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IMATS Magic

May 8th, 2018

May 8th, 2018

London 18 IMATS

One of the most anticipated events in the UK makeup calendar, IMATS London comes rolling into town next week at Olympia from 18th to 20th May.  Stock up your kit with huge discounts on offer from some of the biggest retailers, pro shops and indie brands around.  With its heady mix of education, big names, networking and retail heaven, it’s one not to be missed.

Proceedings kick off on Thursday 17th with paid-for Masterclasses, the first of which is Lighting for Makeup Artists 101 headed by two-time Emmy-nominated make-up artist Sara Seidman Vance and designed for anyone who wants to understand the core values behind lighting technology both on set and location.

On Friday 18th, Masterclass early birds can catch a Kat von D bridal demo, entitled Behind The Veil with Tara Buenrostro, while Lan Nguyen-Grealis’s Art and Make-up In Fashion demonstrates the importance of collaboration and art direction in this competitive sector.  Rounding up the Masterclasses is The Muagrapher Experience, a live action photoshoot with makeup superstars Roque Cozzette and Fidel Gonzales.   Pro Card holders get 20% discount.  For more details and to book, visit here.

Lan Nguyen-Grealis

Lan Nguyen-Grealis

Friday is Pro Day when Makeup Artist Magazine Pro Card holders can visit the show from 1500 to 1900 without battling through the hoards who arrive during the rest of the weekend, and you’ll catch Mimi Choi creating surreal make-up illusions on the Make-up Artist Magazine Booth #417, a Darkest Hour Discussion with David Malinowski from 1600 to 1700 on the Open Forum Stage and from 1700 to 1800 in the CLUB room 24 Hour Super Brow Art Performance with Kat von D avant garde artist, Kelseyanna Fitzpatrick.

Saturday 19th heralds demos on the Make-up Artist Magazine Booth #417: Punk Beauty from Emily Clayton and Mimi Choi’s Illusions.  Emmy Award-winning artist Thomas Surprenant will create a live transformation inspired by the 1931 movie Dr. Jeykll and Mr. Hyde, while Lan Nguyen-Grealis demos Makeup with Colour on the IMATS Stage.  The Kryolan Pro Team will be weaving their magic on the Open Forum Stage.

Showcasing sculpting icons from Rodial is Jon Rummins, the brand’s Head of Education, while Steffanie Strazzere takes make-up to a new level with a fresh approach to texture.  Einat Dan presents her passion for face accessories and Roque Cozzette’s interactive seminar where make-up meets self-awareness takes place on the Open Forum Stage.  Celebrity make-up artist Patrick Ta shows texture and tone in a fresh eye look.

Mimi Choi

Mimi Choi

Head over to the Club Room where twins Denise and Janice Tunnell host a discussion on clean beauty for women of colour or to the Apex Room where Danielle Roberts presents an eyes and complexion trend authority with hacks from Urban Decay, followed by Kat von D’s complexion guru, Leah Carmichael, blends to perfection with the complete Lock It collection.  Bridal specialist, Kate Walker shows you skin prep techniques for a flawless finish.

Craig Reardon

Craig Reardon

Industry heavy-weights Donald Mowat and Craig Reardon are interviewed on stage at 1400 and 1600 respectively, and don’t miss the next generation of artists present their work in the Battle of the Brushes character and prosthetics, and Makeup Factory gives everyone the chance to put their talent to the test whether pro, semi-pro or creative newcomer.  Check out the best five looks in their Next Makeup Artist competition.

If SFX and prosthetics float your boat, Sunday 20th is the day for you.  Don Lanning is making monsters, Steve Johnson previews his latest book Rubberhead – Volume II, Brian Kinney shows what you can do with simple silicone and a dash of paint, multi award-winning Neill Gorton and the A team from Millennium FX apply colour, hair and more to three characters, finishing up with BAFTA-nominated sculptor Mike Hill in interview with Michael Key.

David Malinowski

David Malinowski

Leading Ladies of Make-up authors Patricia L Terry and Gary Christensen bring with them some of their interviewees to their panel discussion, including Frances Hannon and Christine Blundell.  There’s a book signing at the end of this, so if you haven’t yet picked up your copy, now is your chance.

Beauty buffs get their fill with seminars from Nars’ Jane Richardson, Sarah Jagger’s fresh and clean makeup for editorial and commercial, and Terry Barber and the M.A.C Senior Team who are exploring high fashion beauty trends.   Creative demos include Mona Turnbull’s BAFTA piece based on The Shape of Water and Karen Yiu showcases how to produce Asian looks with airbrush.

Mike Hill

Mike Hill

Top this off with a demo on painting with light when your DoP lights the set and not your actor from award-winning makeup artists Siân Richards featuring her own 4K Longwear Crème and 4K Lipwear Palettes from her brand, Siân Richards London, and the finals of the Battle of the Brushes Beauty and Fantasy, and your weekend is all set.

The full schedule is here along with all exhibitors so you can start planning your route.  Tickets are on sale here.

 

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By Emma Rutherford

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