Classic Blue – Pantone Colour of 2020

February 26th, 2020

February 26th, 2020

As each new year begins, at Warpaint Towers we look forward to the announcement of the Pantone Colour of the Year – and this time is no different.  While we’ve loved the last two predictions, Living Coral and Ultra Violet, Classic Blue – the Pantone Colour of 2020 – couldn’t be more iconic – think Maggie Thatcher on the steps of 10 Downing Street and you’ll conjure up the power behind such a simple colour.

PANTONE 19-4052 instils calm, confidence, and connection, this timeless, enduring blue hue is elegant in its simplicity.  Suggestive of the sky at dusk, its reassuring qualities highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Debuting a first for the company, it was announced alongside a “multisensory experience,” including sight, sound, texture, scent, and taste.  The first multisensory colour in the company’s history, the brand offers ways to connect the colour to each of your five senses (it feels like velvet and tastes like elegance).  Classic Blue is exactly that—a classic shade that belongs in every makeup kit, pencil case, living room and wardrobe.

With a swathe of options available, it’s never been easier to channel the new colour.  We round up a host of blue beauties that will be the perfect addition to your kit.


Huda Beauty Obsessions Eyeshadow Palette in Sapphire Obsessions (£25)

Expect brilliant blues and vivid turquoises, as well as shining silver and zesty yellow from this bold palette.  Accent eyelids for a cool, multidimensional look with these five duo-chrome shimmers and four creamy matte shadows.

NARS Single Shadow in Outreimer (£17)

Pure pigments suspended in a liquid binding system create rich, high-impact colour in just one stroke – intense and full of pay off.

NYX Hot Singles Eye Shadow in Electroshock (£3.50)

Pocket friendly matte shadow with great coverage, they’re available are singles or part of the refillable pro palette.

3INA The Cream Shadow 305 (£12.95)

Vegan and cruelty-free, this cream shadow mixes vegetable waxes with pigment for a highly pigmented, long lasting waterproof product.

M.A.C Glitter in Cerulean (£16.50)

For added sparkle, turn to M.A.C and use on hair, face and skin.  Always reliable and packed with pigment,


Glossier Colorslide Technogel Eye Pencil in Adult Swim (£13)

Check out this highly pigmented gel liner with its waterproof formula.  It won’t crease, smudge, tug or skip and lasts for up to 12 hours, while the matte shades stay put on the waterline for up to 8.


Butter London Inky Six ElectraLash Colour Amplifying Mascara ($15, on special now at $6.50)

This ophthalmologist-tested bright blue mascara is highly pigmented and conditions lashes with beeswax and carnauba wax.  Doesn’t flake and easy to remove, it’s guaranteed to add a splash of colour to any look.



Jeffree Star Blue Velvet Liquid Lipstick ($18)

Inspired by Bobby Vinton’s classic hit song, this vibrant royal blue is the perfect lipstick to make a statement.  Goes on opaque, dries completely matte and stays on for hours, it’s 100% vegan & cruelty-free.


Fenty Poutsicle Juicy Satin Lipstick in Go Deep (£18)

Catch it while you can.  This limited-edition satin lipstick delivers a bold colour with an ultra creamy formula while remaining 100% cruelty free.

Smashbox Be Legendary Metal Liquid Lipstick in Iced Out (£19)

This liquid-gel lip pigment combines the full, opaque coverage of a lipstick and the vinyl-like shine of a lip gloss.   Arriving with chrome-effect finish, the formula is infused with punched-up pigments that capture and reflect light from all angles, creating the illusion of fuller, plumper lips.  Comfortable, lightweight and longwearing without leaving a dry feeling, it’s also free from cruelty, parabens, phthalates, silicone, SLS, oil and talc.


Kryolan Supracolor in Blue 10 (£7.80)

The choice of pros for decades, Kryolan’s Supracolor is renowned for its outstanding coverage, skin compatibility and wide range of colours.  Ideal for use on body or face, it’s also kind on the pocket.



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By Emma Rutherford

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