London at the end of June sees IMATS roll into Olympia for a 3 day event targeting the UK and European make up artists from every specialism in the industry.
This years IMATS was packed full of the most talented of artists and with a vast array of pro products. The stands were heaving and reporting good trade. If the queue for L’Oreal’s newest purchase, NYX is anything to go by, plenty of money was being spent on all things make up. The ticket price alone means the pressure is really on the organisers to pull off an exceptional seminar and demo programme, and with names like Mark Coulier, Nick Dudman, Neill Gorton, Chris Tucker and Einat Dan, there was certainly a breadth of experience and talent.
We took pictures, lots and lots of pictures, but somehow the vast collection of shots on social media and in particular instagram, seemed to really capture the mood so much better. We chose some of our favourites from some 20,000 posted, credited where we can, but please do let us know if anyone’s talent has been omitted and we’ll add them in. Enjoy Warpaint’s round up of #IMATS on instagram.