Pride 2020

June 18th, 2020

June 18th, 2020

Because of the current restrictions due to Covid-19 in person Pride celebrations across the globe are cancelled this year, so it’s even more important to show support for the LGBTQ+ community.

Pride Inside will take place the week of Sunday 28th June – Sunday 5th July, with Global Pride landing on the 27th June in a digital format.

Here, we round up our favourite charitable beauty products celebrating Pride and supporting the LGBTQ+ community in 2020.  In true Pride style, rainbow is the colour scheme; we aren’t known for backing away from vivid brights!  Definitely more is more when it comes to eyeshadow.  Show the love and support these worthy charities while getting some fantastic products.


One of our favourite indy brands, Depixym have created the Pride Collection (£115). Their cosmetic emulsions won’t move once they are on, so perfect for creating the most amazing rainbow (or any other) designs.  The collection includes 8 colours, and gives a saving of £29, with free shipping.  Additionally 1/3 of each sale goes to two charities supporting the LGBTQ+ community, akt, an LGBTQ+ youth homelessness charity and Mermaids a charity providing 24/7 crisis support.   Available from depixym.


In a joint collaboration with Superdrug, Unilever have produced Pride editions of a selection of their iconic products, including Vaseline Aloe Love is Love Lip Therapy (£1.95).  Together, both brands are donating a total of £50,000 to Switchboard, which works to run a LGBT national helpline.


Face Halo’s Love Is Love pack (£20), features a limited-edition rainbow trim and outer packaging.  The pack contains three of Face Halo’s award-winning dual-sided and reusable makeup removing tools, with each pad replacing up to 500 traditional makeup wipes.  Face Halo will be donating 5% of all proceeds from its Love Is Love face cloths to The Trevor Project.  The world’s largest crisis intervention and suicide prevention organisation for LGBTQ+ young people, it provides chat lines and safe spaces for the community internationally.   Available from facehalo with free shipping to the UK and other countries.


Morphe have launched the Free To Be collection, a limited Pride collection designed to inspire people globally to shine their light and create a bolder and brighter future.  With 100% of the collection’s net profits (a minimum of $50,000) being donated to US based charity GLSEN – the collection will support and nurture the high-school experience of LGTBQ+ teens.  The collection features the 10G GLSEN UP Artistry Palette (£18) featuring some incredible, vivid and ultra-bright shimmer and glitter shadows, 6-piece A Better Whirled’ Brush Collection (£26/£51 value), holographic rainbow shine Shine On Lipgloss (£10) and a sweeter than sweet, limited edition Set To Inspire Continuous Setting Mist (£16).  All available at uk.morphe.


Since launching its first Viva Glam campaign in 1994, MAC has used its impact to raise over $500 million for the global fight against HIV/Aids, funding 9,713 grants to over 1,800 ground-breaking and innovative programs and organisations around the globe.  Now, to celebrate twenty five years of its life-saving work, MAC are expanding its efforts further into supporting marginalised populations, particularly young women and girls and the LGBTQ community, with the full price of its Viva Glam lipsticks, (£17.50) going to help initiatives which support them.  Available from mac.


Batiste Love is Love dry shampoo (£2.99) is exclusive to Superdrug in partnership with LGBT Foundation; a charity supporting the lesbian, gay, bisexual and trans communities.  Batiste pledges a donation of £30,000 from product sales to support the LGBT Foundation in the wide range of programmes they offer its community. The can design has removed all gender led how-to directions on the back of the pack.


To celebrate Pride 2020, NYX have launched three new Pride products to mark the occasion, including an Ultimate Shadow Palette, Vivid Bright’s Eyeliner and Shout Loud Lipstick. NYX have always stood tall for the LGBTQ+ community in saying ‘We believe in equality for all.’ So, their #ProudAlliesForAll campaign doesn’t just last the month of June but strives for more!  The campaign will run until Pride 2021 to help train and educate the public on how to be an LGBTQ+ ally.


For the past five years, Kiehl’s have teamed up with the MTV Staying Alive Foundation raising over £310,000 to support the LGBTQ+ community.  This year, Kiehl’s is partnering with Just Like Us, a charity that was founded to support young people in the LGBTQ+ Community to live awesome lives through educating kids on equality and inclusion while they’re still in school.  Kiehl’s has pledged to donate £20,000 through sales of the Limited Edition Ultra Facial Cream (£24.50). £10 of every pot sold will go directly to the charity.  Available on 1st July from kiehls.


With five sparkling shades of Enamoured (with Pride) Dazzling Gloss Lip Lacquer (£22) to choose from, Marc Jacobs Beauty have launched their Pride 2020 collection, packaged in special-edition rainbow packaging.   The brand are donating $10,000 to SAGE (a US charity dedicated to improving the lives of older adults within the LGBTQ+ community) and Le Refuge (working to preventing isolation and suicide of young LGBTQ+ members in France).   Available from harveynichols.


Bouclème is donating 10%  of the cost of every bottle of their iconic Curl Defining Gel (£15) to akt, who work with LGBTQ+ people aged 16-25 who are struggling from hostile or violent housing situations.  Available from boucleme (choose limited edition 300ml).


Glamcor are donating 40% of the proceeds of their limited edition Riki Skinny Pride 2020 Limited Edition (£163 mirror only or product bundle for £211) portable LED vanity and Bluetooth-enabled streaming mirror to The Trevor Project, an organisation that supports LGBTQ+ youth in crisis worldwide.  Available from intl.glamcor.


The Jecca Blac brand was founded by Jessica Blackler to offer a safe space for transgender women to explore and learn about make-up.  To celebrate Pride season, they have released 4 unapologetically bold Lasting Smooth Matte Lipstick (£14) shades to keep you looking fierce from parade to after party and dusk till dawn.  This long-lasting lipstick promises full coverage with a lightweight feel and the brand have also partnered with Switchboard to donate £1 of every lipstick sold; Switchboard provides an information and support service for the LGBTQ+ community.  Available from jeccablac.


Founded by make-up artist Gloria Noto, skincare brand Noto Botanics celebrates Pride all year long by donating 100% of profits of their Agender Oil (£32) online sales to LGBTQ+ causes.  The non-profit beauty oil can be used on face, body and hair and raises money for a rotation of charities, including Black Mama’s Matter, LA LGBT Youth Center and Planned Parenthood.  Available in the UK from freepeople.


Formula Z Cosmetics’ Mission Z Lipstick ($18) benefits The Trevor Project, the world’s largest suicide prevention and crisis intervention organisation for LGBTQ+ young people.  For every Mission Z lipcolour sold, Formula Z Cosmetics will donate 30% of the sales price to The Trevor Project’s life-saving work.  Mission Z dries to a Semi-Matte Finish and won’t dry out lips!  Available from formulazcosmetics.


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By Sarah Dann

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