August 19th, 2015
Mascara is one of those things that can take a girl literally a lifetime to find the perfect one. With trends in lash couture changing on what seems like a daily basis, formulas that create clumps, curls, feathery, falsie, multi-coloured, lifted luscious lashes, the chances are it’ll be a lifelong search as taste and trends change.
Lash fashion tends to start life backstage at Fashion Weeks. This AW15 we saw all manner of lashiness. For Alexander McQueen, Pat McGrath created a darkly romantic beauty look, with stained lips, eyes defined with pink and gold shades and lashes coated in white mascara. A hard look to pull off at the best of times, the fairer your skin the better chance you have. There aren’t that many around, but one of the best is Kryolan’s Mascara Color Intensifier Mascara in White (£11.50)
Doll-like eyes with painted lashes were the focus of the beauty look at Giambattista Valli, created by Val Garland with plenty of fine precision mascara.
Clumpy and plenty of it was the look at Versace. Pat McGrath applied black eyeliner all around the waterline of the eyes. Heavy duty mascara completed the look.
Peter Philips made eyes the focus at Fendi, with layer upon layer of black mascara, no need for false lashes, he made the mascara do all the work.
Tom Pecheux’s make-up at MaxMara was inspired by George Barris’s photographs of Marilyn Monroe on the beach: pink lipstick, dewy skin, black eyeliner and oh-so curly lashes.
This Summer there’s been a flutter of mascara launches all vying for a place in make-up artist kits and collections up and down the country.
Back in May Laura Mercier launched their Extra Lash Sculpting Mascara (£19.50) and included it in their Chrome Extravagance Collection this month. The formula gives lashes built-in memory control for extreme length, separation and easy styling.
Daniel Sandler’s signature range has gone from strength to strength. This month saw the launch of his Volume Pro Mascara (£18.50). The flexible and round mascara brush naturally lengthens and separates each and every lash, while the creamy liquid itself is clump-proof, non-flaking and has non-smudging capabilities.
NARS have extended their Audacious range with the launch of Audacious Mascara (£20) This is a precision fine mascara that gives a balance of suppleness with staying power, this uniquely fluid first-to market formula stays soft and flexible for unprecedented buildability.
Clinique’s new What’s Your Line Collection for this season includes a new product in the Chubby line, The Chubby Lash Flattening Mascara (£17.50), which transforms fine and faint lashes without weighing them down. The mascara is available in Jumbo Jet and limited edition shades Two Ton Teal, Massive Midnight, Portly Plum and Bodacious Black-Honey.
Lancome’s Hypnose Volume-A-Porter Mascara (£22.50) is also going down the lightweight route, designed specifically to not overload fine lash hair.
For the big falsie effect, Avon’s new Big & False Volume Mascara (£8.50) been designed to do just that. The formula has lash-lifting polymers and patent pending micro-emulsion technology, alongside tiny fibres of varying sizes and shapes. These fibres entwine together before gently wrapping themselves around each individual lash to deliver fullness and volume, from root to tip.
No.7 has the whole of the Boots labs behind them and have often broken major beauty innovations onto the market. The new No7 Dramatic Lift Mascara (£13.50) to help lift lashes, creating the ultimate wide awake look with a weightless feel. Taking inspiration from popular haircare technology, the No7 Dramatic Lift Mascara has been created with flexible polymers and building waxes to make lashes look thicker and has also been specially formulated to keep lashes soft.
Mister Intense Black Top Coat Mascara (£20) from Givenchy forms part of the brands new Vinyl Collection for AW15. It is once again designed to deliver weightless length to the lash, ideal for the top and bottom doll-like lash trend.
For the lightest, featherlight lashes then Perricone MD’s No Mascara Mascara (£25) is a good buy. Part of the brands new No Makeup Makeup Collection, the Collection has been designed specifically to create the ‘no makeup’ youthful dewy look.
MDM is available from BeautyMART and their ‘Greater Than’ Mascara (£21), is the second product from the brand that joins a line up of lipsticks. The formula contains natural ingredients, including glycerin, beeswax and carnauba wax, to keep lashes conditioned, while film-forming agents create long-lasting volume and ensure tear-proof wear.
Making a welcome return in this summer’s Veluxe À Trois collection is the MAC Haute and Naughty Too Black Lash Mascara (£19). It has a 2-in-1 dispenser system, allowing you to dictate how much product is left on the wand for you to work with – great for when you want to play with different styles and effects.