Get Lippy with The Eve Appeal

May 7th, 2020

May 7th, 2020

Gynaecological cancer charity, The Eve Appeal, and CEW, the most influential organisation within the British Beauty Industry, will unite throughout May to support the third Get Lippy campaign.  Through a series of activations and virtual events, women and men across the UK will be encouraged to smash taboos by speaking openly about gynaecological health, and raise awareness of gynae cancers.

A range of beauty brands have signed up to donate 10% from selected lip-related products sold throughout May to support the Get Lippy initiative.  The donations will focus on helping to fund the invaluable nurse-led service Ask Eve; a specialist service providing information and guidance to all who are concerned about the signs, symptoms and risk factors associated with gynae cancers.

On a usual non-pandemic day, 58 women are diagnosed with one of the five gynaecological cancers; womb, ovarian, cervical, vulval and vaginal.  With the backdrop of the COVID-19 crisis, many of these women will suffer the consequences of late diagnosis because they delay seeking medical advice on their symptoms, and many families are concerned about changes to treatment plans for loved ones affected by a gynae cancer diagnosis.  Ask Eve is providing a vital service in supporting women in need.

You can help support the campaign in a number of ways:

  • Buy a participating product online or instore from Tesco or direct from the retailer’s own website – read on to see our top picks;
  • Take part in Get Lippy Day on 15th May – send a virtual kiss to three people you miss, donating £5 to the charity by texting LIPPY to 70490 and nominating your friends to do the same;
  • Join up (virtually!) with friends, family and colleagues to raise funds through Dress Up Fridays, every Friday through May.  Don’t forget the lippy!
  • Take part in the virtual Get Lippy Run on 17th May by joining the Eve Strava Group.  Walk, jog or run 5K while, of course, wearing lipstick!  Sign up here;
  • Have Eve run an online workplace wellbeing session – The Ask Eve signs and symptoms overview talk for your staff during May.


Our top picks of the products supporting this year’s campaign are:

Elemis are donating 10% of sales during May on three products purchased from their website – White Flowers Eye & Lip Makeup Remover (£25), Ultraconditioning Lip Balm (£21) and Pro-Collagen Definition Eye & Lip Contour Cream (£69)

Vaseline are donating 10% of sales of a number of products purchased from Tesco during May.  These include Get Lippy Vaseline Tin (£1.85), Lip Therapy Tin in Original, Aloe Vera and Rosy Lips (£1.50) and Lip Therapy Gold Dust Tin (£2.99) along with Vaseline Prime and Shine in three shades (£3.66)

Smashbox Always On Cream to Matte Lipstick in Bawse (£19) A rich, long-wearing, full coverage lipstick that glides on like a cream & sets fast to a velvety matte without drying out your lips.  Smashbox have given The Eve Appeal a flat donation.

Laura Mercier Rouge Essentiel Silky Crème Lipstick in 37 shades (£26).   Harvey Nichols will donate 10% of sales made instore and on their website during May.

Sports HAI will donate 30% of sales of three products sold through their website in May:  Active Lip Complex (£26.50), Skinwear Protect SPF 50 (£45) and Active Skinwear Replenish (£55)

It’s also not just makeup and beauty; over here at Warpaint Towers we love a bit of jewellery and you can get the iconic Lipstick Kiss Necklace (£21) from Tatty Devine and contribute towards the Eve Appeal at the same time; 10% of sales of this piece from their website in May will be donated.

Other brands involved in the campaign are eos, BalmKind, Juni, O’Keeffe’s, Carmex, Prai Beauty, Limitato x Sara Pope, TOTM, Blistex and Nuxe.

To contact Ask Eve, call on 0808 802 0019 – which is free to call from landlines and mobile phones within the UK and does not appear on itemised bills – or get in touch via email





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By Sarah Dann

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