January 7th, 2015
Professional Beauty held at London’s ExCeL Centre in February is the UKs leading trade show for the beauty industry and brings together exhibitors that include skincare, spa, nails, tanning, aesthetics, hair and increasingly make up. For 2015 Warpaint will be taking to the show floor for the first time with our very own Live Stage in the heart of The Warpaint Village, packed full of some of the leading names in make up.
Brands that have seen the growth in the professional market include Art Deco, Jane Iredale, Mii and Airbase but increasingly more and more cosmetic lines are creating high quality, trend-focused collections for the pro MUA, NYX and Lily Lolo as well as new kids on the block Mash Up London and Mesanda Milano are all at Professional Beauty 2015.
The Warpaint Competition also returns to Professional Beauty in February. With a new BodyPainting category introduced, the Competition continues to grow. At The Northern show in October there was a record number of entrants and for London 2015. The College Cup will be up for grabs, awarded to the College with the highest placed students in our ‘rising star’ categories. Themes for each of our categories are:
Category: Special FX
Theme: Heaven & Hell
In this category, Judges will be looking at interpretation of theme, design inspiration and application of appliances. Wigs and headpieces are important, as well as the costume but it’s down to skill and creativity that will win the day. Mood boards are key, as competitors will talk through their concept to Head Judge Mike Peel.
Theme: Haute Punk
From Vivienne Westwood in the ‘70s to the Met Ball’s last year, Judges want to see Punk meet high fashion. Make-up needs to be bold and dynamic with clothes that complement and make a statement. A mood board is also required for this category to be presented to the Head Judge.
Theme: City Chic
The make-up for our Edit category needs to stand up to scrutiny, which is why we take close up editorial shots of each and every entry. This year the story is City Chic and we want to see make-up and styling that encompasses power and beauty. It’s important to show us how the story has developed and so a tear sheet of inspiration will be required to be presented.
Category: Real Beauty
Theme: Model as my Muse
This category is about creating a look for real women, not a professional model, and is judged on the ability to bring out a subject’s natural features, as well as application and technique. The theme this year allows for many interpretations and so for the first time, Real Beauty’s Head Judge Armand Beasley will require a presentation of why the competitor’s model is also their muse.
Category: Body Painting
Theme: Mythical Creatures
With the art of Bodypainting projecting into the mainstream, this is a new category to London, which is judged by two of the UK’s leading artists, Jennie Roberts and Catriona Finlayson from Paintopia. The theme is Mythical Creatures and we are expecting exceptional work, either brush and sponge or airbrush, combined with costume, headpiece and innovative use of props. Again an inspiration board is required to be presented.
New Awards as part of the Warpaint Competition recognise different levels of experience, with entrants competing as either: Rising Stars (Student level) or Pro MUA.
Our Live Stage brings a little bit of make up magic to the show. We wanted to bring some of the leading names in pro make up out of the seminar rooms and to as wide an audience as possible. The full programme will be announced asap.