Karen Comments #1

November 22nd, 2017

November 22nd, 2017

Karen B

First of all, I’d like to say how thrilled I am to have been asked to write a regular column for you all, because I’ve been a devoted follower of Warpaint for a long time.  I love its informative yet fun style, and it helps me keep abreast of all the latest news in this insanely fast-paced industry of ours.

Karen B at work 2       Tulsi_Karen

Before I start my new role as a columnist, I thought I’d tell you a bit more about who I am, what I do, how it all started and what I’ll be sharing with you in the months to come. Deep breath; here goes… I’m Managing Director of Nouveau Beauty Group, the parent company of four individual beauty brands you may have heard of – HD Brows, Nouveau Lashes, Nouveau Skin Therapy and K.B Pro.  That all sounds very grand but, at heart, I’m a permanent cosmetics artist.  Permanent cosmetics was, is, and always will be my first love.  I’ve seen the power it has to transform people’s lives, and that’s what it’s all about for me: raising people’s self-esteem, giving them confidence and courage to hold their heads up high.  In fact, that’s how I started out in permanent cosmetics in the first place… More than 20 years ago (I can’t believe it’s been that long!), a close friend of mine was diagnosed with cancer. She confessed to me how terrified she was about losing her hair.  I was working as a hairstylist at the time, so I knew I could easily style a wig for her. nst alift derma logo_big

But what about her brows, I wondered?  I thought she might not feel up to pencilling them in every day, so I did some research and discovered permanent cosmetics had become a recently established thing in America.  Without giving it a second thought, I’d booked a flight to the US to learn the craft.  Little did I know then that, on my return, I’d end up becoming the leading practitioner and pioneer of these amazing treatments here in the UK.

Karen-Betts-logo1Karen Betts Logo uk

Fast forward to 2017 and I’m still developing new techniques, training courses and products… and, without wishing to sound like I’m blowing my own horn, I’m also one of a very few elite artists in the UK recognised by the Society of Permanent Cosmetics Professionals in the USA.

Tulsi-Nicole_Karen   Karen B at work

As you can probably imagine by now, my schedule is crazy-busy. A typical week for me involves everything from planning meetings to presenting seminars to working on research and development – plus I still treat my own clients every week at my Harley Street clinic.  That’s something I never want to stop, because it’s an element of my work that brings me untold amounts of joy.


I do love the challenges of running a group of successful companies, but what I love even more is improving people’s quality of life. One of the ways I do that is by putting my specialist paramedical cosmetic tattooing skills to good use at the likes of the Katie Piper Foundation, Alopecia UK and, more recently, the Alex Lewis Trust.  Spending time with people like Katie and Alex is so inspiring.  If you don’t already know who they are, do search for them online and read their remarkable stories.  When I can, I also still teach up-and-coming artists in our academies up and down the country.  I really enjoy being in the classroom, passing on new little nuggets of technique I’ve been working on and helping our students to progress quickly.  We launched our all-new K.B Pro permanent cosmetics training recently and I’ve been delighted to see lots of returning mums working on creating a new career with us.  I wanted our new courses to be as flexible and accessible as possible, and that tells me we’ve achieved our goal.

KB Pro Logo

So, now you’ve got to know me a bit better, I can tell you that, in the months to come, I’ll be sharing everything with you including updates, advice and insider tips from the world of permanent cosmetics, lashes and skin therapy, along with my favourite (and least favourite) trends – everything from ombre brows to microblading and lots more. See you next issue.



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By Emma Rutherford

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