February 18th, 2015
Brow launches from No7
Boots brand No7 have announced the launch of their Brow Pencils (£8) and Brow Kit (£12.95), created to help define and shape brows. Available in Blonde, Brown, Black and Grey shades, the Brow Pencils come with a wax and powder dual formulation at one end, and a brush at the other to comb through and style. The Brow Kit includes a clear wax, two brow powders in fair and medium shades, cream highlighter, a double ended angled brush and a fibre brush. These launch on the 18th of March, available nationwide.
EVE LOM new bases launch
Luxury skincare brand EVE LOM are expanding their line of make-up products with the Flawless Radiance Primer SPF 30 and Radiant Glow Cream Foundation SPF 30. The primer is a protective make-up base that contains high SPF broad spectrum coverage to guard against both UVA and UVB rays. Fast-absorbing, the light-diffusing formula evens out imperfections, softens fine lines and reduces pore size, providing skin with a youthful plumping effect. The compact foundation is both hydrating and anti-ageing, with a formula that is weightless and luminous. It provides a second skin coverage that is buildable with an innovative talc-free, cream formula. Available in 12 shades, the foundation and primer launch in March for £48 and £42 respectively.
Eyes alight with AERIN
AERIN are introducing two new products to their Essentials Collection: Eyelight Concealer (£25), which is available in three shades (Light, Medium and Deep), and the Lengthening and Volumizing Mascara (£24). Designed to create dramatic length and subtle curl with an intense black pigment, the mascara and concealer combine to create brighter, wider eyes.
Be a Brow Genius
L’Oréal Paris are also adding new brow products to the market, in the form of the Brow Artist Genius Kit, the latest addition to its variety of brow products. Available in two shades, the compact kit contains a pigmented wax that is complemented by a natural shading powder, ultra-precise tweezers, a spooley brush and an angled brush. The wax tones down to a natural brow colour with a formula that enables easy styling and maintenance, while the powder offers buildable colour. The kits hit stores later this month for £9.99.
Roll Up to Benefit
Kooky beauty brand Benefit Cosmetics has announced the launch of its three-storey curl and cocktail bar, Curl’s Best Friend, in celebration of its newly launched Roller Lash mascara. Open for one month from the 27th February, the pop-up is inspired by a 1950’s beauty parlour and located on London’s Greek Street. Offering pampering treatments from eyelashes to hair, the ground floor will provide a bar of signature cocktails and cupcakes, as well as a chance for guests to try out the Roller Lash product. Floor one will showcase the beauty parlours and curl station where customers will receive a makeover or brow wax and tint from Benefit’s make-up and brow experts, or curly faux-blow from resident hair-styling professionals; while on the second floor you have access to the Noir Bar, a secret location based on the brand’s they’re real! mascara. Open from 7pm each evening, the Noir Bar will be serving a variety of cocktails. The brand new ‘Curl’s Best Friend by Benefit’ mobile app enables you to book in beauty and faux-blow services, reserve bar tables, share photos and browse live newsfeeds. The app is available for free download from the Apple App Store and Android Play Store. Those outside of London can still try the new Roller Lash mascara with a requisite serving of cupcakes and cocktails, in Benefit’s ‘Curls Best Friend’ tour parlour. From 17 April, Benefit will be going on the road – tour dates will be announced in due course.
Have a Field Day
COLLECTION Cosmetics have clearly been dreaming of the countryside on a warm summer’s day with their Field Day collection for SS15. The limited edition range features spring products inspired by overgrown meadows and wild daisies. Soft pastel tones are mixed with brights across products including: Nail Polish (in Heather, Peach Blossom and Peony); Lipsticks, available in three pink shades: Pink Rose (matte), Tulip (matte) and Fuchsia (gloss); and Eyeshadow Pencils – shimmering shadows that can be used all over the lid or as highlighters, available in Summer Meadow and Golden Sun. Expect to see them in Superdrug from the 11th March and Boots from the 18th March. Prices range from £1.99 to £3.19.
Precise brows from Illamasqua
Proving once more that brows are still big business, Illamasqua has announced the launch of its range of Precision Brow Gel. The cream/gel formula is water-resistant and available in four wearable, versatile shades for multiple skin and hair tones. Shades include: Stare (ebony), Strike (brunette), Glimpse (auburn) and Awe (blonde). The brow gel can be used with the brand’s Fine Liner or Angled Brush, and set with the Precision Brow Gel. Available now, you can pick one up for £18.50.