Hot off the Press

September 4th, 2020

September 4th, 2020

Images by Bohman Sjöstrand

We were excited to hear about the new beauty collaboration between Ben Gorham the founder and creative director of Swedish emotion-led fragrance pioneers Byredo and British MUA and creator of wearable art Isamaya Ffrench.  Two years in the making, the Byredo X Isamaya Ffrench range ignores gender and identity boundaries and embraces the idiosyncratic and iconoclastic world view cultivated by Byredo.  The range includes the multi-purpose Colour Stick (£26) in 16 shades which can be worn on the eyes, lips or cheeks, in line with the brand’s view that beauty is purely subjective.  Other products include Eyeliner (£31), Lip Balm (£35), Lipstick (£35) in 15 shades and Mascara (£35).  The fabulously packaged collaboration launches on 1st October [with a 5 shade Compact Eyeshadow Palette (£56) following in November] and will be available from byredo, Byredo Lexington Street and Selfridges.


MAC are brightening up our autumn with two new launches giving a weightless kiss of colour to eyes and lips.  Powder Kiss Liquid Lip Colour (£19.50) delivers ten hours of moisture with a blurred, high-impact matte look.  Its whipped, mousse-like texture softly and evenly kisses lips with just the right amount of comfortable colour.  The special blend of powders and emollient properties provides excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all day.  Featuring an hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect.  Available in 17 shades from nudes through pink, reds and berry shades to fluorescent pink.

Powder Kiss Soft Matte Eyeshadow (£17.50) uses Soft-Focus Filter Technology to delivers a beautifully diffused, blurring effect.  The highly blendable, luxurious formula smooths onto lids with unbelievable slip.  Its exclusive Cream Matrix formula allows for an ultra-creamy, exceptionally soft and gliding texture. This next-generation matte formula is available in 10 lip-toned colours translated for the eyes from neutrals, mauves and pinks through to rich violet and blood orange.  Available now from mac and MAC stores and counters nationwide.


W7 Cosmetics have launched a Happy Hemp Range; a collection of products infused with hemp oil and other kind-to-skin ingredients.  The range includes:  Primo Primer Nourishing Face Primer (£5.95) a hydrating base, ready to give makeup that all day staying power.  Smokin’ Brows Sativa Brow Gel (£4.95) shape and fix eyebrow hairs to stay in place all day. Fluffy brows will last with this Hemp Oil infused Gel.  Chilled Out! Plumping Lip Gloss (£4.95) in three shades, gives lips a pop of colour and a perfected, plumpy pout.  Lash High Mascara (£4.95) formulated not only to give super long and stand-out lashes, but to also hydrate and nourish each lash.  Hippy Lippy Sativa Lip Balm (£4.95) to soothe, hydrate and refresh lips.  Available now from w7cosmetics.


Jordane Cosmetics Total Tattoo Cover (£39.50) is a specially formulated cover-up which completely masks tattoos as well as dark circles, blemishes and any other skin marks that need to be covered.  Quick drying, the product is smudge, waterproof and transfer-resistant.  This light and highly pigmented formula will dry in seconds making it perfect to use on set.  Available in 5 different pallets with 10 shades in each, Including a range of fleshtones, primary colours and finishing touches, from themakeuparmoury.


Barry M Matte Nail Paint (£2.99) is a top coat that can be used over any nail paint to get an instant mattifying effect.  Vegan and cruelty-free.  Available from barrym and superdrug.


Philip Kingsley have launched a new product this week Elasti-Styler 5-in-1 Treatment (£34) a new pre-styling step to prime, condition, strengthen, tame and add shine for beautifully silky, healthy hair.  Conditioning the hair before styling can help to minimise damage, nourishing the cuticle to improve shine and manageability.  The lightweight formula improves manageability and lustre, and it also contains Elasticizer’s powerhouse ingredients to strengthen, condition and add elasticity and bounce for silky, healthy hair.  The formulation includes a blend of easily absorbed babassu and olive oils, nourishing vitamin E and phytolastin.  Available from philipkingsley.


Soap & Glory can help fight mascne with their Face Soap & Clarity (£8) gently foaming daily facial wash.  Non-drying and pore-clearing this will give super-clean, radiant and smooth skin.  Formulated with antioxidants yuzu and vitamin C. Available from bootsThe Soap & Glory Fab Pore Pore-Refining Sheet Mask (£4) is a refreshing skin-smoothing face mask packed with pore-refining and problem-solving ingredients for a fresh and healthy-looking complexion.  Formulated with lavender, chamomile flower, tea tree and mint leaf.  Available from boots.


Industry news

OSMO has launched a brand-new hair system for salon use.  Osmo Chromoplex™ enables the strengthening and restructure of hair bonds throughout the colouring or lightening process.  The three-step anti-damage system builds, seals and then sustains with Chromoplex Bond Builder (£11.80), Bond Sealer (£11.80) and aftercare Bond Sustainer (£8.40).  Providing optimal strengthening and anti-breakage benefits hair will be left stronger, smoother and healthier.  Available for professional use only from osmo.


Salon System, brand leaders in professional beauty, have launched a new waxing product Just Wax Expert: Advanced Hot Wax Cream (£12.85 +vat) suitable for in-salon and mobile usage. Developed, tried and tested by ‘Waxing Daddy’ Andy Rouillard, it is available in cream formula and a new 100% recyclable bag.  It has a soft, creamy texture which has a flexible, fast set and a fresh orange aroma.  For superior client comfort the formula uses a low working temperature that grasps the hairs not the skin and is ideal for larger areas: legs, arms, chest and back and for facial and intimate waxing too. It’s also perfect for sensitive skin, delicate areas and is vegan friendly.  Available from wholesalers nationwide.


The team behind the Free From Skincare Awards have announced the launch of the Free From Gift Awards, a standalone auxiliary award which will run from September to November.  Timed to coincide with the run-up to Christmas, the Awards seek boxes and sets of between two and six items, at least half of which must be skincare products meeting the same criteria of the Free From Skincare Awards.  Categories include Face Care, Bath & Body Care, Soap Bars, and Men’s Grooming, and there will be additional themed awards, such as for Vegan Gifts, ‘Sleep & Serenity’ and Luxury Gifts.

Although testers and judges will be looking for the usual attributes of efficacy, clear labelling, skin benefits, value for money and more, there will be an additional focus on the gifting aspect. Is the box or set a great gift to give? Or to receive? This is what we’ll be asking and looking for. said Awards’ director Alex Gazzola.

The Awards are open for entry until the 27th September, with the announcement of winners expected in early November.  To find out more, see



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By Sarah Dann

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