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Exclusive: R+Co launch Bleu Couture Range

July 23rd, 2020

July 23rd, 2020

R+Co, the cutting-edge product line using hairdresser driven formulas that embody experimentation, design, artistry, passion and curiosity, have launched a couture collectionR+Co Bleu – uniting five decades of hair history in a vibrant range of clean, sustainable prestige hair care.

Designed around the perspective, editorial eye and incomparable beauty authority of Garren, who has served as one of the world’s most culturally impactful hairstylists for five decades, R+Co Bleu is a carefully edited, results-driven line-up of 21 formulations bringing sophistication, unparalleled quality and ingredient innovation to hair care.

R+Co Bleu transforms the hair, providing editorial access at home,” says Garren, who has shaped the silhouettes of beauty icons including Linda Evangelista, Farrah Fawcett, Madonna, Victoria Beckham, Kendall Jenner and Karlie Kloss, and whose work is featured consistently in global fashion campaigns and publications including Vogue, W, Interview and Allure.

The iconic packaging boasts a juxtaposition of gloss and matte textures combined with a palette of rich, vibrant tones and artful design inspired by ’70s Yves Saint Laurent, where Garren was first introduced to the world of fashion meets fantasy, quality and excellence.

Each category of care—from shampoos, conditioners and masks to stylers—has its own distinct shape and colour-coded cap.  The range is divided into families according to benefit, reflected in four colour stories: blue for Essentials, orange-red for Colour, green for Repair & Moisture, and purple for Volume.

R+Co was based on the premise of a collective—bringing together hair and beauty’s top talent to create a super line based on a shared vision, says Dan Langer, President of R+Co.  The beautiful thing about a collective is that it creates opportunities for collaboration, and also moments to showcase a singular vision.  R+Co Bleu is a celebration of the career of Garren, one of the co-founders of R+Co, and is an unadulterated expression of the glamour and transformation that is synonymous with his work.

Garren, Thom and I started R+Co together as a way to debate about the perfect products and education—and learn from one another, says Howard McLaren, R+Co co-founder. We are all so excited to have Bleu join the world of R+Co.

I’ve had the pleasure of working alongside Garren for many, many years, says Thom Priano, R+Co co-founder.  Watching him work is still something that brings me wonder.  When he does hair, people stop and watch.  R+Co Bleu is a labour of love and his expression of beauty.

Each salon is unique, as is their clientele—from downtown to uptown, rock‘n’roll to tailored, trend- obsessed to timeless, salons want to offer lines that speak to all clients,” says Tev Finger, CEO of Luxury Brand Partners, who says the development of R+Co Bleu came from a request directly from the salon network.  The relationship of R+Co and R+Co Bleu is similar to Mercedes and Maybach, or Miu Miu and Prada: a shared DNA with a different philosophical approach.

Named for the calming blue waters and restorative tranquillity of destinations like Capri, Positano and the Caribbean islands, R+Co Bleu heals, rebuilds, nourishes and protects, addressing factors that compromise hair, from chemical processes to heat styling, enabling stylists and their clients to create looks infused with flexibility, movement and radiant shine.

All components of R+Co Bleu packaging are 100% recyclable.” says Todd Hildum, President of Sales at Luxury Brand Partners.  By being recycled and recyclable, we’re creating a continuous circle of sustainability.

Bottles and jars are made of 100% post-consumer recycled material, and tubes are constructed from recyclable bioresin sugarcane plastic, a first for the prestige hair care category.

Within each product carton is a seed-infused card that will grow wildflowers when planted, showcasing R+Co Bleu’s One Tree Planted partnership supporting global reforestation, says Elizabeth Langkraeher, General Manager of R+Co. We look forward to hosting stylist-led tree planting events around the country to build community and environmental awareness.

This conscious line is colour-safe, vegan, Leaping Bunny-certified, and gluten-, sulphate- and paraben- free.   They are formulated without mineral oil and petrolatum.

 

Available from 1st December 2020, from Rebel Beauty Brands, Luxury Brand Partners is proud to announce that R+Co Bleu, is available now for salons to pre-order .

 

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