March 7th, 2017
She’s behind some of the most beautiful editorial shoots around and counts the likes of Marks and Spencer, John Lewis, Debenhams and Barry M Cosmetics as advertising clients. Her work features regularly in British Vogue, GQ, Esquire, British Cosmopolitan and Marie Claire, and she travels extensively on both beauty and location shoots. Founder of The Session School, Dani Guinsberg is committed to the next generation of make-up artists and brings her wealth of talent and experience to them.
WP. What brought you into the make-up industry? Where did you train and who were your first influencers?
DG. I stumbled upon make-up having come from a painting background and embarked on a course at the London College of Fashion – a short course much like the one I offer at The Session School, although slightly longer and spread out over 6 months part-time. My first real influencers were Stephan Marais, Pat McGrath and of course Kevin Aucoin.
WP. Editorial beauty is such a competitive sector of the industry. What was your introduction to it?
DG. My introduction to it was actually assisting on a huge beauty campaign for a make-up brand. I was lucky to have been asked by one of my tutors to assist her before even finishing my course.
WP. You work with an incredible line-up of publications, pop promos and ad campaigns. Which are the products that you always keep to hand?
DG. I cannot live without quite a few things, but I guess most important to me are the great skincare brands as everything starts with good skin. I am really keen on the natural skincare brands that have launched Burt’s Bees, Pixi, Balance Me Beauty and Aurelia to name a few.
WP. Who would be your dream client / photographer to work with and why?
DG. My dream client would be French Vogue and my dream photographer would be Craig McDean; I love his work.
WP. Burt’s Bees has an incredibly comprehensive range of lip products. What brought you to the brand? Which other ranges do you work closely with?
DG. I was introduced to Burt’s Bees bizarrely on an editorial trip for Marie Claire UK in Hawaii many moons ago when I had some downtime and went into a local health food store and stumbled upon it – I practically bought up the shop! I work closely with so many ranges that’s the best part of my job being introduced regularly to new and exciting product launches.
WP. The Session School is a very successful venture. What’s new for 2017?
DG. What’s new is lots more masterclasses for people to advance their skills and be inspired by some top industry experts.
WP. Where will we see your work next? What continues to challenge you?
DG. You should keep a look out for the new spring summer DEBENHAMS campaigns and some Red Carpet action for some new films launching this spring. Every job challenges me – I am always full of adrenalin and excitement which is why I know this is the perfect job for me.
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