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#IMATS

July 14th, 2015

July 14th, 2015

Kensington Olympia played host to IMATS on tour once again this weekend, drawing thousands of excited and talented artists into the sunlit hall.  With huge brands including MAC Pro, NARS, Urban Decay and Kryolan setting up shop, it also attracted boutique brands such as Sugarpill and AOM.  We had a fantastic time, enjoying the variety of demos and talks throughout the weekend.  From Jan Sewell’s open forum to the Guardians of the Galaxy’s Panel with Lizzie Yianni-Giorgiou and David White, film make-up artists had an abundance of choice and inspiration.

The Battle of the Brushes waged above it all, with burgeoning talent tackling Historical Beauty Trends or an Age Make-up Challenge.  Big artists including David Horne, Lan Nguyen-Grealis and Einat Dan spoke on creating their signature beauty looks.  With so much going on, we thought we’d let the pictures speak for themselves!  Here’s our Getting Social – #IMATS edition!  Click on the links in the captions for links to the originals and relevant features.

Ali3

Make Up For Ever Academy‘s zombie demo

Ali1

Kristyan Mallett transformed his brother into Churchill at the PS Composites stand

PaigeMarieMakeup

@PaigeMarieMakeup was thrilled to meet face-paint master Maria Malone-Guerbaa

Ali2

Over from Dublin, Paddy McGurgan and Make-Up Studio

MichaelKey

Michael Key himself posted this great pic of the Beauty/Fantasy competition winners

MargeHairMakeup

@MargeHairMakeup created this fantastic punky look for Battle of the Brushes

makeupckt

@makeupckt snapped this great fluro bodypaint at the Crown Brush stand

KimberleyNorris

Kimberley Norris took a shine to Thomas Suprenant’s werewolf design!

TerriPace

Terri Pace made it upstairs to take this great shot of the show floor

IMATSOfficial

@IMATSOfficial shared this great photo of David Horne & Mark Bowles after their demo for The Art of Male Make-up

HelenCollins

Helen Collins will be back again after a great first visit

Giuliamajolino

@Giuliamajolino shared this close-up of her entry for the competition

CinemaMUSchool

@Cinemamakeupschool showed off this fantastic Steampunk-esque look

AnitaStevens

Anita Stevens caught Michael Key’s interview with Jan Sewell

Ali

Beautiful brights

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By Deborah Murtha

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