October 1st, 2019
Last month, London’s Covent Garden was transformed into a beauty hub. London Beauty Week took up residence for its debut event from Wednesday 11th to Sunday 15th September with an exciting schedule of events. From panel discussions hosted by leading industry experts to a pop up interactive Beauty Playground featuring installations by top beauty brands and exciting in-store events, as well as a Glossybox treasure hunt. London Beauty Week celebrated Covent Garden’s position as the capital’s Beauty Quarter and paid homage to the power of the British beauty industry.
Attendees joined in the conversation at panel discussions hosted at 13-14 Floral Street in Covent Garden. The carefully curated schedule brought together influential industry voices, talking about subjects including Sustainability is not a slogan; Changing the beauty conversation on Instagram; Men in Beauty; Beauty Fake News; The Business of Beauty and Conscious Beauty. Panellists and hosts included Charli Howard (Model, Author and Activist), Anna-Marie Solowij (Beauty Journalist & Co Founder of @BeautyMARTUK), Jasmine Hemsley (Author and Co-founder of Hemsley & Hemsley), Genna Osler (Industry Head FMCG at Facebook), Deborah Joseph (Editor In Chief, Glamour Magazine), Jayn Sterland (Managing Director, Weleda), Rhian Stephenson (CEO, Psycle), Rachel Horsefield (CEO, The Hut Group), and more.
A Beauty Playground popped up on Covent Garden’s East Piazza to discover the best of the beauty industry. Weleda Skin Food brought their Nice Cream Van to the Beauty Playground; Miller Harris served up bright neon, bespoke illustrations – and ice cream – and revealed two new vibrant fragrances: Blousy and Brighton Rock; Floral Street Fragrance brought a spinning prize wheel; Molton Brown offered fragrance consultations; while a bespoke Beauty Bar courtesy of Miami export Buns & Buns, served up Bottled Beauty cocktails designed in partnership with Molton Brown, inspired by the brand’s classic scents and presented in their signature bottles.
Glossybox delighted fans with an exclusive beauty treasure hunt around the estate with the lucky winners of the golden tickets getting their hands on prizes will be worth £100 or more from brands including NARS, Miller Harris, Atelier Cologne and more.
London Beauty Week announced The Beauty Bank as the official charity partner. Co-founded by Sali Hughes and Jo Jones, the non-profit organisation provides women, men and young people in need with essential toiletries, fashion products and “the little luxuries in life.” Visitors were invited to drop off unused beauty products at the London Beauty Week hub on the East Piazza while monetary donations from the ticket price of all the Week’s events will also be donated to Beauty Banks.
As if they didn’t have enough to keep them busy, London Beauty Week was also looking to discover Next British Beauty Brand, hosting a competition to offer beauty start-ups the chance to win expert business mentoring and a central London retail space. With a judging panel comprising some of the most influential names in the UK beauty industry, this is one incredible prize to win.
With in-store events, experiences and installations running across Covent Garden beauty brand favourites, we can’t wait for next year.
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