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Smart Beauty

March 30th, 2015

March 30th, 2015

With the plethora of the choices available to us through brands and products, the idea of having to make do has become totally outmoded.  Twitter connects us directly to the brands we want and colour-matching technology means we can create cosmetics in the exact shade we desire.

This concept of Smart Beauty is something which Harvey Nichols has brought to the forefront of their Beauty Hall during March, and last week Warpaint was lucky enough to be invited to an exclusive evening of live debate on the subject of Beauty Innovation Through the Ages.   Chaired by BeautyMART co-founder Anna-Marie Solowij, the panellists included Ruth Crilly of A Model Recommends, Nails Inc. founder Thea Green, Eyeko founder Nina Leykind, facialist to the stars Caroline Hirons, Edwina Ings-Chambers of The Sunday Times Style and Anna Gardner of Vivianna Does Makeup.

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A Beautiful Mind, as this takeover is called, highlights and explores intelligent beauty and the rise of Bespoke, with a host of new launches, services and bespoke pop ups across all floors.

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Their new Beauty Concierge offers customers an unbiased service for every beauty want and need.  Whether you’re searching for the perfect shade of lipstick to pair with a particular skintone, a fully prescriptive regime to suit a certain skin type, or the latest treatment to achieve that body beautiful – whatever the query, Beauty Advisors are on hand to ensure you receive expert advice and an unforgettable experience.

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With Harvey Nichols predicting that Bespoke will be the future of make-up artistry, they have launched a new customised lipstick service by colour specialists Three Custom.  If you’re still holding onto your favourite discontinued shade, or you’ve found a swatch of colour that would be oh-so-flattering, you can achieve the perfect pop of personalised colour by visiting Beauty Concierge on the 3rd Floor.  Simply submit your chosen shade, which will be specially blended to create the lipstick of your dreams.  The service is appointment only, so remember to book ahead!

The award-winning bespoke cosmetics label Eyeko has created the UK’s first personalised Mascara Wardrobe, offering customers bespoke, monogrammed mascaras specially created on counter.  Whether you want full bodied, dramatic lashes or a more natural daytime look, they will create your perfect mascara while you wait, with a complimentary monogramming service to make it truly unique.  A favourite with celebrities and top makeup artists such as Lisa Eldridge and Kay Montano, this new and exclusive launch is intelligent beauty redefined.  Exclusive to Harvey Nichols in London for £28.

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We already mentioned the new Cover FX launch in last week’s Hot off the Press.  The next generation of intelligent base formulations comes in the form of their new Custom Cover Drops (£36).  These perfectly shaded, customisable pigments that allow you to finally take control of colour-matching complexions.  Exclusive to Harvey Nichols, the new line looks set to change the face of prescriptive beauty, with 25 shades that are completely adaptable, from sheer to full coverage, to suit your needs.

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By Deborah Murtha

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