Pump It Up

January 15th, 2016

January 15th, 2016

The days of poker-straight hair are long gone, and instead we’re favouring texture, movement and volume.  That’s not to say we’ve retired our straighteners for good, but even straightened hair can look modern and fresh with the help of some of these volumising and texturizing products.


If you’re starting with wet hair, you can’t get much better than the Windle & Moodie Fortifying Spray, £16.  This multi-purpose thickening spray gives body to all hair types and also helps to protect hair against heat damage.  It conditions, nourishes and moisturises hair in addition to giving volume and texture when styling, and you can layer more product to achieve a stronger hold.

WM Fortify Spray

A good mousse will also help you achieve a significant root boost.  There are some great formulas available from high street brands, such as the John Frieda Volume Building Mousse (£5.89).  Designed to bulk up fine hair and create all-over lift, it uses Pathenol and targeted styling polymers to strengthen, protect and coat hair strands while sealing out humidity, for a long-lasting and voluminous style.


If you haven’t tried Redken’s range of styling products, now might be the time to start – we love them for their easy product categorisation, which is used across their ranges.  Anything numbered 01-05 offers a mild hold, while 06-15 give medium control and 16-26 is maximum hold.  Their Volume range of products covers 04-10, and it’s Redken Guts 10 (£10.80), a volume spray foam, which we like the most.  For volume with extra support at the roots, hold Guts 10 three to four inches away from the head and apply directly to the roots.  Comb through from roots to ends and blow dry while using your hands to lift the hair away from the head, allowing the heat to get in at the root area.  Et voilà, flexible fullness with a gutsy attitude.

Redken Guts 10Volume2

For those of you who have a long-standing relationship with a client who suffers from limp, flat hair, we’d recommend starting at the very beginning.  The brand Swell has an Ultimate Volume 3-step system based on the premise that most hair and especially fine and limp hair is drowned by the amount of silicones in most modern hair products.  The hair looks artificially glossy, but is actually suffocating underneath and not receiving any nutrients.  The silicones will weigh the hair down, thereby making it is harder to style as well.  Washing with Swell’s silicone-free products will feel a bit weird at first, but we were pleasantly surprised by the results.

For immediate results, try the Swell Ultimate Volume Dry Shampoo (£20).  We’re fans of the product’s Eco-Pump, which requires no aerosol and applies a fine mist precisely where needed.  It uses a specially prepared rice starch which makes it very different from most dry shampoos, and means it doesn’t clump, is non-sticky and non-whitening – so you don’t have to worry about any awkward white cast.


For quick results, dry texturizing and volumising sprays are your best bet.  One of our favourites is the Charles Worthington Volume & Bounce Texturising Spray (£6.99), which gives a similar finish to the Oribe Dry Texturising Spray at a fraction of the price.  Lift sections of hair and spray directly onto the roots for lasting lift, or mist over mid-lengths to give a piece-y, tousled texture.


If you’ve tried any of the volumising powders that have been brought to market in recent years, you will undoubtedly have found them to be messy.  While effective, it can be hard to control the desired amount, and a heavy hand can leave hair clumpy and bearing obvious traces of the powder.  Enter the Shu Uemura Art of Hair Volume Maker (£31) which packages a root-boosting powder in a brush-tipped pen.  It’s great for directing the volume exactly where you want it as you stroke the powder through the roots.

VM brush white backgroundVolume3



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By Deborah Murtha

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