January 16th, 2018

It’s a fixture in the make-up calendar now and is looked forward to with anticipation.  And for makeup lovers, it definitely won’t disappoint.  Pantone’s choice of Colour of the Year for 2018 is to be Ultra Violet PANTONE 18-3838.

A rich and vibrant stand out tone, Pantone chose this to communicate originality, ingenuity and visionary thinking that points us simultaneously towards the future and the past.  Enigmatic purples have been used by Prince, David Bowie and Jimi Hendrix as personal expressions of individuality and symbols of counterculture, unconventionality and artistic brilliance, while the Hubble telescope continues to bring us stunning images of the cosmos in every shade of purple imaginable.

The complementary colour palette that accompanies Pantone 18-3838 gives a wide choice of hues for cosmetics across all skintones.  With Raspberry and Oriole for lips, Hawaiian Surf and Citrus for eyes, Bodacious for cheeks, while Butterum and Bamboo give scope for nudes.

We’ll no doubt be seeing plenty during the coming season and here are a few images to whet the appetite.

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Beauty, Colour, Comment, Eyes, Featured, Industry Insider, Lashes, Lips, New Launches & Products, Powders, Trends

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Cheeks, David Bowie, Eyes, Jimi Hendrix, Lips, Pantone, Pantone Colour of the Year 2018, Pantone Ultra Violet, Prince, Purple, Skin, trends, Ultra Violet 18-3838

By Emma Rutherford

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