March 22nd, 2017
In all the noise out there sometimes you find brands that just make sense to make-up artist and consumer alike. NYX is one of those brands. NYX Cosmetics started small back in 1999 by founder Toni Ko and initially was only available to professionals through trade shows. But if ever a brand embraced the fledgling blogger-cum-tuber community, it was this one and, nearly 20 years down the line, it’s a major player in the world of colour cosmetics. Here at Warpaint we just love the fashion-forward, high-pigmented affordable innovations that NYX is known for.
NYX Founder Toni Ko
Nowadays, NYX falls under the L’Oréal conglomerate – a move made in 2014 – and can be found in a variety of major retailers such as Boots and independent beauty supply stores nationwide as well as internationally. Ko named the company NYX after the Greek goddess of the night, and it’s likely that a lot of people are still pronouncing it wrong, people often say it N.Y.X. instead of “Niks”, but Niks it most definitely is.
So after nearly two decades of clever make-up wizardry, we wanted to see what the NYX maestros consider their Top Five products (and what everyone needs in the kits).
First up is the Highlight & Contour Pro Palette (£18) which is definitely one of the brand’s heroes and best sellers. Designed to define features, each set includes eight customisable highlighting and contouring shades and, when it’s time to swap out a pan or two, you can pick up the palette’s Pro Singles.
Next is the Matte Setting Spray (£7) and designed to keep make-up looking fresh for hours that lasts, NYX Make-up Setting Sprays are lightweight and comfortable, while working hard to make sure the make-up stays put and comes in Matte Shine-Free Finish or Dewy Fresh Glow.
The new Liquid Suedes are seriously sassy lip colours. The Liquid Suede Cream Lipstick (£7) glides on and sets into a matte finish. The bright and vibrant shades feel soft yet are waterproof, and with some fabulous and unusual shades available they’re a good addition to any kit.
Ultimate Shadow Palettes (£16) were launched summer of last year and have literally flown off the shelves. In four colours combos, you can choose from Brights, Smokey and Highlight, Warm Neutrals and Cool Neutrals. Each palette contains 16 complementing shades that blend beautifully.
Finally, the brand new Pigments (£5.50) make it in at no.5. Available in 24 uber-saturated shades, the Pigments make it easy to create an infinite spectrum of colour. From radiant hues of velvety blue and teal, to glistening finishes of duo-chrome and metallic, each colour can be mixed and matched. Combine with the mixing medium (£8) to create a liquid eyeliner or highlighter.
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