August 17th, 2016
Award-winning make-up artist Einat Dan continues to wow the industry with her endless portfolio of fashion make-up and bodypainting. The international artist started her career 22 years ago after attending a make-up school in Tel Aviv, Israel, and she’s made a huge impression on the industry since then. Warpaint spoke to her about her career and what she’s up to now.
WP: What was your inspiration to go into the make-up artist industry?
ED: I’ve always a passion for make-up but it was not my dream to be a make-up artist. I was a dancer and when I was 11 I did my friends’ make-up before they went on stage. Doing make-up came naturally to me. It was only at the age of 21 that I felt it; I felt that make-up was my professional future and my real dream.
WP: How would you describe your make-up style?
ED: My style is different and most of the time it’s unique. I always try to stay up to date and innovate new techniques and styles, but my style of make-up is really about looking at details. Some people call me the queen of details. I definitely have many different styles, and the fact that I also do bodypainting, avant garde and fashion make-up helps me get jobs.
WP: Where were you trained, or are you self-taught?
ED: I went to make-up school in my hometown, Tel Aviv. One month after I started, the school manager sent me to my first job and many more after that. A few months after, I left the school and developed my own style by doing people’s make-up. At the age of 22 I started teaching make-up, and today I’m teaching in workshops and masterclasses all over the world.
WP: Do you think it’s important for artists who are starting out to get professional training?
ED: I think it’s very important for a make-up artist to go to some workshops with great make-up artists around the world. It helps to open the mind and you can learn new styles and techniques.
WP: How did you get into bodypainting?
ED: Bodypainting is the reason why I started doing make-up. I saw some amazing bodypainting photos in the vitrine of a make-up school at the age of 21 and in that moment I knew that I would be a make-up artist and a bodypainter. I entered into the same make-up school and I registered for the bodypainting course and one month after that I did my first bodypaint. Bodypainting and fashion make-up will always be my passions.
WP: What are your top five products to always keep in your kit for jobs?
ED: I will always have my mineral powder Magic. It’s in my MIA by Einat Dan collection. It’s a mineral powder that makes your skin look so beautiful and smooth. Another product is pigments by MAC Cosmetics , Make Up Forever and Atelier Paris. I can create so many things with them. I use the pigments on eyes, lips, as a blush and as a highlighter. Diamond FX bodypainting products are also with me all the time.
WP: Do you have any favourite projects that you believe to be your best work?
ED: I’ve done so many campaigns and editorials. I love most of them but there are some projects that get more attention from people.
WP: How did your MIA brush range come about?
ED: I’ve always searched for the right brushes for me and I never found them. Every brush I bought was falling apart very fast because I was working a lot, and the worst thing for me is when the hair starts falling out. I started to learn about brushes and I decided to create the highest level of brushes that I could, hand-made in Germany, so that everyone who uses them will feel the difference. My clients always keep coming back and buying more.
WP: How do you feel about social media and its use to display a make-up artist’s portfolio/self-promote?
ED: These days social media is really important. Some people become famous simply because they have many followers and not because they are so talented, so if you are talented and you have followers it’s even better. It’s important to expose yourself and show your talent to the world, although it’s not easy because you have to do it almost every day to make a real impact.
WP: What is the biggest challenge of being a make-up artist?
ED: As make-up artist, you must be up to date all the time. You have to be good so people will appreciate what you do. The most important thing is to believe in yourself. If make-up is your passion, go for it and show it to the world. Never give up when you’re in the most difficult moments. A lot of artists struggle at first, but just be there and try to make it happen. If you dream it, you can make it.
WP: If you could give some advice to aspiring make-up artists and bodypainters, what would you say?
ED: One of the secrets of being a good make-up artist is simply practice. You have to practice all the time if you want to be good. If there are no jobs for you, just start creating. Take a friend and create. If you know any photographers then you can do make-up for your portfolio. I think that is the best way for success.