Hot off the Press

May 18th, 2017

May 18th, 2017

cozzette shadows

Guru Makeup Emporium has a whole host of new launches to coincide with IMATS London.  International pro artist, Roque Cozzette, is introducing Infinite Eyeshadows, the latest line of eyeshadow pigments.  A burst of sensual autumn colours, deep rich reds and violets, marigold yellows, autumn greens and blues, and gorgeous eye-catching metallic, every product has three things in common: they’re cruelty-free, long-lasting, and are able to hold up under professional circumstances.  Each of the Infinite Eyeshadows are made with macro pigments that are the very latest in cosmetic technology, with velvet mattes, velvets, and crystal textures in each colour palette.  Cozzette’s background in photography has played a huge role in the design of perfect pigments that can stand up to both natural and studio lightning, as well as with all skin tones.  Priced at £11 for each individual Infinite Eyeshadows in a square 3 grams pro pan, there are 60 shades in the launch.

Danessa Myricks

The Europe-wide launch of Danessa Myricks Beauty sees the full line including new foundations being offered to the UK and European markets for the first time.  Danessa herself will be joining Guru on their booth at IMATS, as well as demoing with Roque Cozzette.  An artisanal brand developed with the notion that make-up is art, this multi–purpose product assortment features flexible formulations with a wide shade range that can be used as is or blended, layered or strategically transformed when combined using mixing mediums.  Key products are: Enlight Halo Powder (£20), Colorfix Creme (£18), Enlight Illuminator (£20), Illuminating Veil (£22), Metals (£15), Glaze (£18), Vision Cream Cover Foundation (£28), Invisible Shadow Base (£12), Essential Makeup Remover (£18), Colorfix Magic Set & Seal in 7ml (£12) and 12ml (£16), Prism Hydrating Lotion (£28) and Cushion Liner (£12).

Full Slap FX      HURTBOX Zombie

Emmy-nominated MUA, Briann Kinney who has worked on a variety of TV and Film shows from CSI to True Blood, brings his range, Full Slap FX, to the Guru booth.  Doing a variety of demos each day of the show, he’s launching his latest Hurt Box, the Zombie Kit (£59.95), with readymade moulds to work straight out of the box.

makeup mat

Pro make-up artist, Donna May Clitheroe, has designed a make-up mat and matching gown based on her trademark red lips.  The Make-up Mat and Gown features a distinct embroidered red-lip logo which Donna May is synonymous with.  With 20 years’ experience, Donna May graduated from the prestigious London College of Fashion, in 1996 and specialises in TV Light Entertainment and Daytime, with many credits including Strictly Come Dancing, An Audience With Take That and currently, the award-winning daytime panel show Loose Women.

makeup gown

Donna May, who designed the logo earlier this year, explained: “I never go anywhere without my red lipstick and when I was doodling earlier this year the design was perfect for a range of make-up accessorises.”  Combining her work at Loose Women with a busy and varied freelance career across magazines, film and television, Donna May is also a popular personal make-up stylist to numerous high profile celebrity clients.

The Make Up Mat & Gown can also be personalised to create bespoke gifts.   Standard Make-Up Mat and Gown are £15 each with quotes for personalised accessories by enquiry.  For orders email Donna May at or message her on her Instagram @DonnaMayClitheroemakeup

Pinewood- and Cardiff-based Creative Media Skills has launched its updated website.  Packed with lots of new feature to make it more user friendly, you can find new courses, new tutors and all the information you’ll need to pick the course that suits you best.

Evie blender

Fresh in to The Makeup Armoury is the Evie Blender.  Completely new to the UK, this 100% hypoallergenic, platinum-grade, silicone blender was created by film and TV artist, Angie Johnson, to cut down on waste – in terms of product, time cleaning and landfill.  Super-easy to clean, it washes off quickly with warm water and soap, rubbing alcohol or just a make-up wipe.  Unlike its foam cousins, it absorbs less product and saves you money.  No more makeup stains stuck on your blender no matter how many times you wash it.  The textured surface applies make-up like a traditional sponge blender providing a perfect blended finish.  It’s as soft as skin and with proper care, lasts at least twice as long as foam sponges.  It doesn’t hold on to makeup residue, which can harbour bacteria and cause breakouts, has a wider base for covering larger areas and a smaller pointed end to get under the eyes and in small areas.  Priced at £20, The Makeup Armoury is giving a 10% discount at IMATS.


Adding to their already impressive line-up, Love Makeup announces a trio of newbies.  Launched in 2015 by Calgary-based sisters and pro artists, Janelle and Nyla Olynyk, who longed for unique products that simply didn’t exist and felt their potential was being hindered by the limited offerings of the cosmetics market, they took matters into their own hands and founded Smith Cosmetics: by artists, for artists.  After developing the products they’d always dreamed of, this was followed by extensive testing with professional make-up artists to ensure that every item met their sky-high standards.  The result is a revolutionary line of cosmetic brushes and accessories that will transform the way you think about makeup, and become a catalyst for inspiration.  The brush pricing for IMATS ranges from £13 to £25 and brand founders Janelle and Nyla will be on the stand to help launch their brand into the UK.

EMJ Classic

Founded by mua Emily-Jane Williams, the Classic Collection is an artist, all black, favourite consisting of a Luxe Brush Roll, Luxe Brush Belt, Kit Bag, Hair Pouch, Gloss Roll and Pencil Roll.  With IMATS show pricing from £18, all items by EMJ are hand made in the UK and Emily will join Love Makeup at the show.

Cinema Secrets

Legendary pro make-up brand founded by Hollywood makeup artist, Maurice Stein, in February 2017, the Los Angeles-based pro brand, Cinema Secrets, celebrated 32 years of makeovers, artistry, and Pro-based education.  After his retirement from the brush face, Maurice formulated the Cinema Secrets PRO line to satisfy the needs of the entertainment industry as well as for clinical applications in the medical industry, having regularly volunteered to aid cancer patients and burn survivors to use make-up to minimise the appearance of scars and discolouration.  Today, Cinema Secrets PRO is one of the world’s most trusted professional makeup brands used by celebrity, film and editorial artists.  One of their hero products is the legendary Cinema Secrets Brush Cleaner.  IMATS will see prices from £15 with a gift with purchase.



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By Emma Rutherford

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