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Hot Off The Press

August 11th, 2016

August 11th, 2016

With new spokesmodel Cara Delevigne starring in their latest campaign, Rimmel have launched their brand new ScandelEyes Reloaded Mascara (£6.99).  Offering  clump-free volume and 24-hour wear, the new formula is also sweat-proof, smudge-proof and humidity–proof (perfect for long days on set) and is available to buy now.

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Illamasqua has announced the launch of its AW16 collection, EXTINCT, with the aim of celebrating the diversity in beauty and a move towards environmental sustainability.  The range includes the new Demise Palette (£34), in shades Wilt (red gold), Gimp (black blue), Lost (white gold) and Interitus (burgundy); Pure Pigment (£17.50), a finely milled holographic pigment in Axolotl (holographic blue); Matte Lip Liquid (£18.50) in Exoskeleton (dusky plum); Gel Liner (£20), a deep emerald green shade of their gel liner with a soft iridescent finish called Quixotic;  Powder Eyeshadow (£16.50), two highly pigmented powder eyeshadows with an iridescent finish in Cascade (blue/white frost) and Jubilance (pale copper); and Nail Varnish (£14.50) in Remains (purple glitter) and Quagga (duo toned green).  The entire EXTINCT collection will be available from 18th August at Selfridges and nationwide from 1st September.

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YouTube powerhouse Fleur De Force collaborated with Eylure in August 2015 to create a lash collection, and now, one year on, Eylure has announced the addition of 2 new lash styles to the range (£5.25-£5.95).  One style added is the Petite Fleur, a ¾ length lash, and the Fully Fleur, a criss-crossed design with naturally tapered tips.  These beautiful lashes are available now exclusively at Boots.

ARTDECO has just announced their brand new AW16 beauty collection, The Sound of Beauty, inspired heavily by the shades of Baroque with earthy, deep shades.  The collection includes Long-wear Eyeshadows, available in various shades of brown and a pearly sand; Beauty Box Trio Limited Edition, featuring an autumnal motif that is ideal for storing the customisable ARTDECO eyeshadows; Soft Eye Liner waterproof in shade deer lord! (dark brown) and rock, paper, scissors (dark blue); All in One Mascara, available in black and featuring two different types of brush connected to each other; Blush Couture, a combination of three complementing colours, for long-lasting wearability; Repair & Care Lip OilHigh Performance Lipsticks, with panthenol and Vitamin E; Soft Lip Liner Waterproof and Perfect Mat Lipstick, available in two shades of berry and offering a comfortable matte formula; Perfect Colour Lipsticks; and High Performance Lifting Foundation, available in the new shade reflecting honey.  The Sound of Beauty will be available from selected pharmacies, Debenhams stores, beauty salons, and BeautyBay.com from the end of August.

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If a whole new collection isn’t enough, ARTDECO has also announced the launch of its new The Most Wanted Eyeshadow palette ‘To Go’ (£18.50) which is a miniature version of their previously released eyeshadow palettes and is available in 3 styles, Rose, Nude and Trend, featuring shades of blue and grey.  The Most Wanted Contouring Palette ‘To Go’ is also a miniature version of the original and contains a highlight, a blush and a contouring shade.  Like their The Sound of Beauty collection, the “To Go” palettes will be available from selected pharmacies, Debenhams stores, beauty salons, and BeautyBay.com this month

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Following the success of the La Roche-Posay Effaclar Duo [+], La Roche-Posay have announced the launch of Effaclar Duo [+] Unifiant (£16.50) which offers the same anti-imperfection formula with sheer coverage, working as a light coverage foundation, or even a protective primer for make-up.  The Effaclar Unifiant is proven to treat and reduce blemishes in 24 hours, while this new pigmented addition instantly reduces redness and evens out skin tone.  Available in Light or Medium, it is available now from Boots.

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This Sunday (14th August) Beauty Boulevard creators Rachel de Caux and Paula Short are taking on the Dragons of Dragons Den.  Their bestselling product is their Glitter Lip Kits (£12.50) which have proved to be hugely popular and are available in 16 different long-lasting shades.  Their glitter is not exclusively for the lips, as Beauty Boulevard have recently launched their Stardust Kits of glitter for the face, eyes, hair and nails in four eye-catching shades.  Tune in to BBC2 on Sunday at 9pm to see how the Beauty Boulevard ladies fare against the fearsome Dragons, in their quest to add sparkle to their dingy Den.

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Dare to Bare is the newest limited edition colour collection from Models Own, offering a variety of nude shades for every skin tone. The collection includes: Dare to Bare Semi-Matte Lipstick (£6.99) in Expose (bare pink), Stark (nude coral), Kiss (deep rose), Nude Beam (flushed rose) and Naked (pale mocha), Dare to Bare Nail Polish (£4.99) in Skin Deep (rich rose), Undertones (creamy pink), Suede (baby pink), Emperor’s Clothes (stone) and Deep Tan (caramel latte) Dare to Bare Finishing Powder (£9.99) in a translucent shade, and Dare to Bare Eyeshadow Palette (£14.99) with 10 matte shades, including Nude (oatmeal), Brave (fawn), Unrobe (peach brown), Skin (café au lait) Raw (chestnut), Fearless (putty), Unzip (ashen brown), Stripped (malted pink), Fine (sand) and Intuition (pinky brown).

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By Abbie Smith

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