THE ONLINE MAGAZINE FOR MUAS THE WORLD OVER

Hot off the Press

April 30th, 2015

April 30th, 2015

MAKE UP FOR EVER new Pro Bronze Fusion and Plexi Gloss

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Pro Bronze Fusion and Plexi Gloss are the latest launches from MAKE UP FOR EVER, available exclusively upon its UK launch into Debenhams. Pro Bronze Fusion is a bronzer that deposits a veil of colour onto the skin with no texture effect. The formula infuses BouncyGel Technology, which is poured then fired at high temperature to provide its bouncy and fine texture. The waterproof formula provides all-day long hold and is available in six shades and two finishes: luminous matte or lightly iridescent. The bronzer also comes complete with a small kabuki brush. The Plexi-Gloss provides both coverage and shine in 35 shades and combines a very high percentage of pigments and pearlizers to acquire a new dimension of colour. The product features a superflex applicator with both a flat side and rounded tip for precision. The hold-fast polymer and silica powder infused formula ensures pigments are evenly distributed and last for five hours. (£16-£28)

Beauty Boulevard unveils SS15 launches

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Beauty Boulevard, the people that first introduced Glitter Lips, has created a Glitter Love Eye Stencil Kit to go with the limited edition Guilty Rose Cosmetic Glitter. The eye kit contains a variety of star shaped stencils which can be applied by using Glitter Lips Lip Gloss Bond; while the limited edition rose gold glitter joins the full line up of the Glitter Love line. Additionally, for SS15 the brand has launched four limited edition spring shapes of Glitter Lips, including: Hula Tallulah (hot pink), Purple Reign (dark purple), Mint Condition (mint green) and Vintage Rose (rose gold). (£5-£12.50)

Bourjois to launch new Volume Glamour Effect Push Up Mascaras

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Bourjois will have two new versions of its Volume Glamour Effect Push Up Mascara from June. Available in Ultra Black and Black Waterproof, the formula shapes the lashes, while the brush is coated with fibres for ultra volume. The Ultra Black Edition has a formula enriched with black pigments for an intense look that lasts up to 16 hours; while the waterproof version stays in black for up to 24 hours. (£8.99)

Benefit Cosmetics latest launches

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Benefit Cosmetics has unveiled a selection of new products for July. The They’re Real! in Full Colour collection will have two new shades of the They’re Real! Mascara, including Beyond Brown and Beyond Blue; as well as four new shades of They’re Real! Push-up Liner, including Beyond Brown, Beyond Blue, Beyond Purple and Beyond Green. Also launching are the brand’s Iconic Kits, including Do the Hoola Kit, which contains the brand new, never seen before, liquid Hoola, Dew the Hoola and mini versions of Hoola, Ultra Plush Lip Gloss, They’re Real! Mascara and Benebalm; Operation Pore Proof Kit, which includes the new Shy Beam matte highlighter among mini sizes of the POREfessional, Agent Zero Shine and License to Blot; and They’re Real! Sexy on the Run Kit, which contains a mini They’re Real! Mascara, push-up liner and remover. (£18.50-£28.50)

KISS Cosmetics launches KISStick collection

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New kids on the block KISS Cosmetics has created the KISStick collection. The collection is 10 pigmented and vibrant shades of lipstick with a satin formula. Each colour has been developed to suit a number of skin tones and contains a creamy, moisturising formula. Shades include: Passionate Peach (yellow-based nude), Birthday Suit (nude), First Kiss (candy pink), Toxic Kiss (cool-toned neon pink), Frisky Fuchsia (raspberry), Naked Pink (cool-toned pink), Magnetic Melon (orange), Caressing Red (Marilyn Monroe red), Lady In Red (berry red) and Seductive Damson (deep purple). (£7)

New networking resource for MUAS

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Vaniday  is a new resource designed to allow potential clients access a vast range of beauty and wellness professionals including: hair, make-up artists, nail technicians, beauticians, massage therapists, personal trainers and yoga teachers allowing clients to not only book at the salon or spa but also to bring professionals to their home or work space.  “At Vaniday, our ambition is to connect anyone with the beauty and wellness services they need, whenever and wherever our customers demand it – whether at the hair salon, their home or their office,” explains Vaniday CEO and Founder Maxime Legardez. “We make it possible to order beauty and wellness services as easily as you can book a hotel, buy a plane ticket, or order a taxi at your door.” Rocket Internet, the founding company behind Glossybox and now Vaniday plans for an international roll-out of the platform, having launched first in Brazil and now looking at further expansion in Europe.  The bespoke profiles act as an online professional portfolios, showcasing services and availability to potential customers. Not only can clients book services at salons or personal space but also at their office or home. Vaniday manage availability, bookings and payments, whether for an independent professional or part of a salon. Profiles can be set up in a matter of clicks via the app: set price structures, and upload images with no registration or monthly fees. Furthermore, Vaniday also provides tools such as newsletters, personalised push notifications, as well as mailings for customers’ birthdays and special occasions.  “We give professionals who sign up for the service the tools to put themselves on the map, stand out, and grow,” says Maxime Legardez.

Pür Minerals latest film-star worthy must-haves

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The latest addition to the correcting primers collection from Pür Minerals will provide a dose of brilliance and hydration to awaken dull, tired and stressed-looking skin in a flash. The Illuminate and Glow Correcting Primer will prep the skin whilst minimising the appearance of pores, lines, wrinkles and imperfections with age-defying Ceretin Complex®, for a soft focus finish that’s camera ready. This hybrid of skincare and cosmetics is infused with key vitamins and antioxidants as well as mica to reflect light away from imperfections for undeniable radiance, mushroom-derived silver ear extract to hydrate for a healthy looking glow and shea butter to condition skin for a noticeably smoother and dewy soft finish. Also launching is the Afterglow Illuminating Powder which is packed with age-defying Ceretin Complex® this lightweight illuminating powder gives a luminous glow that diffuses the look of lines, wrinkles and imperfections instantly as well as overtime. Containing mica and shea butter for all over radiance, it’s Pür’s latest go-to product to perk up your complexion and help master the art of contouring. (£22.50)

 

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