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Insta – IMATS

July 1st, 2014

July 1st, 2014

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London at the end of June sees IMATS roll into Olympia for a 3 day event targeting the UK and European make up artists from every specialism in the industry.

This years IMATS was packed full of the most talented of artists and with a vast array of pro products. The stands were heaving and reporting good trade. If the queue for L’Oreal’s newest purchase, NYX is anything to go by, plenty of money was being spent on all things make up. The ticket price alone means the pressure is really on the organisers to pull off an exceptional seminar and demo programme, and with names like Mark Coulier, Nick Dudman, Neill Gorton, Chris Tucker and Einat Dan, there was certainly a breadth of experience and talent.

We took pictures, lots and lots of pictures, but somehow the vast collection of shots on social media and in particular instagram, seemed to really capture the mood so much better. We chose some of our favourites from some 20,000 posted, credited where we can, but please do let us know if anyone’s talent has been omitted and we’ll add them in. Enjoy Warpaint’s round up of #IMATS on instagram.

xeniya_nikitina

xeniya_nikitina

xeniya_nikitina david horne

xeniya_nikitina david horne

tiatalua @keenanbroomfield, @justamyconway, @strimartin

tiatalua @keenanbroomfield, @justamyconway, @strimartin

Style_wonderer

Style_wonderer

stajfar @karlapowellmua

stajfar @karlapowellmua

IMATS official @karlapowellmua

IMATS official @karlapowellmua

@karlapowellmua, @gracemua, @susepo image @peteralberti

@karlapowellmua, @gracemua, @susepo
image @peteralberti

sherrysosweet

sherrysosweet

sapphira_mua

sapphira_mua

queenbeekonichiwa

queenbeekonichiwa

IMATS Official

IMATS Official

paintpotmakeup

paintpotmakeup

mehronmakeup, @mehronUK, @mcoles_bodyart

mehronmakeup, @mehronUK, @mcoles_bodyart

makeupprostore

makeupprostore

Kryolan

Kryolan

Kryolan

Kryolan

Gemma Horner for Kryolan

Gemma Horner for Kryolan

Gary Cockerill and Paul Merchant on stage for Kryolan

Gary Cockerill and Paul Merchant on stage for Kryolan

kikichic2012

kikichic2012

Justynakamilla, work by Christian Kotey for Pro make Up Store

Justynakamilla, work by Christian Kotey for Pro make Up Store

Joey Bevan with models

Joey Bevan with models

IMATS Official, Moudlife

IMATS Official, Mouldlife

elisabasil_

elisabasil_

edwardkimbt - Wickerman by Thomas Suprenant, Josh Hoover (model)

edwardkimbt – Wickerman by Thomas Suprenant, Josh Hoover (model)

ebaskerville

ebaskerville

delena_sureya

delena_sureya

delena_sureya daniel parker

delena_sureya daniel parker

delena_sureya

delena_sureya

coracarroll_98

coracarroll_98

cherrybeezdivas

cherrybeezdivas

cathyyl11

cathyyl11

becky_puchetty

becky_puchetty

audmarshmaloo

audmarshmaloo

ammounamakeup

ammounamakeup

alyxphillips - Neill Gorton

alyxphillips – Neill Gorton

 

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By Warpaint Magazine

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