June 6th, 2019
One of the highlights of the UK makeup calendar, IMATS London opened its doors last month from 17th to 19th May at Olympia. Established in 2002, the show aims to give visitors the tools needed to grow as an artist in theatre, film, TV, fashion and editorial. There are discounts on offer from some of the biggest retailers, pro shops and indie brands around. With its heady mix of education, big names, networking and retail heaven, it’s one not to be missed.
The weekend kicked off on Friday 17th with Artistry Unlocked paid-for Masterclasses from Rod Maxwell covering Matching Skin Tones and Creating Your Own Prosthetics.
Friday evening
was the Pro Card holders event, when Makeup Artists Magazine Pro Card holders could visit from 3pm to 7pm, catching the first of Emmy Award-winning artist Thomas E. Suprenant’s demos on Booth 207 for Bdellium Tools, networking with fellow pros and accessing exclusive retail deal from exhibitors. Highlights of the evening were the Game of Thrones Panel at 5pm on the IMATS Stage featuring Barrie and Sarah Gower, Duncan Jarman, Patt Foad and Emma Sheffield, and Academy Award-winner Ve Neill who created her Musketeer demo on the Makeup Armoury stand.
Saturday 18th
brought demos galore on stands across the showfloor – with Oscar winner Lucy Sibbick for Mouldlife, Francesco Fabiani and Ida Astero Welle for Makeup Armoury, Max Payn and Brian Kinney for PAM, Emily Clayton for Tilt, Nelly Recchia for Cinema Secrets and Siân Richards and Neil Morrill’s alien makeup on deep skin, while James Molloy of MYKITCO celebrated early ‘90s supermodel looks on the IMATS Stage. Also on the IMATS Stage, NYX Professional Makeup introduced rising star MMMMitchell, the Kryolan Pro Team demo entitled Perception showed their mastery at work and Lan Nguyen-Grealis recreated looks from her book.
The Apex Room hosted sessions from Danny Maria Elias showing how to place bald caps on long hair, Einat Dan creates a look from her new book, sisters Denise and Janice Tunnell hosted a discussion on skin of colour while Siân Richards demonstrated Extreme Coverage for tattoos, scars and birthmarks.
Student work was once again on show with the famous Battle of the Brushes competition over both days. Saturday saw the character and prosthetics theme of Misfits while Sunday’s beauty and fantasy category was Graffiti Glam.
Sunday 19th
rounded off the weekend with on stage interviews with industry heavy-weights Ve Neill, Alessandro Bertolazzi, Phyllis Cohen and Chris Lyons on the IMATS stage and in the Apex Room, as well as stunning demos on stands by Jordu Schell, Simone Gammino for PAM, Thomas E Surprenant for Bdellium Tools, Emily Clayton for Mehron, Ed Yates and James Olney for Makeup Armoury, Ellie Hand-McCready for Eldora, Sarah Jane Lyon and Jessica Cheetham for Tilt and Claire Golby and Emily Simms for Kryolan. The IMATS Stage also played host to James Molloy showcasing technique and colour, and Rosemary Obi demystified fantasy makeup in the Apex Room.
Check out the schedule here and see what you missed.
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