June 19th, 2014
With a week to go, Warpaint looks forward to the end of June when IMATS London rolls into town. Running from 27th to 29th June, The International Make-Up Artist Trade Show, to give it its full title, is the place where make-up artists, exhibitors and enthusiasts alike discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations, and new products often debut there. IMATS also features a make-up museum and the Battle of the Brushes student make-up competitions, where international make-up students race to create winning looks.
In the second year at its new home in the National Hall at London’s Olympia, there are more than 70 exhibitors to whet your whistle and an education programme to please all. Add to this a preview day for Pro Card holders and it all adds up to a weekend that’s not to be missed.
Big name brands, including Bobbi Brown, , M.A.C and Make Up For Ever, will be unveiling new products alongside old favourites, while the Make-up Museum showcases creatures and effects from popular films and TV shows. The Battle of the Brushes student make-up competition sees international competitors create winning looks, with beauty category themed Art Through the Ages and the character category tackling World of Comic Books and Graphic Novels.
Make-up effects speakers include Oscar-winning artists Mark Coulier (The Grand Budapest Hotel, The Iron Lady) and Bill Corso (John Carter, Lemony Snicket’s a Series of Unfortunate Events), Makeup & Effects Laboratories CEO and movie veteran Allan Apone (The Avengers, the Iron Man films), Nick Dudman (the Harry Potter films, Penny Dreadful) and Millennium FX co-founder Neill Gorton (Doctor Who, Saving Private Ryan). Neill will do a major make-up demo at the show; Apone, who is in London this summer shooting Avengers: Age of Ultron, will discuss his work—including his longtime stint as actor Samuel L. Jackson’s personal make-up artist. In addition, veteran make-up artist Christopher Tucker, whose extensive credits include The Elephant Man and Quest for Fire, will discuss his long and eclectic career in an onstage chat.
Fashion artist Einat Dan (Vogue, InStyle), Emmy-winning TV and film artist Thomas Surprenant (Star Trek: Deep Space Nine) and artist, educator, author Michael Spatola (The Monstrous Makeup Manual: Books 1-2) will be featured speakers at the show.
Friday afternoon is exclusively for Pro-Card holders from 4-8 pm, while Saturday and Sunday welcome everyone from 8.30 am to 5 pm (Saturday) and 10 am to 5 pm on Sunday. The show is open to ages 17 and older. Pro-Card holders are welcome to attend all weekend. For information on speakers or to purchase tickets, go to imats.net.