September 11th, 2019
Customisation has been a growing trend in beauty and cosmetics recently. This has now expanded to hair care, thanks to Rituals who have just launched The Hair Temple in the UK and Ireland, making customised luxury shampoos and conditioners to suit your exact hair concerns.
As with all Rituals products, they have combined ancient wisdom with modern science. High performance elixirs are mixed with one of the base shampoos and conditioners to create your personal haircare and boost your hair’s natural beauty. All products are also free from parabens, sulphates and silicones, as well as being vegan friendly.
You can purchase online or, more excitingly, have them made while you wait in the flagship stores in Covent Garden, London and Grafton Street, Dublin.
Select your favourite Ritual for your shampoo and conditioner – these can be the same or different for each product. There are five base shampoos and conditioners to choose from, all with a unique Rituals fragrance. Choose from:
- The Ritual of Ayurveda (Indian rose and almond)
- The Ritual of Dao (white lotus)
- The Ritual of Hammam (rosemary and eucalyptus)
- The Ritual of Happy Buddha (orange and cedarwood)
- The Ritual of Sakura (cherry blossom)
Next select two concentrated elixirs to add to each base product to suit your personal hair needs. They will be added in store at The Hair Temple or online. With nine different elixirs to choose from this gives an astonishing 495 possible variants. Select from glossy, voluminous, nutritious, colour protect, smoothing, blond, brunette, defined curls or scalp therapy.
If you have your products made up in store, you will watch as the elixirs are added and then mixed using a centrifugal spinner. Finally a personalised label is added – this is chosen by you and can be your name or a message – perhaps to warn other shower users to leave your custom products alone!
Shampoo and conditioner are £17.50 each or £30 when bought together. Available from Rituals Covent Garden, Rituals Grafton Street and rituals.