November 7th, 2019
For over twenty years Trinny Woodall has been helping women to find their personal style and improve their confidence. Probably best known in the UK for What Not To Wear, and being This Morning’s fashion expert, Trinny has worked with women all over the world.
She started improvising with her makeup kit to make it easier to take when travelling. Mixing and blending products to achieve the perfect tone and consistency for foundation and lip colour and then decanting into small pots for ease of transport. This gave her a big idea – a portable, versatile range of make up with colours to suit every woman.
After 3 years of planning, experimenting and developing formulas and state-of-the-art technology to pinpoint which makeup truly suits each person, she launched her own premium make up brand: Trinny London in November 2017 with three staff. Two years on she now has over 50 staff (90% of which are female) and ships orders to 56 countries worldwide. The brand sells one Miracle Blur product every 23 seconds.
The range covers all you need from BFF cream, foundation, concealer along with eye, lip and cheek colours. The formulations include ingredients found traditionally in skin care products, ensuring they protect and hydrate your skin.
The range is cream-based making them perfect for finger-tip application. Products are long-lasting, blendable and buildable and made using only the highest quality ingredients and pigments. The genius of the range is that every product comes in a pot that is clickable. You can connect multiple pots to form stacks, enabling easy storage and portability.
It has proven popular with both consumers and make-up artists alike. Sarah Brock, personal MUA to Gal Gadot, is a fan saying:
I adore this brand … I love the formulas, I love the way they blend so beautifully on the skin, the ingredients are beautiful & they last all day. So clever – all the little pots click together, so for travel or day to day they take up such little space in your makeup bag. Makes mature skins look younger & everything can be applied with fingers – truly the quickest way to apply your makeup… LOVE them for my pro kit & love them for me.
It is available exclusively on line, and they have developed clever technology (Match2Me) to enable you to determine the perfect products to suit your skin, hair and eyes in just five clicks.
Our product picks are below:
Just A Touch (£28) is a 2-in-1 foundation and concealer with concentrated true-tone pigments which even skin tone, texture and tone down redness. It includes an anti-aging extract, Physalis Angulata, which mimics the action of hydrocortisone helping to restore collagen. It’s a long-wearing formula and is sweat and humidity resistant. Available in 14 shades.
Mattifying Balm Face Finish (£25) gives a flawless finish, without the cakey, dusty residue of a powder. It zaps shine, blurs fine lines and masks minor imperfections in one go, eliminating the appearance of pores and fine lines. It’s particularly good on humid days, instantly mattifying the skin. It can be used as a primer under cream-based makeup.
Eye2Eye Eye shades (£18) during development potential colours were assessed on 3,000 women to ensure the perfect range of ultra-flattering shades. The formula is intensely moisturising and works with the precision of a powder but the ease of a cream. You can smudge, smoke, line or define. Moisture enriched and crease-resistant, with intense pigment to stay fresh all day. Available in 20 individual colours including two collections – Rocket Man four cool ethereal interstellar inspired shades and Warrier Queen four fiery colours inspired by sunsets and hot summer nights.
There are five lip products in the collection. We love Lip Transformer Lip Light (£24) a transparent sheer base with a multi-tonal 3D pearlescent finish in three shades. It can be worn alone as a lip colour or as a sparkle topcoat over another lip shade. It is made with a very high percentage of pearlescent pigment with a transparent base that maximises the brightness of the pearl finish. Rich in oils giving body and texture with a smooth comfort finish. The instant cooling sensation gives fuller-feeling lips and the pearls are heart-shaped too.
Flush Blush (£20) available in four shades, these are perfectly glowy blush with no streaking or fading. The creamy formula means you can easily build and intensify colour, with a flattering satiny finish.
Clean Finger Wipes (£17) mini wipes to remove make up traces from your fingers – perfect for on the go with your kit to keep clean before and after applying your client’s makeup. They come with a t-pot so you can snap a pot of them onto your stack for ultimate portability.
All available exclusively online from trinnylondon.