the skin’s natural collagen lips are softer and more toned.  XXL has an extra tingly sensation.  Available from barrym, superdrug and prettylittlething.

 

W7 Cosmetics, have just launched the Show Off! Pressed Pigment Palette (£6.95) perfect for all your vibrant and full-glam needs!  The palette includes a dreamy range of 14 pressed pigments of bolds and brights made up of 4 x creamy matte shades, 7 x metallic shades, 2 x pressed glitter shades, 1 x metallic shade.  Available from w7cosmetics.

 

Based on the popularity of their iconic Lip Injection Extreme, Too Faced has created a new lip plumper Lip Injection Maximum Plump (£22) using their scientifically-proven advanced volumizing technology to create a product for true plumping junkies.  You’ll see and feel results instantly as the advanced formula dramatically hydrates, nourishes and visibly plumps lips intensely, immediately and over time.  Available from toofaced.

 

Ciate London had a hit during lockdown with the launch of their The Cheat Sheets nail stickers (£16 per set).  The brand have now introduced Volume II of their sheets, allowing the creation of easy, professional-looking nail art.  The four new designs include celestial designs, gold foil, hearts and playful randoms.  Available from ciatelondon.

 

Brand leaders in professional beauty, Salon System, have announced the launch of 6 new fashion inspired additions to the Gellux Mini collection (£7.25 +vat each).  The winning formula guarantees long-lasting colour, up to 15 days wear and an ultra- high shine, glossy finish.  The improved curved shaped brush hugs the cuticle for a perfect, even coverage.  The collection is ideal for students who are entering the beauty world and for the nail techs who are eager to try many different shades without the investment.  Suitable for use on natural nails, nail extension system, Acrylics or Fibreglass, Gellux polishes are UV and LED compatible.  Available from professional beauty wholesalers nationwide

 

Syrene the skincare brand dedicated to creating nutrient-rich skincare, have created The innovative Power Masque (£70.00 x pack of 8 sheets or individually £14 per sheet).  Filled with antioxidants and active marine ingredients to protect and hydrate the skin there is also a special sheet for the neck, which is often forgotten.  Ingredients include black fern that naturally lifts and reduces fine lines and marine collagen that stimulates skin regeneration leaving it glowing and vibrant.  The masque provides instant and long lasting results leaving the skin dewy and youthful.  Inspired by the book Gift from the Sea by Anne Morrow-Lindbergh, Syrene is designed to de-stress complexions and bring a sense of serenity into our lives, reminding us all to find a moment to relax, be mindful and look after our skin.  Available from harveynichols and syreneskincare.

 

SVR’s Microgommage Lift Renewing Peel (£24) gives a more even skin texture in 10 minutes.  This clarifying mask uses dual action technology to unblock and reduce the appearance of pores, refining and purifying the complexion.  The innovative formula is infused with 0.1% pure retinol which combats the signs of ageing, stimulating cell renewal, while naturally lifting and tightening the skin.  The scrubbing action of volcanic sand and quartz exfoliates the skin to buff away dead skin cells, revealing a smoother surface, while the oil-to-milk formula soothes and hydrates.  Rosa mosqueta oil helps accelerate cell-renewal.  Available from uk.labo-svr, lookfantastic and feelunique.

 

Soap & Glory’s Puffy Eye Attack Under-Eye Brightening Patches (£3.50) revitalise, brighten and moisturise tired puffy eyes, while you rest and relax – perfect if you’ve been binge watching Netflix all night.  Formulated with tripeptides to reduce the appearance of dark circles and under-eye puffiness; moisturising cucumber fruit juice extract and skin-brightening liquorice root extract.  Available exclusively from boots.

 

Industry News

Pinewood-based Iver Make-up Academy (IMA) are hosting a virtual open day on Saturday 26th September for prospective students.  Their virtual doors will open from 10:30am to 1pm for anyone with an interest in joining the exciting world of makeup, hair and special effects for film and TV

Throughout the event, candidates will meet the IMA team, watch live demonstrations, and participate in Q&A’s with IMA tutors.  They will also be given an insight into the courses available at the Academy.  These range from a two-day Taster Course to a 30-week Advanced Make-Up and Hair Artistry Course.  IMA is accredited by ScreenSkills with bursaries of up to £10,000 available to students. The full schedule for the Virtual Open Day is available via the Open Day website and you can register your attendance via Eventbrite.

 

Screen Skills bursaries are available for Advanced shorter courses running at the highly regarded Delamar Academy in 2021.  The bursary will cover some to all of the course fees, creating greater opportunity for artists developing their skills and therefore their career.  To apply, you must go directly through Screen Skills.  To be eligible for one of the Advanced courses you must have either had previous training in the subject area or demonstrate knowledge and technical skill to a certain standard.  Each candidate’s skill level will be assessed.  Check the academy’s website for course dates here or call/email them to confirm.

 

Must-have British beauty brand Iconic London launched into select Boots stores nationwide and at boots.com this week.  Renowned worldwide for on-trend make up at an affordable price, they are also a celebrity favourite, with Beyonce, Ariana Grande and the Kardashians seen wearing their products.  A selection of the range is available online at boots.com, customers can shop online and collect their purchases from their nearest store the next day.  Iconic London will be launching into select stores across the UK from the end of September.

 

Hollywood favourite brand Nurse Jamie will be soon available at H-Beauty.  H beauty is Harrods first standalone beauty concept and houses the best in beauty from around the globe.  It is set to open its first location in this month in Lakeside, Essex, to then be closely followed by a second location in Milton Keynes.  H beauty will combine Harrods famous experiential beauty retail environment with a diverse portfolio of premium and luxury brands, to bring something entirely new to the UK’s beauty retail industry.

H beauty will stock a curated selection of Nurse Jamie’s famous skincare, tools and supplements, including her iconic Uplift Tool, Beauty Bear Pillow and the brand-new Beauty Blade. The store will also be the first physical space in the UK to stock her new adaptogen supplements.  Jamie Sherril is famous for the Netflix show Skin Decisions, celebrity Red Carpet facials and her transformative at-home skincare tools and creams featuring scientifically proven cutting-edge ingredients.  Nurse Jamie also works with celebrities such as Emily Ratajkowski, Jessica Alba, Reese Witherspoon, Lea Michele, Ashley Tisdale and Jonathan Van Ness.

 

Cosmetify have revealed the most influential beauty brands, based on their following on Instagram, YouTube and TikTok.   Huda Beauty comes out on top, with a combined following of over 53 million.  Kylie Cosmetics is second with 26.7m and MAC third with 24m.  Other brands in the top ten include Anastasia Beverly Hills, NYX, Too Faced, Morphe, Fenty, Urban Decay and Tarte.

Huda have almost double the following of its closest competitor, and both these brands were created less than 10 years ago; and incredible achievement.  Additionally, half of the brands in the top ten are female-owned.

 

 

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By Sarah Dann

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