March 26th, 2014
In just under two weeks the UK’s only professional MUA Trade Show will descend on Islington’s Business Design Centre to play host to some of the best MUAs and brands in the world. Warpaint has the round-up of what you can expect to see from some of the exhibitors this year.
If you’ve ever wanted to learn more about wig-making, now is your chance. Jackie Sweeney and her dedicated team will be hosting demonstrations within the Workshop Area; visitors will have the opportunity to try their hand at styling various wigs, such as testing their pin curling skills. Or see whether you would be able to pass muster for theatre calls, by showing how fast you can fit a wig.
On-stand you will find more demonstrations for wig-dressing, as well as the opportunity to see the wigs themselves taking shape, as the team create news ones throughout the weekend. The exhibitors are also on hand to answer questions and give careers advice should you seek it.
NASMAH Chairman Sandra Exelby and Vice-President Stephanie Kaye will be available to give information about how to join the Association, while also dishing advice on tricky topics such as insurance and answering any questions you might have. Jeanette Redmond will be barbering at various times throughout the weekend, while Simon Beale will be talking about his hairdressing academy and demonstrating his wig making and knotting skills, as well as those of his students. Phil Ryan will also be available on the Sunday to talk about Total Cover, the newest hair system for temporarily replacing hair and covering thinning spots.
Charles Fox has several demos and workshops available to develop your skills as an artist. On the Main Stage you will find Mona Turnbull, a bodypainting artist, who will be making the most of her human canvas to create a beautiful piece of bodyart. Freelance MUA Carol Brown will also be gracing the stage to demonstrate the latest Kryolan products, as well as Charles Fox’s Head of Makeup, Paul Merchant, who will be giving a talk on current make-up trend looks.
In terms of workshops, Charles Fox is bringing several of its most popular shop-based seminars to the expo, including the Asian Bridal workshop, Burlesque seminar and a demonstration of various camouflage techniques, using products such as Dermablend. Paul will again be on hand to talk about dealing with HD camera technology, drawing on his expert knowledge gained on the set of The X Factor.
MAC is engaging with attendees in three distinct ways this year. Pro artists Cher Webb and Pablo Rodriguez will be giving Masterclasses on a variety of topics, including how to create a Hollywood Glam look, and mixing different mediums and textures of products. There will also be a talk on MAC Recruitment – how to become a MAC MUA, what to expect, and how the company operates.
Finally, the MAC team is creating a lounge atmosphere to showcase their Pro products and raising awareness of their newly-opened second Pro store. It’s a place to chat to MAC professionals, experiment with Pro products and find out more information on how to join their Pro scheme.
Niki, Aine and the team will be on-hand to showcase a variety of niche brands to catch your attention. Expect to see demos from brands such as Kett Cosmetics, Velour Lashes and Stilazzi bags and storage. The team is happy to give information about the store and training, as well as answering visitors’ questions.
For the full list of exhibitors and to purchase tickets, visit the UMAe website here: http://www.umae.co.uk/